Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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MTU Aero Engines AG (MTX) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
May 2021
39 pages
Hugo Boss AG (BOSS) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
May 2021
37 pages
Deutsche Telekom AG (DTE) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
May 2021
52 pages
LEIPA Georg Leinfelder GmbH - Strategic SWOT Analysis Review
US$ 125.00
LEIPA Georg Leinfelder GmbH - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and ...
May 2021
17 pages
Deutsche Bahn AG - Strategic SWOT Analysis Review
US$ 125.00
Deutsche Bahn AG - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services. This ...
May 2021
36 pages
Ready Meals Packaging in Germany
US$ 990.00
Ready meals in Germany, and consequently their packaging, were able to achieve growth towards the end of the review ... less time is available for cooking due to increasingly... Euromonitor International's Ready Meals Packaging in Germany report offers insight into key trends and developments driving ...
May 2021
11 pages
Baby Food Packaging in Germany
US$ 990.00
... have established plastic pouches with plastic screw closures in baby food packaging in Germany, amidst inspiration from other national markets; however, ... Hipp and Alete have followed... Euromonitor International's Baby Food Packaging in Germany report offers insight into key trends and developments ...
May 2021
11 pages
Confectionery Packaging in Germany
US$ 990.00
... product quality. In particular, the millenn... Euromonitor International's Confectionery Packaging in Germany report offers insight into key trends and developments driving ... this report? Get a detailed picture of the Confectionery Packaging market; Pinpoint growth sectors and identify factors driving change ...
May 2021
11 pages
Dairy Packaging in Germany
US$ 990.00
... to be reflected in the activities of manufacturers of dairy... Euromonitor International's Dairy Packaging in Germany report offers insight into key trends and developments ... driving packaging across the category. ...
May 2021
11 pages
Sauces, Dressings and Condiments Packaging in Germany
US$ 990.00
... products within the many different cate... Euromonitor International's Sauces, Dressings and Condiments Packaging in Germany report offers insight into key trends and developments driving ...
May 2021
11 pages
Processed Fruit and Vegetables Packaging in Germany
US$ 990.00
... to increasing demand for relevant packaging materials. Processed fruit and vegetables have the advantage of being ab... Euromonitor International's Processed Fruit and Vegetables Packaging in Germany report offers insight into key ...
May 2021
11 pages
Processed Meat and Seafood Packaging in Germany
US$ 990.00
... such goods, especially for meat products, w... Euromonitor International's Processed Meat and Seafood Packaging in Germany report offers insight into ... key trends and developments driving packaging across the ...
May 2021
12 pages
Sweet Spreads Packaging in Germany
US$ 990.00
Due to the outbreak of COVID-19 in 2020, the government in Germany put strict restrictions in place in March, requiring consumers to spend more time within the household, working and learning from hom...
May 2021
13 pages
Ice Cream Market in Germany 2021
US$ 450.00
Ice cream is made from dairy products or dairy alternatives and is flavored with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as strawberries...
May 2021
33 pages
Puma SE (PUM) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
38 pages
Beiersdorf AG (BEI) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
42 pages
adidas AG (ADS) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
43 pages
Evonik Industries AG (EVK) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
63 pages
Merck KGaA (MRK) - Financial and Strategic SWOT Analysis Review
US$ 125.00
... ’s operations and business divisions. Corporate strategy – Analyst’s summarization of the company’s business strategy. SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. Company history – Progression of key events associated with the company. Major products ...
April 2021
89 pages
