Find a detailed industry analysis, an in-depth review of a market state, expert views, a discussion of the competitive landscape, and much more in each of market research reports on South Africa available in our online store.
South Africa: an economic profile
South Africa is one of the world’s few countries to split the role of capital between 3 cities. The official capital, Pretoria, enjoys a population of 1 million. Cape Town serves as the legislative capital with a population of 2.9 million whilst the judiciary is based in the smaller Bloemfontain with only 370,000 residents. The largest city, though, by far is Jonnasburg with 3.2 million people. The country’s total population is 49 million. It is a parliamentary democracy with powers split between President and Parliament. The present President is Jacob Zuma.
Economic background
South Africa had a GDP of USD 578.6 billion as of 2012 and a growth rate of 2.6% – a figure lower that during 1993-2007 when the economy grew for 62 consecutive quarters at a level of around 5% on average. It was hit badly by the crisis of 2008-2009, with growth slowing to around 3%. However, it is still regarded as one of the world’s most important emerging economies, and in 2011, it joined Russia, Brazil, China, and India to become known as the BRIC economies of emerging nations. It has an inflation rate of around 5%, but its unemployment rate is extremely high – around 25%. The government has poured a lot of money in infrastructure, and this combined with the sound legal framework makes it a trusted country for investment. Its top export partners are China, the USA, Japan, Germany and the UK, whilst it imports from the USA, China, Germany, Japan, India, Saudi Arabia, and the UK.
Industrial Analysis
The country has a widely spread industrial base with income generated as follows: agriculture – 2.2%, mining – 10%, manufacturing – around 12.5 %, electricity and water – nearly 2.5%, construction – just under 4%, wholesale retail and motor trade – just over 16%, transport storage and communications – 9%, finance real estate and business services – over 21%, government services – 6.7%, and personal services – close to 6%.
Mining
South Africa is deemed to have the world’s 5th largest mining reserves valued at some USD 2.5 trillion. It has a long history of mineral and metal extraction. Deposits include: platinum, manganese, chromite ore, gold, diamonds, and vanadium.
Gold accounts for one third of the country's exports. The country is also the fourth largest diamond producer in the world. The mining sector generates half of the nation’s foreign exchange. Companies like Exxaro, De Beers, and Anglo American Corporation are recognised as having world class technical expertise. 42% of companies quoted on the Johannesburg stock exchange are mining related. The government is trying to develop downstream industries which add value to the raw material rather than just exporting the raw product. The industry has been suffering recently from a range of industrial relations problems with strikes hitting the gold fields.
Automotive industry
Multinationals from all over the world use South Africa to create components and assemble vehicles because of its low production costs and access to new markets. Companies with manufacturing bases in the Republic comprise BMW, GM, Ford, Toyota, Nissan, Mercedes Benz, Renault, and Volkswagen.
The sector contributes 6% of GDP and 12% of manufacturing exports. 28,000 people are employed directly in the industry, with 61,000 being engaged in component construction. It is based in the Eastern Cape and Gauteng. The Government implemented a plan – "Automotive Development and Production Plan" – aimed to expand production to 1.2 million vehicles by 2020.
Tourism
Tourism is recognised by the government as a key industrial sector. The wonderful natural resources of the country have been enhanced by strategic think as to how they can be used to build the economy. In 2009, it contributed 7.9% to GDP, and it currently supports one in twelve jobs in the economy. The sector was given a tremendous boost in 2010 when the country staged the football World Cup and attracted 8.1 million visitors. This grew to 8.3 million in 2011. No fragment of the tourism market has been neglected. Business tourism has been an expanding area with the country having over 1000 conference and exhibition centers. However, the country also promotes eco tourism, paleo tourism and sports and adventure tourism.
Electronics
Electronics together with transport and storage account for 10% of GDP. It is one of the swiftest growing areas of the economy mainly based around mobile telephony. Its telephone network is 99.9% digital which is the most developed in Africa. It is a world leader in prepayment and fraud prevention systems. Multinational companies with subsidiaries in South Africa include: IBM, Unisys, Microsoft, Intel, Dell, and Compaq.
In conclusion, most research reports see South Africa as an expanding economy with growth in a variety of sectors. It is moving away from reliance on mineral wealth by using the income produced from these industries to diversify its economic base. Multinational companies have not been slow to recognise it as a sound centre from which to develop the expanding African market for a range of products.
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TAG Heuer International SA in Luxury Goods (South Africa)
US$ 150.00
TAG Heuer is positioned as one of the leading brands in luxury timepieces, as well as mobile phones. The brand is exclusively distributed through Picot & Moss South Africa, which manages the TAG Heuer brand in the country. Euromonitor International Local Company Profiles are a concise set ...
February 2015
2 pages
Pre-Paid Transactions in South Africa
US$ 990.00
... of usage and the overall utility of the card. Euromonitor International's Pre-Paid Transactions in South Africa report establishes the size and structure of the market for ... data. Why buy this report? Get a detailed picture of the Pre-Paid Transactions market; Pinpoint growth sectors and identify factors driving change ...
February 2015
26 pages
Tobacco Packaging in South Africa
US$ 990.00
... 's Tobacco Packaging in South Africa report offers insight into key trends and developments driving packaging across the category. Product coverage: Cigarettes, Cigars, Smokeless Tobacco, Smoking Tobacco ... data. Why buy this report? Get a detailed picture of the Tobacco Packaging market; Pinpoint growth sectors and identify factors driving change ...
February 2015
42 pages
Dairybelle (Pty) Ltd in Packaged Food (South Africa)
US$ 150.00
Dairybelle (Pty) Ltd has chosen to focus on its core product range of juice, fromage frais and quark, where it is present mainly with cottage ... and Parmalat SA, which remain the leading players in dairy South Africa. In order to maximise its profits, Dairybelle has chosen to focus on its core product range and ...
February 2015
2 pages
Pick 'n' Pay (Pty) Ltd in Packaged Food (South Africa)
US$ 150.00
Pick ‘n’ Pay Stores targets towards all of South Africa’s diverse consumer groups, with the focus on sales of packaged food, home care and beauty and personal care. In order to increase spending among its customers, the company’s product profile is shifting towards DIY, alcoholic drinks and ...
February 2015
3 pages
Pasta in South Africa
US$ 990.00
... of rising raw material and transport costs worldwide. Euromonitor International's Pasta in South Africa report offers a comprehensive guide to the size and shape of the ... market is set to change. Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta. Data coverage: market sizes (historic and forecasts), company ...
February 2015
60 pages
Biscuits in Portugal
US$ 990.00
... attract the interest of consumers who were willing to... Euromonitor International's Biscuits in Portugal report offers a comprehensive guide to the size and shape of the ... the market is set to change. Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits. Data coverage: market sizes (historic and forecasts), company ...
January 2015
65 pages
Noodles in Portugal
US$ 990.00
... growing concern about health and excessive weight. Euromonitor International's Noodles in Portugal report offers a comprehensive guide to the size and shape of the ... the market is set to change. Product coverage: Chilled Noodles, Frozen Noodles, Instant Noodles, Plain Noodles, Snack Noodles. Data coverage: market sizes (historic and forecasts ...
January 2015
63 pages
Nampak Ltd. (South Africa): Market Research Report
US$ 3,500.00
This report presents quick facts about Nampak Ltd., which is principally involved in Packaging Business. Illustrated with 141 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
146 pages
JD Group Ltd in Consumer Electronics (South Africa)
US$ 150.00
JD Group aims to cater for consumers with varying levels of income across all its retail brands, which include electronics and appliance specialist ... and distribution data. Why buy this report? Get a detailed picture of the Consumer Electronics market; Pinpoint growth sectors and identify factors driving ...
December 2014
2 pages
Chilled Processed Food in South Africa
US$ 990.00
... a positive impact on sales of chilled processed food in 2014. Chilled ready meals continued to witness strong growth as consumers had less time to prepare food at home whilst also wanting to maintain a reasonable... Euromonitor International's Chilled Processed Food in South Africa report offers a comprehensive guide to the ...
November 2014
60 pages
Frozen Processed Food in South Africa
US$ 990.00
... sales of frozen processed food in South Africa in 2014. The rising penetration of freezers, especially in urban centres, albeit limited to 27% in 2014, also contributed to the growing popularity of frozen food. Although the category continued to face competition from fresh... Euromonitor International's Frozen Processed Food in South Africa report offers a comprehensive guide ...
November 2014
63 pages
Dried Processed Food in Uruguay
US$ 990.00
... evolution of unit prices in these, the two larger categories in dried processed food. Euromonitor International's Dried Processed Food in Uruguay report offers a comprehensive guide to the size and shape ... data. Why buy this report? Get a detailed picture of the Dried Processed Food market; Pinpoint growth sectors and identify factors driving change ...
November 2014
48 pages
Snack Bars in Israel
US$ 990.00
... usually no more than one unit was eaten. Euromonitor International's Snack Bars in Israel report offers a comprehensive guide to the size and shape of the ... is set to change. Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars. Data coverage: market sizes (historic and ...
November 2014
62 pages
Plasterboard Market in South Africa to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... questions: What is the current size of the plasterboard market in South Africa? How is the plasterboard market divided into different product segments? ...
November 2014
19 pages
Aircraft Part Market in South Africa to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... The product segments discussed in this data report include: Spark-ignition aircraft engines Turbo-propeller engines (1100 kW or less) Turbo-propeller engines ( ... questions: What is the current size of the aircraft part market in South Africa? How is the aircraft part market divided into different product ...
November 2014
37 pages
Metal Fastener Market in South Africa to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... questions: What is the current size of the metal fastener market in South Africa? How is the metal fastener market divided into different product ...
November 2014
52 pages
Metal Sanitary Ware Market in South Africa to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... the historic development, current market situation, trends, and future outlook of the metal sanitary ware market in South Africa to 2018 Track industry ...
November 2014
27 pages
Metal Spring Market in South Africa to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... questions: What is the current size of the metal spring market in South Africa? How is the metal spring market divided into different product segments? ...
November 2014
21 pages
Mr Price Group Ltd in Home and Garden (South Africa)
US$ 150.00
... conditions. This includes a cautious approach to credit provision, being selective in new space acquired and constantly challenging all aspects for improved processes and efficiencies. Mr Price Group also aims to expand its target audience and retain those consumers whose financial ...
October 2014
4 pages
Pioneer Food Group Ltd in Health and Wellness (South Africa)
US$ 150.00
Pioneer Food Group Ltd aims to improve its shares in packaged food and to diversify into value-added products through brand extension and differentiation. The company has made it known that it plans to do this through the acquisition of brands that will complement its current businesses ...
October 2014
3 pages
Travel and Tourism in South Africa
US$ 2,100.00
... of the South African economy in relation to other African countries continued to give the country a competitive edge during 2013. South Africa’s travel and tourism industry remains ... industry also remains a key driver of growth in domestic tourism. Euromonitor International's Travel and Tourism in South Africa report offers a comprehensive guide to the size and shape ...
October 2014
67 pages
City Lodge Hotels Ltd in Travel and Tourism (South Africa)
US$ 150.00
City Lodge Hotels Ltd aims to cater to the needs of various different travellers, an aim they are in the process of achieving through their various different brands at different price points. These brands include City Lodge, Road Lodge, Town lodge and Courtyard. The company strives to provide its ...
October 2014
3 pages
Cullinan Holdings Ltd in Travel and Tourism (South Africa)
US$ 150.00
Cullinan Holdings is a travel and tourism company encompassing various travel retail brands which cover both inbound and outbound tourism. The ... business units which give it a competitive edge within the tourism industry in South Africa as it provides both wholesale and retail tourism services. Euromonitor ...
October 2014
2 pages
Health and Wellness Tourism in South Africa
US$ 900.00
Health and wellness tourism in South Africa continued to record positive current value growth during 2013. Increased demand for South African healthcare services among people from ... when it comes to certain medical procedures which... Euromonitor International's Health and Wellness Tourism in South Africa report offers a comprehensive guide to the size and shape of the ...
October 2014
11 pages
Sun International South Africa Ltd in Travel and Tourism (South Africa)
US$ 150.00
Sun International is one of South Africa’s largest hotel and gaming resort groups. The company includes “Innovation, fun and an obsession with ... and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive ...
October 2014
2 pages
Tourism Flows Domestic in South Africa
US$ 990.00
... throughout South Africa on the travel options which are available for people with varying levels of spending power. Domestic travel is culturally... Euromonitor International's Tourism Flows Domestic in South Africa ... data. Why buy this report? Get a detailed picture of the Tourism Flows Domestic market; Pinpoint growth sectors and identify factors driving change ...
October 2014
12 pages
Tourism Flows Inbound in South Africa
US$ 990.00
... Africa. The general cost of travelling to South Africa remained fairly low during 2013 as the total number of inbound arrivals grew by 6%. The travel and tourism industry in South Africa is highly competitive in terms of travel accommodation and transportation as there are numerous players operating within the... Euromonitor International's Tourism Flows Inbound in South Africa ...
October 2014
15 pages
Tourism Flows Outbound in South Africa
US$ 990.00
... currency to cover their travel and accommodation expenses. Euromonitor International's Tourism Flows Outbound in South Africa report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Tourism Flows Outbound market; Pinpoint growth sectors and identify factors driving change ...
October 2014
15 pages
Tourist Attractions in South Africa
US$ 990.00
South Africa continues to attract visitors from all over the world due to a broad range of visitor attractions it possesses. The fact that most of the tourist attractions in South Africa are ... tourist destinations in the country due to this high number of tourist attractions located there, including Table Mountain, Robben Island and the V&A... Euromonitor International's Tourist Attractions in South Africa ...
October 2014
13 pages
Transportation in South Africa
US$ 990.00
... in transportation in South Africa remained fairly stable in value terms during 2013. Growth in transportation value sales was driven by rises in fares across all transportation categories in South Africa. Air transportation ... . Road based forms of transportation, however, remain the most common modes of transport used by tourists in South Africa as the general... Euromonitor International's Transportation in South Africa report offers a comprehensive ...
October 2014
13 pages
Travel Accommodation in South Africa
US$ 990.00
... . In addition, improvements in the relationships between the operators of travel accommodation outlets and South... Euromonitor International's Travel Accommodation in South Africa report offers a comprehensive guide to the size and ... illustrate how the market is set to change. Product coverage: Travel Accommodation by Category, Travel Accommodation by Channel. Data coverage: market sizes (historic and forecasts), company ...
October 2014
16 pages
Online Travel Sales To Country Residents in South Africa
US$ 900.00
... cities in South Africa often discourages people from choosing other modes of transportation such as bus/coach transportation as it often... Euromonitor International's Online Travel Sales to Country Residents in South Africa report ... data. Why buy this report? Get a detailed picture of the Online Travel Sales to Country Residents market; Pinpoint growth sectors and identify factors driving ...
October 2014
11 pages
Travel Retail in South Africa
US$ 990.00
... travel and tourism categories continued to pose a major threat to growth in travel retail during 2013. More South African travellers are increasingly bypassing travel retailers when purchasing travel and ... such as Skyscanner has allowed travellers to easily look for the cheapest available flights as opposed to the... Euromonitor International's Travel Retail in South Africa report offers a comprehensive ...
October 2014
16 pages
Meal Replacement in South Africa
US$ 990.00
South Africa has the highest overweight and obesity rate in sub-Saharan Africa, with 70% of women and 40% of men having significantly more body fat ... salt, sugar and fat content. A large number of South African women do... Euromonitor International's Meal Replacement in South Africa report offers a comprehensive guide to the size and ...
September 2014
54 pages
Omnia Wines in Alcoholic Drinks (South Africa)
US$ 150.00
... both South Africa as well as overseas. The company is expected to continue concentrating on premium wine products for its five key wine brands. Omnia aims ... distribution data. Why buy this report? Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving ...
September 2014
2 pages
Spar Group Ltd in Alcoholic Drinks (South Africa)
US$ 150.00
... continued opening of new stores and the refurbishment of its current outlets, Spar is shifting in consumer perception from simply being a cheap outlet towards a ... data. Why buy this report? Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; ...
September 2014
3 pages
Douglas Green Bellingham (DGB) in Alcoholic Drinks (South Africa)
US$ 150.00
... focus much of its attention on international expansion, and plans to appoint international sales and marketing teams outside of South Africa. It is currently represented in over 58 countries worldwide. DGB also aims to increase its share in the premium segment, and will significantly increase its marketing ...
September 2014
2 pages
Redgewoods Holdings Ltd in Toys and Games (South Africa)
US$ 150.00
Redgewoods Holdings is expected to aggressively expand its outlet numbers and introduce new store formats during the forecast period. The new owners ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...
September 2014
2 pages
Apparel Market in South Africa to 2018 - Market Size, Trends, and Forecasts
US$ 646.58
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... following questions: What is the current size of the apparel market in South Africa? How is the apparel market divided into different product segments? ...
August 2014
31 pages
EMA - The South Africa Agribusiness Market Report 2014
US$ 250.00
... production, consumption and trade across core agricultural commodities. EMA's South Africa Agribusiness Market Report 2014 includes independent commodity price ... grain and commodities, including: Wheat Corn Rice Sugar Livestock South Africa Agribusiness SWOT analysis, project tables for each commodity ...
July 2014
42 pages
Sports and Energy Drinks in South Africa
US$ 900.00
... advertisements continue to be highly influential in stimulating demand for sports and energy drinks in South Africa. Investment in promotional activities remains highly relevant ... drinks which is a fairly new and small category in South Africa. The success of most brands in South Africa has been due to the use ...
July 2014
27 pages
