The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
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The 2027-2032 World Outlook for Digital Out of Homes
US$ 1,195.00
This study covers the world outlook for digital out of homes across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.),...
January 2026
287 pages
The 2027-2032 World Outlook for Digital Signages
US$ 1,195.00
This study covers the world outlook for digital signages across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for...
January 2026
288 pages
The 2027-2032 World Outlook for Electronic Media Advertising
US$ 1,195.00
This study covers the world outlook for electronic media advertising across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (...
January 2026
288 pages
The 2027-2032 World Outlook for Geomarketing
US$ 1,195.00
This study covers the world outlook for geomarketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the...
January 2026
287 pages
The 2027-2032 World Outlook for Indoor Proximity Marketing
US$ 1,195.00
This study covers the world outlook for indoor proximity marketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P....
January 2026
287 pages
The 2027-2032 World Outlook for Internet Ad Spending
US$ 1,195.00
This study covers the world outlook for internet ad spending across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.),...
January 2026
288 pages
The 2027-2032 World Outlook for Online Ad Spending
US$ 1,195.00
This study covers the world outlook for online ad spending across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), f...
January 2026
288 pages
The 2027-2032 World Outlook for Outbound Telemarketing
US$ 1,195.00
This study covers the world outlook for outbound telemarketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E....
January 2026
287 pages
The 2027-2032 World Outlook for Proximity Marketing
US$ 1,195.00
This study covers the world outlook for proximity marketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.),...
January 2026
287 pages
The 2027-2032 World Outlook for Public Relations
US$ 1,195.00
This study covers the world outlook for public relations across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for...
January 2026
287 pages
The 2027-2032 World Outlook for Public Relations Tools
US$ 1,195.00
This study covers the world outlook for public relations tools across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E....
January 2026
287 pages
The 2027-2032 World Outlook for Radio Advertising
US$ 1,195.00
This study covers the world outlook for radio advertising across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), fo...
January 2026
287 pages
The 2027-2032 World Outlook for Real-Time Bidding
US$ 1,195.00
This study covers the world outlook for real-time bidding across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), fo...
January 2026
287 pages
The 2027-2032 World Outlook for Social Media Advertising
US$ 1,195.00
This study covers the world outlook for social media advertising across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I....
January 2026
288 pages
The 2027-2032 World Outlook for Email Marketing
US$ 1,195.00
This study covers the world outlook for email marketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for...
January 2026
287 pages
Billboard And Outdoor Advertising Market Size, Share & Trends Analysis Report By Application (Highways, Railway Stations, Buildings, Automobiles), By Type (Static Billboards, Digital Billboards), By End Use, By Region (North America, Europe), And Segment Forecasts, 2026 - 2033
US$ 4,950.00
The global billboard and outdoor advertising market size was estimated at USD 41,156.9 million in 2025 and is projected to reach USD 78,100.0 million by 2033, growing at a CAGR of 8.4% from 2026 to 20...
January 2026
100 pages
The 2027-2032 World Outlook for Demand Side Platform
US$ 1,195.00
This study covers the world outlook for demand side platform across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.),...
January 2026
287 pages
Mobile Marketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Platform and Services), By Channel (Messaging, Push Notifications, Mobile Emails, Quick Response (QR) Code, and Others), By Organization Size (SMEs and Large Enterprise), By Vertical (Retail and E-Commerce, Travel & Logistics, Automotive, BFSI, Telecom & IT, and Others) By Region & Competition, 2021-2031F
US$ 4,500.00
The Global Mobile Marketing Market will grow from USD 20.29 Billion in 2025 to USD 53.28 Billion by 2031 at a 17.46% CAGR. Mobile marketing is defined as a multi-channel digital marketing strategy aim...
January 2026
180 pages
Advertising in Asia-Pacific
US$ 350.00
... Asia-Pacific advertising market by value in 2018? What will be the size of the Asia-Pacific advertising market in 2023? What factors are affecting the strength of competition in the Asia-Pacific advertising ...
December 2025
46 pages
Advertising in Canada
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts REASONS TO BUY What was ... the size of the Canada advertising market by value in 2018? What will be the size of the Canada advertising market in 2023? What factors are ...
December 2025
47 pages
Advertising in Europe
US$ 350.00
... has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram ... to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts REASONS TO BUY What was ...
December 2025
45 pages
Advertising in France
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts REASONS TO BUY What was ... the size of the France advertising market by value in 2018? What will be the size of the France advertising market in 2023? What factors are ...
December 2025
51 pages
Advertising in Germany
US$ 350.00
... has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram ... to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts REASONS TO BUY What was ...
December 2025
46 pages
Advertising in Japan
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts REASONS TO BUY What was ... the size of the Japan advertising market by value in 2018? What will be the size of the Japan advertising market in 2023? What factors are ...
December 2025
44 pages
Advertising in Spain
US$ 350.00
... of $1,308.8m, equivalent to 21.5% of the industry's overall value. Advertising through social media platforms such as Facebook and Instagram has proved fruitful ... and pitches by understanding the future growth prospects of the Spain advertising market with five year forecasts REASONS TO BUY What was ...
December 2025
46 pages
Advertising in the Netherlands
US$ 350.00
... presentations and pitches by understanding the future growth prospects of the Netherlands advertising market with five year forecasts REASONS TO BUY What was ... the size of the Netherlands advertising market by value in 2018? What will be the size of the Netherlands advertising market in 2023? What factors ...
December 2025
44 pages
Advertising in the United Kingdom
US$ 350.00
... the industry's overall value. Advertising through social media platforms such as Facebook and ... United Kingdom advertising market by value in 2018? What will be the size of the United Kingdom advertising market in 2023? What factors are affecting the strength of competition in the United Kingdom advertising ...
December 2025
44 pages
Advertising in the United States
US$ 350.00
... the industry's overall value. Advertising through social media platforms such as Facebook and ... United States advertising market by value in 2018? What will be the size of the United States advertising market in 2023? What factors are affecting the strength of competition in the United States advertising ...
December 2025
43 pages
Advertising in China
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts REASONS TO BUY What was ... the size of the China advertising market by value in 2018? What will be the size of the China advertising market in 2023? What factors are ...
December 2025
43 pages
Advertising in Italy
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts REASONS TO BUY What was ... the size of the Italy advertising market by value in 2018? What will be the size of the Italy advertising market in 2023? What factors are ...
December 2025
46 pages
Global Advertising
US$ 350.00
... revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. The global advertising industry had total revenues ... ,702.1m, equivalent to 23.6% of the industry's overall value. Media planning will grow in importance in the coming years, as ...
December 2025
46 pages
Advertising in Australia
US$ 350.00
... has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram ... to presentations and pitches by understanding the future growth prospects of the Australia advertising market with five year forecasts REASONS TO BUY What was ...
December 2025
46 pages
Advertising in Brazil
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Brazil advertising market with five year forecasts REASONS TO BUY What was ... the size of the Brazil advertising market by value in 2018? What will be the size of the Brazil advertising market in 2023? What factors are ...
December 2025
43 pages
Advertising in India
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the India advertising market with five year forecasts REASONS TO BUY What was ... the size of the India advertising market by value in 2018? What will be the size of the India advertising market in 2023? What factors are ...
December 2025
45 pages
Advertising in Indonesia
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts REASONS TO BUY What was ... the size of the Indonesia advertising market by value in 2018? What will be the size of the Indonesia advertising market in 2023? What factors ...
December 2025
41 pages
Advertising in Mexico
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Mexico advertising market with five year forecasts REASONS TO BUY What was ... the size of the Mexico advertising market by value in 2018? What will be the size of the Mexico advertising market in 2023? What factors are ...
December 2025
48 pages
Advertising in North America
US$ 350.00
... the future growth prospects of the North America advertising market with five year forecasts REASONS ... North America advertising market by value in 2018? What will be the size of the North America advertising market in 2023? What factors are affecting the strength of competition in the North America advertising ...
December 2025
43 pages
Advertising in Russia
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Russia advertising market with five year forecasts REASONS TO BUY What was ... the size of the Russia advertising market by value in 2018? What will be the size of the Russia advertising market in 2023? What factors are ...
December 2025
33 pages
Advertising in Singapore
US$ 350.00
... to presentations and pitches by understanding the future growth prospects of the Singapore advertising market with five year forecasts REASONS TO BUY What was ... the size of the Singapore advertising market by value in 2018? What will be the size of the Singapore advertising market in 2023? What factors ...
December 2025
47 pages
Advertising in South Africa
US$ 350.00
... the industry's overall value. Advertising through social media platforms such as Facebook and Instagram ... South Africa advertising market by value in 2018? What will be the size of the South Africa advertising market in 2023? What factors are affecting the strength of competition in the South Africa advertising ...
December 2025
46 pages