Find a detailed industry analysis, an in-depth review of a market state, expert views, a discussion of the competitive landscape, and much more in each of market research reports on South Africa available in our online store.
South Africa: an economic profile
South Africa is one of the world’s few countries to split the role of capital between 3 cities. The official capital, Pretoria, enjoys a population of 1 million. Cape Town serves as the legislative capital with a population of 2.9 million whilst the judiciary is based in the smaller Bloemfontain with only 370,000 residents. The largest city, though, by far is Jonnasburg with 3.2 million people. The country’s total population is 49 million. It is a parliamentary democracy with powers split between President and Parliament. The present President is Jacob Zuma.
Economic background
South Africa had a GDP of USD 578.6 billion as of 2012 and a growth rate of 2.6% – a figure lower that during 1993-2007 when the economy grew for 62 consecutive quarters at a level of around 5% on average. It was hit badly by the crisis of 2008-2009, with growth slowing to around 3%. However, it is still regarded as one of the world’s most important emerging economies, and in 2011, it joined Russia, Brazil, China, and India to become known as the BRIC economies of emerging nations. It has an inflation rate of around 5%, but its unemployment rate is extremely high – around 25%. The government has poured a lot of money in infrastructure, and this combined with the sound legal framework makes it a trusted country for investment. Its top export partners are China, the USA, Japan, Germany and the UK, whilst it imports from the USA, China, Germany, Japan, India, Saudi Arabia, and the UK.
Industrial Analysis
The country has a widely spread industrial base with income generated as follows: agriculture – 2.2%, mining – 10%, manufacturing – around 12.5 %, electricity and water – nearly 2.5%, construction – just under 4%, wholesale retail and motor trade – just over 16%, transport storage and communications – 9%, finance real estate and business services – over 21%, government services – 6.7%, and personal services – close to 6%.
Mining
South Africa is deemed to have the world’s 5th largest mining reserves valued at some USD 2.5 trillion. It has a long history of mineral and metal extraction. Deposits include: platinum, manganese, chromite ore, gold, diamonds, and vanadium.
Gold accounts for one third of the country's exports. The country is also the fourth largest diamond producer in the world. The mining sector generates half of the nation’s foreign exchange. Companies like Exxaro, De Beers, and Anglo American Corporation are recognised as having world class technical expertise. 42% of companies quoted on the Johannesburg stock exchange are mining related. The government is trying to develop downstream industries which add value to the raw material rather than just exporting the raw product. The industry has been suffering recently from a range of industrial relations problems with strikes hitting the gold fields.
Automotive industry
Multinationals from all over the world use South Africa to create components and assemble vehicles because of its low production costs and access to new markets. Companies with manufacturing bases in the Republic comprise BMW, GM, Ford, Toyota, Nissan, Mercedes Benz, Renault, and Volkswagen.
The sector contributes 6% of GDP and 12% of manufacturing exports. 28,000 people are employed directly in the industry, with 61,000 being engaged in component construction. It is based in the Eastern Cape and Gauteng. The Government implemented a plan – "Automotive Development and Production Plan" – aimed to expand production to 1.2 million vehicles by 2020.
Tourism
Tourism is recognised by the government as a key industrial sector. The wonderful natural resources of the country have been enhanced by strategic think as to how they can be used to build the economy. In 2009, it contributed 7.9% to GDP, and it currently supports one in twelve jobs in the economy. The sector was given a tremendous boost in 2010 when the country staged the football World Cup and attracted 8.1 million visitors. This grew to 8.3 million in 2011. No fragment of the tourism market has been neglected. Business tourism has been an expanding area with the country having over 1000 conference and exhibition centers. However, the country also promotes eco tourism, paleo tourism and sports and adventure tourism.
Electronics
Electronics together with transport and storage account for 10% of GDP. It is one of the swiftest growing areas of the economy mainly based around mobile telephony. Its telephone network is 99.9% digital which is the most developed in Africa. It is a world leader in prepayment and fraud prevention systems. Multinational companies with subsidiaries in South Africa include: IBM, Unisys, Microsoft, Intel, Dell, and Compaq.
In conclusion, most research reports see South Africa as an expanding economy with growth in a variety of sectors. It is moving away from reliance on mineral wealth by using the income produced from these industries to diversify its economic base. Multinational companies have not been slow to recognise it as a sound centre from which to develop the expanding African market for a range of products.
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Plastic Headgear Market in South Africa to 2017 - Market Size, Trends, and Forecasts
US$ 664.00
... 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... key questions such as: What is the size of the plastic headgear market in South Africa? How is the market divided into different product segments? ...
October 2013
13 pages
African Bank Investment Ltd in Home and Garden (South Africa)
US$ 150.00
African Bank Investment Limited’s strategy is focused on improving the group’s customer value proposition, customer growth and optimising the value from the ... Holdings Limited (EHL) furniture store network, the group has extended African Bank's distribution footprint through the rollout of stores, and store ...
September 2013
3 pages
Edcon Holdings Pty Ltd in Home and Garden (South Africa)
US$ 150.00
Edcon Holdings’ business model is anchored on maintaining its significant market share already enjoyed in the clothing, footwear, household textiles, homewares, cosmetics and accessories. The group’s strategy is centred on diversifying and expanding through the acquisition of strong brands in alternate ...
September 2013
3 pages
Lawn Star SA Pty Ltd in Home and Garden (South Africa)
US$ 150.00
Lawn Star SA Pty Ltd is a proudly South African garden care specialist company that is committed to supplying products of the highest quality, uncompromising service, fair and responsible labour and environmental practices. The company’s strategy is centred on continuing to expand its footprint and providing ...
September 2013
2 pages
Massmart Holding Ltd in Home and Garden (South Africa)
US$ 150.00
... , Makro and Builders Express, Massmart Holdings Limited is one of the leading home and garden specialist retailers in South Africa. With the legal aspects ... and distribution data. Why buy this report? Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving ...
September 2013
3 pages
Clothing Accessories in South Africa
US$ 990.00
... encouragement of men's magazines such as GQ and Men's Health. Euromonitor International's Clothing Accessories in South Africa report offers a comprehensive guide to the size and shape of the ... is set to change. Product coverage: Belts, Gloves, Hats/Caps, Other Clothing Accessories, Scarves, Ties. Data coverage: market sizes (historic and forecasts ...
August 2013
32 pages
Men's Outerwear in South Africa
US$ 990.00
... brands. This trend was also encouraged by magazines such as Men's... Euromonitor International's Men's Outerwear in South Africa report offers a comprehensive guide to the size and shape ... illustrate how the market is set to change. Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans). Data coverage: market sizes (historic and forecasts ...
August 2013
36 pages
Women's Outerwear in South Africa
US$ 990.00
... Woolworths. The availability and strong promotion of consumer... Euromonitor International's Women's Outerwear in South Africa report offers a comprehensive guide to the size and shape of the ... illustrate how the market is set to change. Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans). Data coverage: market sizes (historic and forecasts ...
August 2013
37 pages
Underwear, Nightwear and Swimwear in South Africa
US$ 900.00
... many thus focusing more on their... Euromonitor International's Underwear, Nightwear and Swimwear in South Africa report offers a comprehensive guide to the size ... . Why buy this report? Get a detailed picture of the Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...
August 2013
36 pages
Apparel in South Africa
US$ 2,100.00
... expansion and increasing price competition amongst department stores and apparel specialist retailers, alongside pressure on pricing from internet retailing, variety ... became better able to afford apparel thanks to the widening availability of consumer credit from leading... Euromonitor International's Apparel in South Africa report offers a comprehensive guide ...
August 2013
101 pages
adidas (South Africa) Pty Ltd in Apparel (South Africa)
US$ 150.00
... from a further marketing boost at the start of the review period, thanks to being an Official Partner of the Africa Cup of Nations football tournament. This was held in January in South Africa. Adidas notably supplied the official match football for this tournament. The company ...
August 2013
3 pages
Edcon Holdings Pty Ltd in Apparel (South Africa)
US$ 150.00
Edcon Holdings is expected to focus on outlet volume expansion during the forecast period. The company notably plans to open seven Edgars outlets and 47 Jet outlets in 2013. The company is also keen to further diversify its price range in all of its outlets. The company is also expected to continue its ...
August 2013
4 pages
Mr Price Group Ltd in Apparel (South Africa)
US$ 150.00
Mr Price Group will continue to benefit from offering low prices and a fashionable positioning during the forecast period. Low prices will continue to be enabled by the company's strong focus on private label, while a fashionable positioning will be supported by ...
August 2013
3 pages
Nike Inc in Apparel (South Africa)
US$ 150.00
Nike is expected to continue to benefit from strong innovation and a high profile in South Africa during the forecast period. The company's products will ... distribution data. Why buy this report? Get a detailed picture of the Apparel market; Pinpoint growth sectors and identify factors driving change; ...
August 2013
2 pages
Pepkor Holdings Ltd in Apparel (South Africa)
US$ 150.00
Pepkor Holdings is expected to see a strong performance in South Africa during the forecast period against the backdrop of sluggish economic recovery. The ... distribution data. Why buy this report? Get a detailed picture of the Apparel market; Pinpoint growth sectors and identify factors driving change; ...
August 2013
3 pages
Truworths Group Pty Ltd in Apparel (South Africa)
US$ 150.00
Truworths Group is expected to further expand outlet volume during the forecast period, focusing on underserved areas where there is less competition. The ... however be reassessed due to the rising number of non-performing loans in South Africa. Euromonitor International Local Company Profiles are a concise set ...
August 2013
3 pages
Woolworths Holdings Ltd in Apparel (South Africa)
US$ 150.00
Woolworths Holdings plans to operate a number of different strategies during the forecast period. In order to reach a wider range of consumers, the company will ... is expected to further expand the range of branded apparel offered in its outlets, with a strong focus on South African designer brands being likely ...
August 2013
3 pages
Ear Care in South Africa
US$ 990.00
... within ear care. Consumers use such products to try and get rid of excess wax in ears. Products such as Waxsol from Meda AB (represented in South Africa by Norgine ... as Swimmer’s Ear tend to perform well during the summertime when temperatures are higher and people frequently swim. Euromonitor International's Ear Care in South Africa report ...
August 2013
23 pages
Emergency Contraception in South Africa
US$ 990.00
... afford to buy emergency contraceptive pills if they happen to have unprotected sexual intercourse. Emergency contraceptive pills are relatively expensive for an average person in South Africa, as the unit price averages around R44 for a single tablet. Growth in value sales for contraceptive pills in South Africa is... Euromonitor International's Emergency Contraception in South Africa report ...
August 2013
20 pages
Adcock Ingram Healthcare Pty Ltd in Consumer Health (South Africa)
US$ 150.00
... , generic and OTC), but the company also supplies hospital equipment and diagnostic products and services. Adcock Ingram’s vision is to be recognised as a leading world-class branded healthcare company – which it plans to achieve through organic growth and prudent acquisition. It plans to pursue expansion ...
August 2013
3 pages
Cipla-Medpro (Pty) Ltd in Consumer Health (South Africa)
US$ 150.00
Cipla-Medpro focuses on generic medicines. Its vision is to become “the biggest and most admired pharmaceutical company in South Africa”. This vision is ... and distribution data. Why buy this report? Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving ...
August 2013
3 pages
Glass Tube Market in South Africa to 2017 - Market Size, Trends, and Forecasts
US$ 653.00
... until 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for key ... KEY QUESTIONS SUCH AS: What is the size of the glass tube market in South Africa? How is the market divided into different product segments? ...
August 2013
15 pages
Dolomite Market in South Africa to 2017 - Market Size, Trends, and Forecasts
US$ 653.00
... until 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... KEY QUESTIONS SUCH AS: What is the size of the dolomite market in South Africa? How is the market divided into different product segments? Which ...
August 2013
13 pages
Edcon Holdings Pty Ltd in Beauty and Personal Care (South Africa)
US$ 150.00
Edcon is the largest clothing and footwear company in South Africa. Its strategy focuses on diversifying its group portfolio and expansion through the ... (Jet Mart). The extension off its main business has enabled Edcon to leverage on its existing large account holder base. Euromonitor International Local ...
August 2013
3 pages
Indigo Brands Pty Ltd in Beauty and Personal Care (South Africa)
US$ 150.00
The key focus of Indigo Brands for the forecast period id to expand its operations through brand innovation and development. The company is set to ... , Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? Get a detailed ...
August 2013
2 pages
Tiger Brands Ltd in Beauty and Personal Care (South Africa)
US$ 150.00
Tiger Brands Ltd is one of the leading manufacturers and marketers of fmcg in South Africa. Its portfolio of leading brands spans packaged food, home care and beauty and personal care. The company plans to expand its business interests by continuous ...
August 2013
3 pages
Carbro Manufacturing in Home Care (South Africa)
US$ 150.00
Carbro Manufacturing is expected to further expand its home care portfolio during the forecast period. The company will continue to focus on offering highly ... distribution data. Why buy this report? Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change ...
August 2013
2 pages
Unsgaard Packaging (Pty) Ltd in Home Care (South Africa)
US$ 150.00
Unsgaard Packaging is expected to continue to support its range of products in home care with marketing, including competitions, online marketing and TV advertising. However, there are signs of the company focusing more on personal wipes rather than household care wipes and floor cleaning systems, with the ...
August 2013
2 pages
Adcock Ingram Ltd in Tissue and Hygiene (South Africa)
US$ 150.00
Adcock Ingram will continue to primarily focus on pharmaceuticals and hospital products in terms of new product development during the forecast period. The company is unlikely to expand its range in tissue and hygiene beyond wipes and is also unlikely to invest heavily in marketing ...
August 2013
2 pages
Pick 'n' Pay (Pty) Ltd in Tissue and Hygiene (South Africa)
US$ 150.00
Pick 'n' Pay is expected to continue to expand its retail presence across South Africa via franchising during the forecast period. In terms of company-owned outlets, the company is expected to focus on expanding its supermarket network across the country and will also refurbish a number of ...
August 2013
3 pages
Unsgaard Packaging (Pty) Ltd in Tissue and Hygiene (South Africa)
US$ 150.00
Unsgaard Packaging will continue to focus on offering carefully-tailored new product development during the forecast period. The company for example launched Cherubs Hand Wipe packs in early-2013 in pocket packs that fit into even the smallest handbag. This aims to appeal to busy mid- to high-income ...
August 2013
2 pages
Wood Based Panel Market in South Africa to 2017 - Market Size, Trends, and Forecasts
US$ 653.00
... until 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... QUESTIONS SUCH AS: What is the size of the wood based panel market in South Africa? How is the market divided into different product segments? ...
July 2013
22 pages
Fruit/Vegetable Juice in South Africa
US$ 990.00
... economic crisis, as fruit/vegetable juice products are relatively expensive. The negative impact that the lingering effects of the crisis had on fruit/vegetable juice consumption was compounded as rising raw material costs and... Euromonitor International's Fruit/Vegetable Juice in South Africa report offers a comprehensive guide ...
July 2013
42 pages
Clover Beverages (Pty) Ltd in Soft Drinks (South Africa)
US$ 150.00
Clover SA plans to further grow its share of the South African dairy market by ensuring that its products meet consumer demand in terms of being of a high quality, as well as in a convenient format. The company will continue to focus on developing its core brands, and/ or acquire brands that have the ...
July 2013
2 pages
Quality Beverages in Soft Drinks (South Africa)
US$ 150.00
... forecast period, Quality Beverages will seek to strengthen its position in carbonates by developing good quality but affordable products that appeal to South Africa’s ... data. Why buy this report? Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change ...
July 2013
2 pages
GG Cigars CC (The Cigar Club) in Luxury Goods (South Africa)
US$ 150.00
GG Cigars CC (The Cigar Club) is expected to benefit from growing demand for luxury cigars in South Africa during the forecast period, with the ... (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods ...
June 2013
2 pages
GMT Africa in Luxury Goods (South Africa)
US$ 150.00
GMT Africa is expected to benefit from growing consumer demand for luxury goods during the forecast period. In response to this growing demand, ... shopping malls. The company has identified areas for expansion in South Africa as including Johannesburg,... Euromonitor International Local Company Profiles are a ...
June 2013
2 pages
Picot & Moss in Luxury Goods (South Africa)
US$ 150.00
Picot and Moss is expected to make vigorous efforts to grow sales and maintain or increase its share during the forecast period. There are strong prospects for growing consumer demand for luxury goods in South Africa but there is a need to raise awareness and increase the accessibility ...
June 2013
2 pages
Stuttafords Holdings in Luxury Goods (South Africa)
US$ 150.00
... reinventing its brand and positioning in order to ensure continued success. A new Stuttafords boutique will open at the start of the forecast period in Brooklyn, ... distribution data. Why buy this report? Get a detailed picture of the Luxury Goods market; Pinpoint growth sectors and identify factors driving ...
June 2013
2 pages
PESTLE Analysis of South Africa 2013, June 2013
US$ 750.00
... analysis on the various risks associated with the country and presents its findings in “PESTLE Analysis of South Africa 2013.” The report provides an in-depth PESTLE analysis of South Africa’s economy. The analysis includes a comprehensive examination of the macroeconomy, political scenario, social development, and technological study of South Africa. This report ...
June 2013
Apparel Specialist Retailers in South Africa
US$ 900.00
... , and in turn posted respectable value growth Euromonitor International's Apparel Specialist Retailers in South Africa report offers insight into key trends and ... . Why buy this report? Get a detailed picture of the Apparel Specialist Retailers market; Pinpoint growth sectors and identify factors driving ...
May 2013
48 pages
ABI (Pty) Ltd in Retailing (South Africa)
US$ 150.00
... . The company focuses on the production of non-alcoholic beverages throughout South Africa, and is constantly seeking expansion opportunities within the industry. ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
May 2013
2 pages
Edcon Holdings Pty Ltd in Retailing (South Africa)
US$ 150.00
Edcon Holdings is the largest apparel company in South Africa. Its strategy has been to take advantage of the economic conditions by diversifying, and ... (Jet Mart). These extensions from its main business have allowed Edcon to leverage its large accountholder base. Euromonitor International Local Company ...
May 2013
4 pages
Fruit & Veg City in Retailing (South Africa)
US$ 150.00
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles. Product coverage: Non-Store ...
May 2013
2 pages
Furniture and Homewares Stores in South Africa
US$ 990.00
Business conditions saw a significant improvement during 2012 for furniture and homewares stores. Consumer confidence improved during the first quarter of the year ... sales, as the number of defaulting customers declined. Euromonitor International's Furniture and Homewares Stores in South Africa report offers insight into key trends and developments driving ...
May 2013
42 pages
