Rum is a distilled spirit (40%-50% ABV on average) processed from by-products of sugarcane or directly from its juice. The Caribbean and South America are the largest rum production regions. The Rum is classified into various types: light, golden, dark rum, white, red, flavored, spiced, premium rum, etc. The demand for this strong drink is rather high, but still lower than for other alcoholic beverages.
The considerable investments by multinational companies, improvements of production methods, the increasing interest in the beverage drive the rum market expansion and help to catch up with other spirits markets. Bacardi is the most internationally recognized rum brand. It owns almost 20% of the market share. Other common rum brands include Diageo, Captain Morgan, Bristol Classic Rum and Cruzan. The industry benefits from the spread of the cocktails culture and the rising demand for flavored drinks.
This catalogue offers a wide range of the reports devoted to the rum market research on the global, regional and country scales. The studies provide information on the market segmentation, consumption trends and volumes, distribution channels, top market brands. The research reports analyze the market drivers and restrains in detail as well as macroeconomic indicators. Future market opportunities are also covered in the researches under this category.
Publications found:
11
Sort by: