The notion “fast food” refers to any kind of food prepared and served within a small period of time. While any quickly prepared meal can be defined as fast food, traditionally the term is given to the food with preheated or precooked ingredients, which is sold in stores or special restaurants/cafes. Such food is usually given to a customer in a package and it can be eaten at the site where it was bought or off-premises.
Fast food restaurants form the largest market sector, representing over 66% of the total market. A large number of industry participants, intensifying market competition, extensive franchising and rising health care awareness are amid the major barriers to the growth of the fast food market. The U.S. is the dominant country market for fast food. McDonald's, Wendy's, as well as Burger King, Subway, KFC and Yum! Brands are among the leading fast food market players. The fast food market is expected to be worth above USD 330 billion in 2016.
The research reports included in this MarketPublishers’ cover the fast food market in various geographies. The research studies dispose relevant findings on the market size, shape, structure and key trends influencing the market. The reports provide a comprehensive assessment of the competitive landscape and profile the top industry participants. Moreover, the research reports present the future outlook for the market.
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