The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
809
Sort by:
Digital Advertising in Asia-Pacific
US$ 350.00
Digital Advertising in Asia-Pacific SUMMARY Digital Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary ...
April 2020
48 pages
Digital Advertising in Australia
US$ 350.00
Digital Advertising in Australia SUMMARY Digital Advertising in Australia industry profile provides top-line qualitative and quantitative summary ...
April 2020
51 pages
Digital Advertising in Brazil
US$ 350.00
Digital Advertising in Brazil SUMMARY Digital Advertising in Brazil industry profile provides top-line qualitative and quantitative summary ... 2016 Olympic games, which brought volumes of media attention and marketing opportunities. The Brazilian digital advertising market had total revenues of $1.2bn in 2018 ...
April 2020
41 pages
Digital Advertising in Canada
US$ 350.00
Digital Advertising in Canada SUMMARY Digital Advertising in Canada industry profile provides top-line qualitative and quantitative summary ...
April 2020
51 pages
Digital Advertising in China
US$ 350.00
Digital Advertising in China SUMMARY Digital Advertising in China industry profile provides top-line qualitative and quantitative summary ...
April 2020
46 pages
Digital Advertising in Europe
US$ 350.00
Digital Advertising in Europe SUMMARY Digital Advertising in Europe industry profile provides top-line qualitative and quantitative summary ...
April 2020
50 pages
Digital Advertising in France
US$ 350.00
Digital Advertising in France SUMMARY Digital Advertising in France industry profile provides top-line qualitative and quantitative summary ...
April 2020
52 pages
Digital Advertising in Germany
US$ 350.00
Digital Advertising in Germany SUMMARY Digital Advertising in Germany industry profile provides top-line qualitative and quantitative summary ... for by digital channels, the majority of which is acquired by Google and Facebook, the most popular search engine and social media site in Germany. SCOPE ...
April 2020
45 pages
Digital Advertising in India
US$ 350.00
Digital Advertising in India SUMMARY Digital Advertising in India industry profile provides top-line qualitative and quantitative summary ...
April 2020
48 pages
Digital Advertising in Indonesia
US$ 350.00
Digital Advertising in Indonesia SUMMARY Digital Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary ...
April 2020
52 pages
Digital Advertising in Italy
US$ 350.00
Digital Advertising in Italy SUMMARY Digital Advertising in Italy industry profile provides top-line qualitative and quantitative summary ...
April 2020
45 pages
Digital Advertising in Japan
US$ 350.00
Digital Advertising in Japan SUMMARY Digital Advertising in Japan industry profile provides top-line qualitative and quantitative summary ...
April 2020
52 pages
Digital Advertising in Mexico
US$ 350.00
Digital Advertising in Mexico SUMMARY Digital Advertising in Mexico industry profile provides top-line qualitative and quantitative summary ...
April 2020
42 pages
Digital Advertising in North America
US$ 350.00
Digital Advertising in North America SUMMARY Digital Advertising in North America industry profile provides top-line qualitative and quantitative summary ...
April 2020
48 pages
Digital Advertising in Russia
US$ 350.00
Digital Advertising in Russia SUMMARY Digital Advertising in Russia industry profile provides top-line qualitative and quantitative summary ...
April 2020
44 pages
Digital Advertising in Scandinavia
US$ 350.00
Digital Advertising in Scandinavia SUMMARY Digital Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary ...
April 2020
46 pages
Digital Advertising in Singapore
US$ 350.00
Digital Advertising in Singapore SUMMARY Digital Advertising in Singapore industry profile provides top-line qualitative and quantitative summary ...
April 2020
39 pages
Digital Advertising in South Africa
US$ 350.00
Digital Advertising in South Africa SUMMARY Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary ...
April 2020
50 pages
Digital Advertising in South Korea
US$ 350.00
Digital Advertising in South Korea SUMMARY Digital Advertising in South Korea industry profile provides top-line qualitative and quantitative summary ...
April 2020
44 pages
Digital Advertising in Spain
US$ 350.00
Digital Advertising in Spain SUMMARY Digital Advertising in Spain industry profile provides top-line qualitative and quantitative summary ...
April 2020
50 pages
Digital Advertising in the Netherlands
US$ 350.00
... Netherlands digital advertising market by value in 2018? What will be the size of the Netherlands digital advertising market in 2023? What factors are affecting the strength of competition in the Netherlands digital advertising ...
April 2020
50 pages
Digital Advertising in the United Kingdom
US$ 350.00
... United Kingdom digital advertising market by value in 2018? What will be the size of the United Kingdom digital advertising market in 2023? What factors are affecting the strength of competition in the United Kingdom digital advertising ...
April 2020
51 pages
Digital Advertising in the United States
US$ 350.00
... United States digital advertising market by value in 2018? What will be the size of the United States digital advertising market in 2023? What factors are affecting the strength of competition in the United States digital advertising ...
April 2020
50 pages
Digital Advertising in Turkey
US$ 350.00
Digital Advertising in Turkey SUMMARY Digital Advertising in Turkey industry profile provides top-line qualitative and quantitative summary ... and social networks are the most popular news and media sources in Turkey with 87% of the population using these platforms at least once ...
April 2020
46 pages
Global Digital Advertising
US$ 350.00
... Global digital advertising market by value in 2018? What will be the size of the Global digital advertising market in 2023? What factors are affecting the strength of competition in the Global digital advertising ...
April 2020
48 pages
Advertising Agencies Africa Report & Database
US$ 1,650.00
ADVERTISING AGENCIES AFRICA REPORT + DATABASE The Advertising Agencies Africa Report & Database gives Market Consumption/Products/Services for 54 countries by 6 to 10-Digit NAICS Product Codes by 3 Ti...
September 2019
1918 pages
Advertising Agencies Asia Report & Database
US$ 1,650.00
ADVERTISING AGENCIES ASIA REPORT + DATABASE The Advertising Agencies Asia Report & Database gives Market Consumption/Products/Services for 24 countries by 6 to 10-Digit NAICS Product Codes by 3 Time s...
September 2019
1978 pages
Advertising Agencies Canada and USA Report & Database
US$ 1,650.00
ADVERTISING AGENCIES CANADA & USA REPORT + DATABASE The Advertising Agencies Canada and USA Report & Database gives Market Consumption/Products/Services for Canada and the USA by 6 to 10-Digit NAICS P...
September 2019
1985 pages
Advertising Agencies Central America Report & Database
US$ 1,650.00
ADVERTISING AGENCIES CENTRAL AMERICA REPORT + DATABASE The Advertising Agencies Central America Report & Database gives Market Consumption/Products/Services for 31 countries by 6 to 10-Digit NAICS Pro...
September 2019
1936 pages
Advertising Agencies Eurasia Report & Database
US$ 1,650.00
ADVERTISING AGENCIES EURASIA REPORT + DATABASE The Advertising Agencies Eurasia Report & Database gives Market Consumption/Products/Services for 4 countries by 6 to 10-Digit NAICS Product Codes by 3 T...
September 2019
1987 pages
Advertising Agencies Europe Report & Database
US$ 1,650.00
ADVERTISING AGENCIES EUROPE REPORT + DATABASE The Advertising Agencies Europe Report & Database gives Market Consumption/Products/Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Ti...
September 2019
1933 pages
Advertising Agencies Middle East Report & Database
US$ 1,650.00
ADVERTISING AGENCIES MIDDLE EAST REPORT + DATABASE The Advertising Agencies Middle East Report & Database gives Market Consumption/Products/Services for 19 countries by 6 to 10-Digit NAICS Product Cod...
September 2019
1962 pages
Advertising Agencies Oceania Report & Database
US$ 1,650.00
ADVERTISING AGENCIES OCEANIA REPORT + DATABASE The Advertising Agencies Oceania Report & Database gives Market Consumption/Products/Services for 17 countries by 6 to 10-Digit NAICS Product Codes by 3...
September 2019
1970 pages
Advertising Agencies South America Report & Database
US$ 1,650.00
ADVERTISING AGENCIES SOUTH AMERICA REPORT + DATABASE The Advertising Agencies South America Report & Database gives Market Consumption/Products/Services for 13 countries by 6 to 10-Digit NAICS Product...
September 2019
1943 pages
Advertising Agencies World Report & Database
US$ 2,850.00
ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption/Products/Services for over 200 ... Parameters, Marketing Costs, Markets, Decision Makers, Performance, Product Launch. WORLD & NATIONAL REPORT MARKET DATABASE & SPREADSHEETS. FINANCIAL SPREADSHEETS & DATABASES. INDUSTRY ...
September 2019
2188 pages
Direct Mail Advertising Africa Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING AFRICA REPORT + DATABASE The Direct Mail Advertising Africa Report & Database gives Market Consumption/Products/Services for 54 countries by 6 to 10-Digit NAICS Product Codes b...
September 2019
1919 pages
Direct Mail Advertising Asia Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING ASIA REPORT + DATABASE The Direct Mail Advertising Asia Report & Database gives Market Consumption/Products/Services for 24 countries by 6 to 10-Digit NAICS Product Codes by 3...
September 2019
1976 pages
Direct Mail Advertising Canada and USA Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING CANADA & USA REPORT + DATABASE The Direct Mail Advertising Canada and USA Report & Database gives Market Consumption/Products/Services for Canada and the USA by 6 to 10-Digit N...
September 2019
1912 pages
Direct Mail Advertising Central America Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING CENTRAL AMERICA REPORT + DATABASE The Direct Mail Advertising Central America Report & Database gives Market Consumption/Products/Services for 31 countries by 6 to 10-Digit NAI...
September 2019
1998 pages
