Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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ElectronicPartner International GmbH & Co KG in Consumer Electronics (Germany)
US$ 150.00
ElectronicPartner International GmbH & Co KG utilises a mix of decentralised marketing and business strategies and individually fitted promotions and activities for its different brands, business units and store partners in order to secure and improve its position in a challenging and highly competitive ...
January 2015
5 pages
Grundig Intermedia GmbH in Consumer Electronics (Germany)
US$ 150.00
Grundig Intermedia GmbH expects another year of strong value sales growth in Germany in 2014, mostly driven by its innovations and presence in the ... and distribution data. Why buy this report? Get a detailed picture of the Consumer Electronics market; Pinpoint growth sectors and identify factors driving ...
January 2015
3 pages
2015 German Clinical Chemistry and Immunodiagnostic Markets: Supplier Shares, Country Forecasts, Innovative Technologies, Competitive Strategies
US$ 4,880.00
... $6,100. DataPack (test volumes, sales forecasts, supplier shares) $3,950. “2015 German Clinical Chemistry and Immunodiagnostic Markets' is a new strategic analysis of major ... the next five years. The report explores future trends in the German market; provides estimates of the specimen, test and sales volumes, ...
January 2015
578 pages
Aixtron AG (Germany): Market Research Report
US$ 800.00
This report presents quick facts about Aixtron AG, which is principally involved in Manufacturing Deposition Equipment to the Semiconductor Industry. ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
23 pages
Allianz SE (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Allianz SE, which is principally involved in providing Financial Services. Illustrated with 162 ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
165 pages
Continental AG (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Continental AG, which is principally involved in the Manufacture and Distribution of Automotives Systems ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
188 pages
Daimler AG (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Daimler AG, which is principally involved in the Manufacture and Distribution of Automobiles and ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
355 pages
ERGO Insurance Group (Germany): Market Research Report
US$ 3,500.00
... report presents quick facts about ERGO Insurance Group, which is principally involved in Insurance Business. Illustrated with 163 tables, the report showcases the ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
169 pages
Evonik Industries AG (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Evonik Industries AG, which is principally involved in the Production and Distribtion of Specialty Chemicals. ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
142 pages
Hannover Rück SE (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Hannover Rück SE, which is principally involved in Reinsurance Business. Illustrated with 186 tables, the report showcases the company's key markets and market position as against its competitors operating in the industry.
January 2015
190 pages
Heidelberg Cement AG (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Heidelberg Cement AG, which is principally involved in Building Materials Business. Illustrated with 72 tables, the report showcases the company's sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
75 pages
Jungheinrich AG (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Jungheinrich AG, which is principally involved in Material Handling Equipment, Warehousing and Material ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
144 pages
Klockner & Co SE (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Klöckner & Co SE, which is principally involved in Steel and Metal Distribution Business. Illustrated with 74 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors ...
January 2015
76 pages
Osram Licht AG (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Osram Licht AG, which is principally involved in Lamps and Components (LC), Luminaires and Solutions (LS), ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
108 pages
R+V Versicherung AG (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about R+V Versicherung AG, which is principally involved in Insurance & Reinsurance Business. Illustrated with 162 tables, the report showcases the company's sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
166 pages
Volkswagen AG (Germany): Market Research Report
US$ 3,500.00
This report presents quick facts about Volkswagen AG, which is principally involved in the Manufacture and Distribution of Automobiles. Illustrated ... company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.
January 2015
212 pages
Biscuits in Germany
US$ 990.00
Retail current value sales of biscuits in Germany are still expected to see healthy growth in 2014, along with a ... and by retailers. The overall development was quite... Euromonitor International's Biscuits in Germany report offers a comprehensive guide to the size and shape of the ...
November 2014
55 pages
Meal Replacement in Germany
US$ 990.00
... strong performance of meal replacement products in 2014, with value sales growing strongly. Compared to the review period... Euromonitor International's Meal Replacement in Germany report offers a comprehensive ... illustrate how the market is set to change. Product coverage: Convalescence, Meal Replacement Slimming. Data coverage: market sizes (historic and forecasts), company ...
November 2014
49 pages
Snack Bars in Germany
US$ 990.00
The most important category in snack bars in Germany by far continues to be granola/muesli bars, which is expected to account for an 84% share of value sales in 2014. Compared ... bars was able to benefit from general trends (especially the health and wellness trend, as a healthier alternative to most other... Euromonitor International's Snack Bars in Germany ...
November 2014
50 pages
ACO Hud AB in Beauty and Personal Care (Sweden)
US$ 150.00
ACO is one of the most popular brands in beauty and personal care in Sweden and widely sold via chemists/ ... resulted in both challenges and opportunities for ACO Hud. Chemists/pharmacies are increasingly expanding sales across beauty and personal care. In addition, private ...
November 2014
3 pages
2014-2014 German Hepatitis Markers Testing Market: Hospitals, Blood Banks, Commercial Labs--Supplier Shares and Sales Forecasts For 10 Immunodiagnostic and NAT Procedures
US$ 3,120.00
... $3,900. DataPack (test volumes, sales forecasts, supplier shares) $2,500. The report presents a detailed analysis of the Hepatitis diagnostics market in Germany. Current scientific ... , epidemiology and etiology are reviewed. The report provides five-year test volume and sales forecasts for HAV NAT, HBV NAT, ...
November 2014
241 pages
2014-2018 Germany Enteric Diseases Testing Market Outlook and Emerging Opportunities
US$ 1,760.00
... report from Venture Planning Group presents detailed analysis of the German Enteric Diseases market, including sales forecasts and supplier shares for ... Rhinovirus, Rotavirus, Salmonella, Shigella, Vibrio and Yersinia. The report provides test volume and sales projections for Hospitals and Commercial/Private ...
November 2014
322 pages
Mars Deutschland GmbH in Pet Care (Germany)
US$ 150.00
As the leading provider of pet food in Germany, and one of the major players in snack foods, Mars Deutschland benefits from a large and loyal customer ... and distribution data. Why buy this report? Get a detailed picture of the Pet Care market; Pinpoint growth sectors and identify factors driving change; ...
November 2014
3 pages
2014-2018 German Infectious Disease Testing Market: Supplier Shares, Country Forecasts, Innovative Technologies, Competitive Strategies, Opportunities for Suppliers
US$ 5,360.00
... test volumes, sales forecasts, supplier shares) $4,300. 2014 Analysis of the German Infectious Disease Testing Market: Sales Forecasts, Supplier Shares, Competitive ... testing market during the nextfive years. The report examines key German market trends; reviews current and emerging assays; analyzes potential ...
November 2014
983 pages
Plasterboard Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking ... questions: What is the current size of the plasterboard market in Germany? How is the plasterboard market divided into different product segments? How ...
November 2014
19 pages
Light Metal Packaging Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... What is the current size of the light metal packaging market in Germany? How is the light metal packaging market divided into different product segments ...
November 2014
25 pages
Aircraft Part Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... The product segments discussed in this data report include: Spark-ignition aircraft engines Turbo-propeller engines (1100 kW or less) Turbo-propeller engines ( ... : What is the current size of the aircraft part market in Germany? How is the aircraft part market divided into different product segments? ...
November 2014
37 pages
Meat and Poultry Product Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... of the historic development, current market situation, trends, and future outlook of the meat and poultry product market in Germany to 2018 Track industry trends ... market expansion, and other business strategies by identifying the key market trends and prospects Save time and money with the readily accessible ...
November 2014
33 pages
Metal Fastener Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... questions: What is the current size of the metal fastener market in Germany? How is the metal fastener market divided into different product segments? ...
November 2014
52 pages
Metal Sanitary Ware Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... : What is the current size of the metal sanitary ware market in Germany? How is the metal sanitary ware market divided into different product segments? ...
November 2014
27 pages
Metal Spring Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 622.14
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... questions: What is the current size of the metal spring market in Germany? How is the metal spring market divided into different product segments? ...
November 2014
21 pages
Pöschl Tabak Gmbh & Co KG in Tobacco (Germany)
US$ 150.00
Pöschl Tabak will continue its marketing activities in smoking tobacco to defend the strong position that its brands achieved over the review period. The company is also keen to play a bigger role in cigarettes, in which it is only present with its additive-free brand Pueblo. Now that the new tobacco ...
October 2014
3 pages
Hand Tool Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 631.02
... until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... questions: What is the current size of the hand tool market in Germany? How is the hand tool market divided into different product segments? How ...
September 2014
35 pages
Metalworking Machinery Market in Germany to 2018 - Market Size, Trends, and Forecasts
US$ 631.02
... 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking ... : What is the current size of the metalworking machinery market in Germany? How is the metalworking machinery market divided into different product segments? ...
September 2014
54 pages
Travel and Tourism in Germany
US$ 2,100.00
2013 was the fourth positive year in a row for travel and tourism in Germany, with the industry continuing its recovery after a setback in the ... outbound tourism flows all saw ongoing positive development both in terms of trips and total value sales. Euromonitor International's Travel and Tourism in Germany report ...
September 2014
63 pages
Health and Wellness Tourism in Germany
US$ 900.00
... wellness tourism in Germany grew steadily in 2013. Positive performances were seen from medical tourism, hotel/resort spas and other spas. Health and wellness continued to be a megatrend in Germany ... , health and wellness tourism is increasingly seen as part of a more comprehensive concept in order to deal with hectic lifestyles and health-related challenges. Euromonitor International's Health and Wellness Tourism in Germany ...
September 2014
8 pages
Tourism Flows Domestic in Germany
US$ 990.00
... of this driven by the ongoing popularity of city trips. Euromonitor International's Tourism Flows Domestic in Germany report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Tourism Flows Domestic market; Pinpoint growth sectors and identify factors driving change ...
September 2014
9 pages
Tourism Flows Inbound in Germany
US$ 990.00
... money, especially when compared with other Western... Euromonitor International's Tourism Flows Inbound in Germany report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Tourism Flows Inbound market; Pinpoint growth sectors and identify factors driving change ...
September 2014
11 pages
Tourism Flows Outbound in Germany
US$ 990.00
... annual (usually summer) holiday remained of prime importance. Euromonitor International's Tourism Flows Outbound in Germany report offers a comprehensive guide to the size and shape of the ... data. Why buy this report? Get a detailed picture of the Tourism Flows Outbound market; Pinpoint growth sectors and identify factors driving change ...
September 2014
11 pages
