Carbonated drinks represent one of the largest segments of the market for soft drinks. The demand for the beverages depends on seasonal factors. For instance, in summer, monthly sales of carbonated drinks enhance by 20-25% and even more if compared to other seasons.
Consumers’ interest in a healthy lifestyle and rising awareness of such diseases as obesity and diabetes restrain the growth of the carbonated drinks market. Nevertheless, the U.S. market remains rather strong. Cola-Cola occupies a position of the market leader. Other prominent industry representatives include Dr Pepper Snapple, Red Bull and PepsiCo. North and South America are the top regional markets, accounting for over 50% of the world carbonated drinks output.
The research reports found in this MarketPublishers’ catalogue analyze the carbonated drinks market at all geographical levels. The detailed data on consumption, demand, sales and new product launches can be found in the studies. The researches delve into the competitive environment and provide in-depth analyses of the top companies’ performance. Furthermore, the reports offer information on the distribution channels and the market segmentation, and define future development trends of the carbonated drinks market.
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