Advertising & Marketing Market Research Reports & Industry Analysis

The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.

The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.

The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.

Publications found: 1,022
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The 2027-2032 World Outlook for Digital Out of Homes

US$ 1,195.00

This study covers the world outlook for digital out of homes across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.),...

January 2026 287 pages

The 2027-2032 World Outlook for Digital Signages

US$ 1,195.00

This study covers the world outlook for digital signages across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for...

January 2026 288 pages

The 2027-2032 World Outlook for Electronic Media Advertising

US$ 1,195.00

This study covers the world outlook for electronic media advertising across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (...

January 2026 288 pages

The 2027-2032 World Outlook for Geomarketing

US$ 1,195.00

This study covers the world outlook for geomarketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the...

January 2026 287 pages

The 2027-2032 World Outlook for Holographic Display in Digital Signages

US$ 1,195.00

This study covers the world outlook for holographic display in digital signages across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry...

January 2026 290 pages

The 2027-2032 World Outlook for In-App Advertising for Messaging Applications

US$ 1,195.00

This study covers the world outlook for in-App advertising for messaging applications across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential in...

January 2026 294 pages

The 2027-2032 World Outlook for In-Game Advertising for PC-Based Online Games

US$ 1,195.00

This study covers the world outlook for in-game advertising for PC-based online games across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential in...

January 2026 297 pages

The 2027-2032 World Outlook for Indoor Proximity Marketing

US$ 1,195.00

This study covers the world outlook for indoor proximity marketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P....

January 2026 287 pages

The 2027-2032 World Outlook for Influencer Marketing Platforms

US$ 1,195.00

This study covers the world outlook for influencer marketing platforms across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings...

January 2026 288 pages

The 2027-2032 World Outlook for Internet Ad Spending

US$ 1,195.00

This study covers the world outlook for internet ad spending across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.),...

January 2026 288 pages

The 2027-2032 World Outlook for Location Based Marketing Services

US$ 1,195.00

This study covers the world outlook for location based marketing services across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earni...

January 2026 290 pages

The 2027-2032 World Outlook for Online Ad Spending

US$ 1,195.00

This study covers the world outlook for online ad spending across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), f...

January 2026 288 pages

The 2027-2032 World Outlook for Outbound Telemarketing

US$ 1,195.00

This study covers the world outlook for outbound telemarketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E....

January 2026 287 pages

The 2027-2032 World Outlook for Programmatic Advertising Platform Real Time Bidding

US$ 1,195.00

This study covers the world outlook for programmatic advertising platform real time bidding across more than 190 countries. For each year reported, estimates are given for the latent demand, or potent...

January 2026 303 pages

The 2027-2032 World Outlook for Programmatic Advertising Platforms

US$ 1,195.00

This study covers the world outlook for programmatic advertising platforms across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earn...

January 2026 290 pages

The 2027-2032 World Outlook for Proximity Marketing

US$ 1,195.00

This study covers the world outlook for proximity marketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.),...

January 2026 287 pages

The 2027-2032 World Outlook for Public Relations

US$ 1,195.00

This study covers the world outlook for public relations across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for...

January 2026 287 pages

The 2027-2032 World Outlook for Public Relations Tools

US$ 1,195.00

This study covers the world outlook for public relations tools across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E....

January 2026 287 pages

The 2027-2032 World Outlook for Radio Advertising

US$ 1,195.00

This study covers the world outlook for radio advertising across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), fo...

January 2026 287 pages

The 2027-2032 World Outlook for Real-Time Bidding

US$ 1,195.00

This study covers the world outlook for real-time bidding across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), fo...

January 2026 287 pages

The 2027-2032 World Outlook for Social Media Advertising

US$ 1,195.00

This study covers the world outlook for social media advertising across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I....

January 2026 288 pages

The 2027-2032 World Outlook for Email Marketing

US$ 1,195.00

This study covers the world outlook for email marketing across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for...

January 2026 287 pages

2026-2031 Global Digital Signage Technology Outlook Market Size, Share & Trends Analysis Report By Player, Type, Application and Region

US$ 3,150.00

HNY Research projects that the Digital Signage Technology market size will grow from 2763.52 Million USD in 2025 to 3557.58 Million USD by 2031, at an estimated CAGR of 4.3%. The base year considered...

January 2026 149 pages

Billboard And Outdoor Advertising Market Size, Share & Trends Analysis Report By Application (Highways, Railway Stations, Buildings, Automobiles), By Type (Static Billboards, Digital Billboards), By End Use, By Region (North America, Europe), And Segment Forecasts, 2026 - 2033

US$ 4,950.00

The global billboard and outdoor advertising market size was estimated at USD 41,156.9 million in 2025 and is projected to reach USD 78,100.0 million by 2033, growing at a CAGR of 8.4% from 2026 to 20...

January 2026 100 pages

The 2027-2032 World Outlook for Demand Side Platform

US$ 1,195.00

This study covers the world outlook for demand side platform across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.),...

January 2026 287 pages

Global Advertising Supply, Demand and Key Producers, 2026-2032

US$ 4,480.00

The global Advertising market size is expected to reach $ 377610 million by 2032, rising at a market growth of 5.8% CAGR during the forecast period (2026-2032). The major players in global of advertis...

January 2026 165 pages

Global Public Relations (PR) Tools Supply, Demand and Key Producers, 2026-2032

US$ 4,480.00

The global Public Relations (PR) Tools market size is expected to reach $ 11010 million by 2032, rising at a market growth of 10.4% CAGR during the forecast period (2026-2032). 'Public relation is a s...

January 2026 123 pages

Advertising in Asia-Pacific

US$ 350.00

... Asia-Pacific advertising market by value in 2018? What will be the size of the Asia-Pacific advertising market in 2023? What factors are affecting the strength of competition in the Asia-Pacific advertising ...

December 2025 46 pages

Advertising in Canada

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts REASONS TO BUY What was ... the size of the Canada advertising market by value in 2018? What will be the size of the Canada advertising market in 2023? What factors are ...

December 2025 47 pages

Advertising in Europe

US$ 350.00

... has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram ... to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts REASONS TO BUY What was ...

December 2025 45 pages

Advertising in France

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts REASONS TO BUY What was ... the size of the France advertising market by value in 2018? What will be the size of the France advertising market in 2023? What factors are ...

December 2025 51 pages

Advertising in Germany

US$ 350.00

... has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram ... to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts REASONS TO BUY What was ...

December 2025 46 pages

Advertising in Japan

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts REASONS TO BUY What was ... the size of the Japan advertising market by value in 2018? What will be the size of the Japan advertising market in 2023? What factors are ...

December 2025 44 pages

Advertising in Spain

US$ 350.00

... of $1,308.8m, equivalent to 21.5% of the industry's overall value. Advertising through social media platforms such as Facebook and Instagram has proved fruitful ... and pitches by understanding the future growth prospects of the Spain advertising market with five year forecasts REASONS TO BUY What was ...

December 2025 46 pages

Advertising in the Netherlands

US$ 350.00

... presentations and pitches by understanding the future growth prospects of the Netherlands advertising market with five year forecasts REASONS TO BUY What was ... the size of the Netherlands advertising market by value in 2018? What will be the size of the Netherlands advertising market in 2023? What factors ...

December 2025 44 pages

Advertising in the United Kingdom

US$ 350.00

... the industry's overall value. Advertising through social media platforms such as Facebook and ... United Kingdom advertising market by value in 2018? What will be the size of the United Kingdom advertising market in 2023? What factors are affecting the strength of competition in the United Kingdom advertising ...

December 2025 44 pages

Advertising in the United States

US$ 350.00

... the industry's overall value. Advertising through social media platforms such as Facebook and ... United States advertising market by value in 2018? What will be the size of the United States advertising market in 2023? What factors are affecting the strength of competition in the United States advertising ...

December 2025 43 pages

Advertising in China

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts REASONS TO BUY What was ... the size of the China advertising market by value in 2018? What will be the size of the China advertising market in 2023? What factors are ...

December 2025 43 pages

Advertising in Italy

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts REASONS TO BUY What was ... the size of the Italy advertising market by value in 2018? What will be the size of the Italy advertising market in 2023? What factors are ...

December 2025 46 pages

Global Advertising

US$ 350.00

... revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. The global advertising industry had total revenues ... ,702.1m, equivalent to 23.6% of the industry's overall value. Media planning will grow in importance in the coming years, as ...

December 2025 46 pages

Advertising in Australia

US$ 350.00

... has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram ... to presentations and pitches by understanding the future growth prospects of the Australia advertising market with five year forecasts REASONS TO BUY What was ...

December 2025 46 pages

Advertising in Brazil

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the Brazil advertising market with five year forecasts REASONS TO BUY What was ... the size of the Brazil advertising market by value in 2018? What will be the size of the Brazil advertising market in 2023? What factors are ...

December 2025 43 pages

Advertising in India

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the India advertising market with five year forecasts REASONS TO BUY What was ... the size of the India advertising market by value in 2018? What will be the size of the India advertising market in 2023? What factors are ...

December 2025 45 pages

Advertising in Indonesia

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts REASONS TO BUY What was ... the size of the Indonesia advertising market by value in 2018? What will be the size of the Indonesia advertising market in 2023? What factors ...

December 2025 41 pages

Advertising in Mexico

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the Mexico advertising market with five year forecasts REASONS TO BUY What was ... the size of the Mexico advertising market by value in 2018? What will be the size of the Mexico advertising market in 2023? What factors are ...

December 2025 48 pages

Advertising in North America

US$ 350.00

... the future growth prospects of the North America advertising market with five year forecasts REASONS ... North America advertising market by value in 2018? What will be the size of the North America advertising market in 2023? What factors are affecting the strength of competition in the North America advertising ...

December 2025 43 pages

Advertising in Russia

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the Russia advertising market with five year forecasts REASONS TO BUY What was ... the size of the Russia advertising market by value in 2018? What will be the size of the Russia advertising market in 2023? What factors are ...

December 2025 33 pages

Advertising in Singapore

US$ 350.00

... to presentations and pitches by understanding the future growth prospects of the Singapore advertising market with five year forecasts REASONS TO BUY What was ... the size of the Singapore advertising market by value in 2018? What will be the size of the Singapore advertising market in 2023? What factors ...

December 2025 47 pages

Advertising in South Africa

US$ 350.00

... the industry's overall value. Advertising through social media platforms such as Facebook and Instagram ... South Africa advertising market by value in 2018? What will be the size of the South Africa advertising market in 2023? What factors are affecting the strength of competition in the South Africa advertising ...

December 2025 46 pages

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