Find a detailed industry analysis, an in-depth review of a market state, expert views, a discussion of the competitive landscape, and much more in each of market research reports on South Africa available in our online store.
South Africa: an economic profile
South Africa is one of the world’s few countries to split the role of capital between 3 cities. The official capital, Pretoria, enjoys a population of 1 million. Cape Town serves as the legislative capital with a population of 2.9 million whilst the judiciary is based in the smaller Bloemfontain with only 370,000 residents. The largest city, though, by far is Jonnasburg with 3.2 million people. The country’s total population is 49 million. It is a parliamentary democracy with powers split between President and Parliament. The present President is Jacob Zuma.
Economic background
South Africa had a GDP of USD 578.6 billion as of 2012 and a growth rate of 2.6% – a figure lower that during 1993-2007 when the economy grew for 62 consecutive quarters at a level of around 5% on average. It was hit badly by the crisis of 2008-2009, with growth slowing to around 3%. However, it is still regarded as one of the world’s most important emerging economies, and in 2011, it joined Russia, Brazil, China, and India to become known as the BRIC economies of emerging nations. It has an inflation rate of around 5%, but its unemployment rate is extremely high – around 25%. The government has poured a lot of money in infrastructure, and this combined with the sound legal framework makes it a trusted country for investment. Its top export partners are China, the USA, Japan, Germany and the UK, whilst it imports from the USA, China, Germany, Japan, India, Saudi Arabia, and the UK.
Industrial Analysis
The country has a widely spread industrial base with income generated as follows: agriculture – 2.2%, mining – 10%, manufacturing – around 12.5 %, electricity and water – nearly 2.5%, construction – just under 4%, wholesale retail and motor trade – just over 16%, transport storage and communications – 9%, finance real estate and business services – over 21%, government services – 6.7%, and personal services – close to 6%.
Mining
South Africa is deemed to have the world’s 5th largest mining reserves valued at some USD 2.5 trillion. It has a long history of mineral and metal extraction. Deposits include: platinum, manganese, chromite ore, gold, diamonds, and vanadium.
Gold accounts for one third of the country's exports. The country is also the fourth largest diamond producer in the world. The mining sector generates half of the nation’s foreign exchange. Companies like Exxaro, De Beers, and Anglo American Corporation are recognised as having world class technical expertise. 42% of companies quoted on the Johannesburg stock exchange are mining related. The government is trying to develop downstream industries which add value to the raw material rather than just exporting the raw product. The industry has been suffering recently from a range of industrial relations problems with strikes hitting the gold fields.
Automotive industry
Multinationals from all over the world use South Africa to create components and assemble vehicles because of its low production costs and access to new markets. Companies with manufacturing bases in the Republic comprise BMW, GM, Ford, Toyota, Nissan, Mercedes Benz, Renault, and Volkswagen.
The sector contributes 6% of GDP and 12% of manufacturing exports. 28,000 people are employed directly in the industry, with 61,000 being engaged in component construction. It is based in the Eastern Cape and Gauteng. The Government implemented a plan – "Automotive Development and Production Plan" – aimed to expand production to 1.2 million vehicles by 2020.
Tourism
Tourism is recognised by the government as a key industrial sector. The wonderful natural resources of the country have been enhanced by strategic think as to how they can be used to build the economy. In 2009, it contributed 7.9% to GDP, and it currently supports one in twelve jobs in the economy. The sector was given a tremendous boost in 2010 when the country staged the football World Cup and attracted 8.1 million visitors. This grew to 8.3 million in 2011. No fragment of the tourism market has been neglected. Business tourism has been an expanding area with the country having over 1000 conference and exhibition centers. However, the country also promotes eco tourism, paleo tourism and sports and adventure tourism.
Electronics
Electronics together with transport and storage account for 10% of GDP. It is one of the swiftest growing areas of the economy mainly based around mobile telephony. Its telephone network is 99.9% digital which is the most developed in Africa. It is a world leader in prepayment and fraud prevention systems. Multinational companies with subsidiaries in South Africa include: IBM, Unisys, Microsoft, Intel, Dell, and Compaq.
In conclusion, most research reports see South Africa as an expanding economy with growth in a variety of sectors. It is moving away from reliance on mineral wealth by using the income produced from these industries to diversify its economic base. Multinational companies have not been slow to recognise it as a sound centre from which to develop the expanding African market for a range of products.
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Feminine Hygiene Products Market in South Africa 2022
US$ 400.00
Feminine hygiene refers to personal care products that are used by women during menstruation, vaginal discharge, and other bodily functions related to the vulva. These products include tampons, sanita...
April 2022
15 pages
Personal Care Appliances Market in South Africa 2021
US$ 650.00
Personal care appliances are used for skincare, haircare, personal hygiene, make-up, oral hygiene, and other purposes. In terms of revenue, the personal care appliances market in South Africa is proje...
April 2022
31 pages
Tea Market in South Africa 2022
US$ 450.00
Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of Camellia sinensis. Traditional teas originating from the Camellia sinensis plant include black, white...
March 2022
13 pages
Coffee Market in South Africa 2021
US$ 450.00
Coffee is a beverage brewed from the roasted and ground seeds of the tropical evergreen coffee plants of African origin. Coffee contains caffeine, a stimulant that has been shown to increase energy le...
February 2022
15 pages
Alcoholic Beverages Market in South Africa 2021
US$ 450.00
Alcoholic beverages comprise a large group of beverages that contain varying amounts of alcohol. Alcoholic beverages produced on an industrial scale include beer, wine, cider, RTDs and distilled spiri...
January 2022
22 pages
Footwear Market in South Africa 2021
US$ 450.00
Footwear is important to protect the feet against burns, cuts, punctures and impact. Traditionally, footwear was made from leather, wood or canvas, but increasingly it also can be made from rubber, pl...
January 2022
15 pages
Adult Incontinence Products Market in South Africa 2021
US$ 750.00
Incontinence - sometimes called urinary incontinence - is the inability to hold urine in the bladder. Urinary incontinence is not a disorder. It is actually a symptom of other conditions and has many...
January 2022
21 pages
Air Conditioning Market in South Africa 2019
US$ 50.00
Air conditioning (AC) is a system used to cool down the temperature in an inside space by removing the existing heat and moisture from the room. It is essential to a comfortable home or work environme...
January 2022
14 pages
Baby Personal Care Products Market in South Africa 2021
US$ 450.00
Personal care products are applied to the human body for the purposes of cleaning, moisturizing, sunscreening, or changing its appearance. The baby personal care products market in South Africa is set...
January 2022
13 pages
Bottled Water Market in South Africa 2021
US$ 550.00
Bottled water is drinking water packaged into plastic or glass bottles. It can further be categorized as sparkling and still water, with or without flavoring. According to StrategyHelix, the bottled w...
January 2022
13 pages
Carbonated Soft Drinks Market in South Africa 2021
US$ 475.00
Carbonated soft drinks (CSD) represent the second largest volume segment of non-alcoholic drinks, after water, worldwide. Carbon dioxide gas is incorporated into beverages at high pressure, which give...
January 2022
20 pages
Color Cosmetics Market in South Africa 2021
US$ 450.00
Color cosmetics is a broad term which encompasses different categories of products for skin, eyes, cheeks and lips. These makeup products enhance overall physical appearance, conceal flaws or define f...
January 2022
20 pages
Deodorants Market in South Africa 2021
US$ 550.00
An antiperspirant is a chemical agent that reduces perspiration or sweating. Deodorants typically include antiseptic ingredients that repel the bacteria that cause odor, and may contain an additional...
January 2022
18 pages
Depilatory Products Market in South Africa 2021
US$ 450.00
Depilation, also known as hair removal or epilation, is the deliberate removal of body hair or head hair. Depilatory methods include shaving, bleaching, plucking, waxing, use of chemical depilatories,...
January 2022
20 pages
Dishwashers Market in South Africa 2021
US$ 550.00
A dishwasher is a machine used to clean dishware and cutlery automatically. Unlike washing dishes by hand, a dishwasher kills germs with heated water. The dishwashers market in South Africa is anticip...
January 2022
22 pages
Electronic Games Market in South Africa 2021
US$ 550.00
Electronic game, also called computer game or video game, is any game where players interact with objects displayed on a screen for the sake of entertainment. Electronic game can be played on a comput...
January 2022
20 pages
Energy Drinks Market in South Africa 2021
US$ 550.00
Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. These drinks contain high levels of a stimulant ingredient, usually caffeine,...
January 2022
15 pages
Energy and Sports Drinks Market in South Africa 2021
US$ 650.00
Energy drinks (EDs) are widely available beverages containing caffeine, taurine, glucose, and other ingredients and are marketed as providing mental and physical stimulation and improving energy, athl...
January 2022
13 pages
Hair Care Products Market in South Africa 2021
US$ 550.00
Hair care products are those that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. The hair care products market in South Afri...
January 2022
16 pages
Hot Drinks Market in South Africa 2021
US$ 450.00
Hot beverages such as tea and coffee are frequently served at temperatures near their brewing temperature. Consumption of hot drinks help in lowering stress and reducing the prevalence of various life...
January 2022
15 pages
Household Cooking Appliances Market in South Africa 2021
US$ 525.00
Household cooking appliances include cooker hoods, cooktops, ovens, and range cookers. These products are available in either freestanding or built-in models. A study by StrategyHelix indicates that t...
January 2022
20 pages
Male Grooming Products Market in South Africa 2021
US$ 450.00
Grooming products help individuals to maintain their overall hygiene and physical appearance. The male grooming products market in South Africa is poised to grow by US$ 248 million during 2021-2027, p...
January 2022
21 pages
Perfume Market in South Africa 2021
US$ 550.00
Perfumes are basically aromatic compounds dissolved in a solvent e.g. ethanol or a mix of water and ethanol. Perfume is used to give a pleasant and desirable scent to a person's body, typically with t...
January 2022
13 pages
Residential Washing Machine Market in South Africa 2021
US$ 450.00
Residential washing machines are the most widely used home appliances for cleaning and caring for clothes. The residential washing machine market in South Africa is set to grow at a healthy compound a...
January 2022
18 pages
Sun Care Products Market in South Africa 2021
US$ 450.00
Sun care products are products applied to the skin to protect against the harmful effects of the sun's ultraviolet rays. These products come in many forms, as creams, lotions, lip balms, hair tonics,...
January 2022
18 pages
Toilet Paper Market in South Africa 2021
US$ 550.00
Toilet paper is a thin sanitary absorbent paper usually in a roll for use in drying or cleaning oneself after defecation and urination. The toilet paper market in South Africa is expected to increase...
January 2022
15 pages
