The notion “social media” refers to various online means of communication enabling users to develop both professional and social contacts. Social media allow “one-to-one” or “one-to-many” interactions in real time via such devices as computers, tablets, smartphones, etc. Web-sites, social networks, internet communities, forums, virtual game worlds and microblogs are among the most common types of social media. Wikipedia, Blogger, Facebook, Youtube, Twitter, MySpace, Google+ are amid the most prominent social media sites.
The social media market is experiencing tremendous growth. In spite of the high popularity of social media, the market is still at an early stage of its development from a revenue perspective. Social media are of a particular interest to various businesses as they offer such advantages as a large audience, medium-priced advertising and ample opportunities for sales boosting.
The catalogue grants access to the extensive collection of the research reports providing a comprehensive overview of the social media market. The research studies include data on the market value, shape and structure; describe forces spurring and restraining the market growth; characterize key market trends. The competitive landscape is reviewed and top companies are profiled in the reports. The research reports provide future outlook for the market, too.
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