The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
1,022
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Internet Advertising Market By Platform Type (Mobile; Laptop, Desktop, & Tablets; and Others), Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, and Others), Pricing Model (Cost Per Thousand (CPM)/Cost-Per-Mille (CPM), Performance Based Advertising, Hybrid, and Others), Enterprise Size (Large Enterprises and Small & Medium-Sized Enterprises), Industry Vertical (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, and Others), and Region: Global Opportunity Analysis and Industry Forecast, 2020-2027
US$ 5,244.00
Internet advertising is a process of marketing or promoting a business or brand and its products or services over the internet to obtain website traffic as well as to deliver and target the marketing...
November 2020
470 pages
Social Media Advertising Industry in India 2020
US$ 950.00
Social media advertising is an offshoot of digital advertising that connects brands with target customers and drives businesses. Social media advertising involves running free as well as paid advertis...
July 2020
56 pages
Asia Pacific Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
US$ 1,500.00
The Asia Pacific Digital Video Advertising Market would witness market growth of 42.9% CAGR during the forecast period (2020-2026). The growing adoption of OTT platforms by a number of individuals wor...
June 2020
79 pages
Europe Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
US$ 1,500.00
The Europe Digital Video Advertising Market would witness market growth of 39.4% CAGR during the forecast period (2020-2026). Blockchain technology is expected to provide advertisers with exciting gro...
June 2020
78 pages
Global Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Region, Industry Analysis and Forecast, 2020 - 2026
US$ 3,600.00
The Global Digital Video Advertising Market size is expected to reach $185.6 billion by 2026, rising at a market growth of 40.5% CAGR during the forecast period. A wider access to information and lowe...
June 2020
180 pages
LAMEA Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
US$ 1,500.00
The Latin America, Middle East and Africa Digital Video Advertising Market would witness market growth of 43.4% CAGR during the forecast period (2020-2026). The integration of Big Data Analytics and A...
June 2020
78 pages
North America Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
US$ 1,500.00
The North America Digital Video Advertising Market would witness market growth of 38.4% CAGR during the forecast period (2020-2026). The emergence of new technologies, such as vertical filming and 360...
June 2020
71 pages
Global Multiscreen Advertising Market Size study, by Type of Content (Static, Dynamic, Interactive), by Platform (Television, Desktop/Laptop, Mobile/Tablet, Gaming, Consoles, Other Platforms) and Regional Forecasts 2020-2027
US$ 3,750.00
Multiscreen Advertising campaign is a campaign in which same application and service could be displayed simultaneously on array of devices – smartphones, laptops, tablet or television. With the increa...
May 2020
200 pages
Advertising Agencies Africa Report & Database
US$ 1,650.00
ADVERTISING AGENCIES AFRICA REPORT + DATABASE The Advertising Agencies Africa Report & Database gives Market Consumption/Products/Services for 54 countries by 6 to 10-Digit NAICS Product Codes by 3 Ti...
September 2019
1918 pages
Advertising Agencies Asia Report & Database
US$ 1,650.00
ADVERTISING AGENCIES ASIA REPORT + DATABASE The Advertising Agencies Asia Report & Database gives Market Consumption/Products/Services for 24 countries by 6 to 10-Digit NAICS Product Codes by 3 Time s...
September 2019
1978 pages
Advertising Agencies Canada and USA Report & Database
US$ 1,650.00
ADVERTISING AGENCIES CANADA & USA REPORT + DATABASE The Advertising Agencies Canada and USA Report & Database gives Market Consumption/Products/Services for Canada and the USA by 6 to 10-Digit NAICS P...
September 2019
1985 pages
Advertising Agencies Central America Report & Database
US$ 1,650.00
ADVERTISING AGENCIES CENTRAL AMERICA REPORT + DATABASE The Advertising Agencies Central America Report & Database gives Market Consumption/Products/Services for 31 countries by 6 to 10-Digit NAICS Pro...
September 2019
1936 pages
Advertising Agencies Eurasia Report & Database
US$ 1,650.00
ADVERTISING AGENCIES EURASIA REPORT + DATABASE The Advertising Agencies Eurasia Report & Database gives Market Consumption/Products/Services for 4 countries by 6 to 10-Digit NAICS Product Codes by 3 T...
September 2019
1987 pages
Advertising Agencies Europe Report & Database
US$ 1,650.00
ADVERTISING AGENCIES EUROPE REPORT + DATABASE The Advertising Agencies Europe Report & Database gives Market Consumption/Products/Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Ti...
September 2019
1933 pages
Advertising Agencies Middle East Report & Database
US$ 1,650.00
ADVERTISING AGENCIES MIDDLE EAST REPORT + DATABASE The Advertising Agencies Middle East Report & Database gives Market Consumption/Products/Services for 19 countries by 6 to 10-Digit NAICS Product Cod...
September 2019
1962 pages
Advertising Agencies Oceania Report & Database
US$ 1,650.00
ADVERTISING AGENCIES OCEANIA REPORT + DATABASE The Advertising Agencies Oceania Report & Database gives Market Consumption/Products/Services for 17 countries by 6 to 10-Digit NAICS Product Codes by 3...
September 2019
1970 pages
Advertising Agencies South America Report & Database
US$ 1,650.00
ADVERTISING AGENCIES SOUTH AMERICA REPORT + DATABASE The Advertising Agencies South America Report & Database gives Market Consumption/Products/Services for 13 countries by 6 to 10-Digit NAICS Product...
September 2019
1943 pages
Advertising Agencies World Report & Database
US$ 2,850.00
ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption/Products/Services for over 200 ... Parameters, Marketing Costs, Markets, Decision Makers, Performance, Product Launch. WORLD & NATIONAL REPORT MARKET DATABASE & SPREADSHEETS. FINANCIAL SPREADSHEETS & DATABASES. INDUSTRY ...
September 2019
2188 pages
