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Towel Market Research Reports & Industry Analysis

The word “towel” stands for a piece of material, usually absorbent, to rub something or somebody dry. Towels are typically classified according to the material used, size, and the intended purpose.

In view of the climbing global competition and constantly changing fashions, companies in the Towel Market are in the unceasing search for innovative and unique product designs as well as the ways of enhancing performance characteristics via the employment of new fabrics, yarn fabrications and weaving techniques. Absorbency is the key factor in consumers’ choices of bath towels, followed by softness and the fibre type; while the towel’s brand name is of relative unimportance.

Turkey is one of the top towel producers in the world, both in volume and value terms. The country’s complicated Towel Industry is notable for its flash-like adoption of innovative technologies, high skill levels and flexibility in production processes.

The research reports within this Catalogue analyze novel trends and technological advances taking place in the Towel Industry and Market on global, regional and national scales. The most recent retail sales figures provided in the reports are helpful in identifying the sectors spurring growth in the Towel Industry. The research studies are supplemented with elaborate company profiles, major brands reviews, and in-depth market forecasts.

Publications found: 81
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Kitchen Towels - Italy

US$ 990.00

... products, due to the expanded usage of kitchen towels around the home: consumers are not only using kitchen towels for food preparation but also ... (Industrie Cartarie Tronchetti) influenced the wider use of kitchen towels in the home. Euromonitor International's Kitchen Towels in Italy report offers a comprehensive guide to the size and ...

June 2010 40 pages

Kitchen Towels - Japan

US$ 990.00

... , more people are shifting from traditional kitchen cloths to disposable towels. The multi-usage of disposable kitchen towels is also favoured by many consumers as more people ... for the growing popularity of kitchen towels in Japan. As kitchen towels became more popular, price competition intensified, resulting in a decline in the... Euromonitor International's Kitchen Towels in Japan report offers a comprehensive ...

June 2010 33 pages

Kitchen Towels - Lithuania

US$ 990.00

... standards of the households was accompanied by increasing usage of disposable paper towels. Due to the convenience and low prices of such products they ... also cheap and can be used multiple times. Euromonitor International's Kitchen Towels in Lithuania report offers a comprehensive guide to the size and shape of the ...

June 2010 16 pages

Kitchen Towels - Malaysia

US$ 990.00

... consider kitchen towels to be luxury products. Independent foodservice players that purchase goods from retailers, particularly in major cities such as Kuala Lumpur, buy kitchen towels because of the convenience they... Euromonitor International's Kitchen Towels in Malaysia report offers a comprehensive guide to the size ...

June 2010 23 pages

Kitchen Towels - Peru

US$ 990.00

Kitchen towels were for a long time used almost exclusively by high-income ... household cleaning chores. Kitchen towels are used dry or wet to wipe surfaces such as kitchen counters and dining... Euromonitor International's Kitchen Towels in Peru report offers a comprehensive ...

June 2010 14 pages

Kitchen Towels - Portugal

US$ 990.00

Despite a slowdown in volume growth due to lower purchasing power, kitchen towels continued to grow in popularity in 2009, largely because they are very ... more absorbent products suitable for various functions. Euromonitor International's Kitchen Towels in Portugal report offers a comprehensive guide to the size and shape of the ...

June 2010 26 pages

Kitchen Towels - Romania

US$ 990.00

The concept of kitchen towels is relatively new in Romania thus over the review period it continued to benefit from novelty ... low-income consumers, who continued to use cloths. Euromonitor International's Kitchen Towels in Romania report offers a comprehensive guide to the size and shape of the ...

June 2010 28 pages

Kitchen Towels - Slovenia

US$ 990.00

... outlets. This boosted retail volume sales of kitchen towels, which are becoming a necessity for everyday kitchen care. Unit price growth did not ... supply of cheaper private label products to choose from. Euromonitor International's Kitchen Towels in Slovenia report offers a comprehensive guide to the size and shape of the ...

June 2010 16 pages

Kitchen Towels - South Africa

US$ 990.00

Kitchen towels saw 2% volume decline in 2009 over the previous year. This ... instead of kitchen towels. Paper napkins are also occasionally used as substitutes for kitchen towels although they are not as absorbent as... Euromonitor International's Kitchen Towels in South Africa report offers ...

June 2010 25 pages

Kitchen Towels - Mexico

US$ 990.00

... of this perception and the fact that kitchen towels can be easily replaced, combined with... Euromonitor International's Kitchen Towels in Mexico report offers a comprehensive guide to the ... data. Why buy this report? Get a detailed picture of the Kitchen Towels market; Pinpoint growth sectors and identify factors driving change ...

June 2010 34 pages

Kitchen Towels - Algeria

US$ 990.00

Although the kitchen towels category continued to grow during 2009, it remained small because of the ... consumers. Euromonitor International's Away from Home Tissues and Hygiene in Algeria report offers a comprehensive guide to the size and shape of the ...

May 2010 15 pages

Kitchen Towels - Greece

US$ 990.00

Kitchen towels is the category in which private label recorded its biggest increase in ... same... Euromonitor International's Away from Home Tissues and Hygiene in Greece report offers a comprehensive guide to the size and shape of the ...

May 2010 25 pages

Kitchen Towels - Kazakhstan

US$ 990.00

Kitchen towels increased in popularity among consumers in Kazakhstan in 2009, although the product was used mainly in cities. Therefore, ... a greater number can afford kitchen towels on a regular basis. Euromonitor International's Away from Home Tissues and Hygiene in Kazakhstan report offers a comprehensive guide ...

May 2010 16 pages

Kitchen Towels - Macedonia

US$ 990.00

Widespread usage and acceptance of products in kitchen towels among consumers in Macedonia resulted in rapid and strong growth, in both retail volume and ... quality brands increased in kitchen towels over the review... Euromonitor International's Away from Home Tissues and Hygiene in Macedonia report offers a comprehensive guide ...

May 2010 17 pages

Kitchen Towels - Norway

US$ 990.00

Kitchen towels saw growing commoditisation towards the end of the review period, ... on offer. Euromonitor International's Away from Home Tissues and Hygiene in Norway report offers a comprehensive guide to the size and shape of the ...

May 2010 26 pages

Kitchen Towels - Russia

US$ 990.00

Kitchen towels remain a small niche in 2009 with sales not reaching RUB1 billion as many Russians see disposable kitchen towels as an unnecessary luxury. In 2009 ... dropped. Euromonitor International's Away from Home Tissues and Hygiene in Russia report offers a comprehensive guide to the size and shape of the ...

May 2010 34 pages

Kitchen Towels - Singapore

US$ 990.00

... convenience of kitchen towels was once again the main driver of value sales in 2009, as kitchen towels are more effective and efficient at kitchen cleaning then kitchen ... . Euromonitor International's Away from Home Tissues and Hygiene in Singapore report offers a comprehensive guide to the size and shape of ...

May 2010 23 pages

Kitchen Towels - Slovakia

US$ 990.00

... households prefer traditional fabric kitchen towels instead of disposable paper ones. The long tradition of using kitchen towels is not expected to change significantly ... ... Euromonitor International's Away from Home Tissues and Hygiene in Slovakia report offers a comprehensive guide to the size and shape of ...

May 2010 26 pages

Kitchen Towels - Sweden

US$ 990.00

... towels themselves. Collaborations with leading designers and temporary launches were new ways of promoting kitchen towels witnessed in 2009. SCA Hygiene Products AB’s kitchen towel ... Euromonitor International's Away from Home Tissues and Hygiene in Sweden report offers a comprehensive guide to the size and shape ...

May 2010 26 pages

Kitchen Towels - Turkey

US$ 990.00

... . For example, they tried to attract consumer interest with 3-ply kitchen towels, half sheets, different designs with fruits, flowers, etc. Moreover ... label. Euromonitor International's Away from Home Tissues and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the ...

May 2010 27 pages

Kitchen Towels - Ukraine

US$ 990.00

... Ukraine, kitchen towels are not perceived to be essential items. Textile towels are traditionally used as, unlike paper products, their application is wider as ... for drying dishes (hand dishwashing is common in Ukraine), washing fruit, hands, etc. Furthermore, kitchen towels can be easily substituted with paper napkins and ...

May 2010 31 pages

Kitchen Towels - United Arab Emirates

US$ 990.00

The lack of new product launches and targeted advertising for kitchen towels has limited growth in the category, despite the fact that ... cloth for kitchen surfaces and consequently may not see kitchen towels as necessary. Euromonitor International's Away from Home Tissues and Hygiene in United Arab Emirates report ...

May 2010 17 pages

Kitchen Towels - United Kingdom

US$ 990.00

... products were no exception, particularly those of a discretionary nature, such as kitchen towels, which are seen as non-essential. As a result, volume sales ... afloat. Euromonitor International's Away from Home Tissues and Hygiene in United Kingdom report offers a comprehensive guide to the size and shape of ...

May 2010 31 pages

Kitchen Towels - USA

US$ 990.00

... with The Procter & Gamble Co’s Bounty brand and its reformulated kitchen towel, introduced in February 2009, helped to capture additional value share, and ... emergence of... Euromonitor International's Away from Home Tissues and Hygiene in USA report offers a comprehensive guide to the size and shape of the ...

May 2010 31 pages

Kitchen Towels - Egypt

US$ 990.00

Kitchen towels remained a relatively small sector in Egypt due to the extremely low purchasing power of the majority of the ... use them as kitchen towels, tissues, and many other purposes. Euromonitor International's Away from Home Tissues and Hygiene in Egypt report offers a comprehensive ...

April 2010 18 pages

Kitchen Towels - Estonia

US$ 990.00

... which became evident in 2009, new modern kitchens became more common as well as the use of kitchen towels in Estonian households, then now consumers were ... money. Euromonitor International's Away from Home Tissues and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the ...

April 2010 17 pages

Kitchen Towels - Poland

US$ 990.00

... . Kitchen towels are more commonly used instead of cloths which are less hygienic and require frequent washing. According to manufacturers, awareness of kitchen towels is increasing and many people regard them as indispensible. Euromonitor International's Away from Home Tissues and Hygiene in Poland report offers ...

April 2010 28 pages

Kitchen Towels - Bolivia

US$ 990.00

Kitchen towels registered retail value growth of nearly 8% and retail volume growth of ... of products in kitchen towels. In addition, players in kitchen towels further improved their retail distribution networks. Euromonitor International's Away from Home Tissues and Hygiene in Bolivia report ...

April 2010 13 pages

Kitchen Towels - Dominican Republic

US$ 990.00

... Dominican Republic for a range of personal and home applications. This product’s multi-functionality and price diversity has helped to increase the recognition of kitchen towels in the Dominican Republic, as consumers from different income groups purchase these products. Regardless ...

April 2010 16 pages

Kitchen Towels - Latvia

US$ 990.00

... 2009 kitchen towels experienced similar contradictory trends as toilet paper – from one side, ... off. Euromonitor International's Away from Home Tissues and Hygiene in Latvia report offers a comprehensive guide to the size and shape of the ...

April 2010 16 pages

Kitchen Towels - Azerbaijan

US$ 990.00

... end of review period, kitchen towels gradually found its consumer base despite being a relatively new product type for Azerbaijan consumers compared to toilet ... Kagit also extended its Solo brand by introducing a... Euromonitor International's Kitchen Towels in Azerbaijan report offers a comprehensive guide to the size and shape of the ...

November 2009 17 pages

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