Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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Vacuum Cleaner Market in Germany 2021
US$ 450.00
Vacuum cleaners are home appliances that are used to remove dirt and soil from carpets, floors, and furniture. Vacuum cleaners have been introduced into various households so as to facilitates the cle...
April 2021
38 pages
Volkswagen AG (VOW3) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
89 pages
Continental AG (CON) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
55 pages
Carl Zeiss AG - Strategic SWOT Analysis Review
US$ 125.00
Carl Zeiss AG - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services. This ...
April 2021
41 pages
EnBW Energie Baden-Wurttemberg AG (EBK) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
57 pages
Phoenix Pharmahandel GmbH & Co KG - Strategic SWOT Analysis Review
US$ 125.00
Phoenix Pharmahandel GmbH & Co KG - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products ...
April 2021
25 pages
bet-at-home.com AG (ACX) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
32 pages
CLAAS KGaA mbH - Strategic SWOT Analysis Review
US$ 125.00
CLAAS KGaA mbH - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT...
April 2021
24 pages
Bath Products Market in Germany 2021
US$ 450.00
The bath products market in Germany in terms of revenue is set to grow by US$ 142 million during 2021-2027, growing at a compound annual growth rate (CAGR) of 2.3% during the forecast period, accordin...
April 2021
38 pages
Confectionery Market in Germany 2021
US$ 550.00
The confectionery market in Germany in terms of revenue is set to grow by US$ 1 billion during 2021-2027, growing at a compound annual growth rate (CAGR) of 1.4% during the forecast period, according...
April 2021
40 pages
Milk Market in Germany 2021
US$ 550.00
The milk market in Germany in terms of revenue is set to grow by US$ 478 million during 2021-2027, growing at a compound annual growth rate (CAGR) of 2% during the forecast period, according to data a...
April 2021
34 pages
Skin Care Products Market in Germany 2021
US$ 550.00
The skin care products market in Germany in terms of revenue is set to grow by US$ 1 billion during 2021-2027, growing at a compound annual growth rate (CAGR) of 3.9% during the forecast period, accor...
April 2021
37 pages
Beer Market in Germany 2021
US$ 450.00
Beer is one of the most widely consumed alcoholic drinks in the world, and the third most popular drink overall after water and tea. Beer is made by fermenting cereals, most often from barley malt, bu...
April 2021
37 pages
Diagnostic Ophthalmic Devices Market in Germany 2021
US$ 550.00
Diagnostic ophthalmic devices are medical equipment designed for diagnosis of ophthalmic diseases. These devices cover a wide range of design types such as refractors, fundus camera, optical coherence...
April 2021
21 pages
Ophthalmic Devices Market in Germany 2021
US$ 550.00
Ophthalmic devices are medical equipment used in the identification and treatment of ocular defects or deficiencies and eye disorders. These devices cover a wide range of design types such as refracto...
April 2021
23 pages
Oral Care Market in Germany 2021
US$ 550.00
Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. The oral care market in Germany in terms of revenue is set to grow by US$ 489 million du...
April 2021
40 pages
Infineon Technologies AG (IFX) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
March 2021
53 pages
2021 Germany Enteric Diseases Market Shares, Segmentation Forecasts, Competitive Landscape, Innovative Technologies, Latest Instrumentation, Opportunities for Suppliers
US$ 1,450.00
... from LeadingMarketResearch.com presents detailed analysis of the German Enteric Diseases market, including sales forecasts and supplier shares for Campylobacter ... products; and Analyzes emerging opportunities, alternative market penetration strategies, market entry barriers/risks, and strategic planning issues ...
March 2021
322 pages
2021 Germany Respiratory Diseases Market Shares, Segmentation Forecasts, Competitive Landscape, Innovative Technologies, Latest Instrumentation, Opportunities for Suppliers
US$ 1,450.00
... from LeadingMarketResearch.com presents detailed analysis of the German Respiratory Diseases market, including sales forecasts and supplier shares for Adenovirus ... products; and Analyzes emerging opportunities, alternative market penetration strategies, market entry barriers/risks, and strategic planning issues ...
March 2021
283 pages
2021 Germany Sexually-Transmitted Diseases Market Shares, Segmentation Forecasts, Competitive Landscape, Innovative Technologies, Latest Instrumentation, Opportunities for Suppliers
US$ 1,450.00
... LeadingMarketResearch.com presents detailed analysis of the German STD market, including sales forecasts and supplier shares for Chancroid, ... Technologies and products; and Analyzes emerging opportunities, alternative market penetration strategies, market entry barriers/risks, and strategic planning issues. ...
March 2021
280 pages
2021 Germany HIV/AIDS Diagnostics Market Shares, Segmentation Forecasts, Competitive Landscape, Innovative Technologies, Latest Instrumentation, Opportunities for Suppliers
US$ 1,450.00
... of the AIDS diagnostics market in Germany. The report provides test volume and sales forecasts for HIV-1/2/Combo, HIVAg/HIV NAT, Western ... the definition, epidemiology and etiology of AIDS and other retroviruses. Examines market applications of Molecular Diagnostics, Immunodiagnostics, IT and other emerging ...
March 2021
250 pages
E-Commerce in Germany
US$ 990.00
In 2020, e-commerce in Germany recorded a strong surge in growth resulting from overall shifts in retailing caused by the COVID-19 pandemic. Government-imposed restrictions limited access to store-bas...
March 2021
52 pages
Mobile E-Commerce in Germany
US$ 990.00
Before to the emergence of the COVID-19 pandemic, there had been a steady shift towards mobile e-commerce within e-commerce already. Yet, whilst German consumers remained relatively reluctant in terms...
March 2021
48 pages
Warehouse Clubs in Germany
US$ 990.00
There are no warehouse clubs in Germany. Warehouse clubs is not expected to be an emerging category over the forecast period. Euromonitor International's Warehouse Clubs in Germany report offers insig...
March 2021
46 pages
Traditional Wound Care Products Market in Germany 2021
US$ 450.00
Traditional wound care products are used most often as primary or secondary dressings to protect the wound from contamination. These products include plasters, bandages (natural or synthetic), gauze &...
March 2021
38 pages
Bayer AG (BAYN) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
March 2021
93 pages
KARL STORZ SE & Co KG - Strategic SWOT Analysis Review
US$ 125.00
KARL STORZ SE & Co KG - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services. ...
March 2021
28 pages
Home Care Packaging in Germany
US$ 990.00
... . Werner & Mertz is known as a pioneer in home care when it comes to creating more sustainable packaging solutions; recent exa... Euromonitor International's Home Care Packaging in Germany report offers insight into ...
March 2021
11 pages
Adhesive Bandages Market in Germany 2021
US$ 450.00
An adhesive bandage, also called a sticking plaster, is a small medical dressing used for injuries not serious enough to require a full-size bandage. The adhesive bandage protects the wound and scab f...
March 2021
21 pages
Vinnolit GmbH & Co KG - Strategic SWOT Analysis Review
US$ 125.00
Vinnolit GmbH & Co KG - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services. ...
March 2021
22 pages
