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Advertising & Marketing Market Research Reports & Industry Analysis

The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.

The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.

The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.

Publications found: 834
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Social Advertising Strategy and Outlook - United Arab Emirates Road Map, 2nd Edition

US$ 5,325.00

The Global Software Industry today is a $267Bn market that drives many technological and societal innovations. The industry contributes to overall productivity and growth of the economy because of the...

March 2012 80 pages

Social Advertising Strategy and Outlook - United Kingdom Road Map, 2nd Edition

US$ 5,325.00

The Global Software Industry today is a $267Bn market that drives many technological and societal innovations. The industry contributes to overall productivity and growth of the economy because of the...

March 2012 80 pages

Social Advertising Strategy and Outlook - USA Road Map, 2nd Edition

US$ 5,325.00

The Global Software Industry today is a $267Bn market that drives many technological and societal innovations. The industry contributes to overall productivity and growth of the economy because of the...

March 2012 80 pages

Social Advertising Strategy and Outlook - Western Europe Road Map, 2nd Edition

US$ 6,086.00

The Global Software Industry today is a $267Bn market that drives many technological and societal innovations. The industry contributes to overall productivity and growth of the economy because of the...

March 2012 92 pages

Analyzing the Global Advertising Industry

US$ 350.00

... competitive market. Aruvian's R'search’s report on Analyzing the Global Advertising Industry thoroughly explains the global advertising industry by establishing a clear demarcation of the industry ...

March 2012 85 pages

Advertising: Market Research Report

US$ 1,450.00

The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 48 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand ...

December 2011 263 pages

India Online Advertising Industry Growth and Forecast 2016

US$ 420.00

Executive summary India offers huge business potential for online advertising industry with rising population, growing income level and changing lifestyle. With increasing number of educated people a...

October 2011 41 pages

China Online Advertising Industry Growth and Forecast 2016

US$ 420.00

Executive summary China is considered as one of the most exciting and challenging media markets in the world, the reason being the country’s size, diversity and complexity. In 2009, China’s advertisi...

October 2011 49 pages

Japan Online Advertising Industry Growth and Forecast 2016

US$ 560.00

Executive summary In 2010, the advertising industry accounted for around 34.4% of the total service sector revenues and online/ digital advertising is a major part of this industry. Online advertisin...

October 2011 42 pages

The UK Online Advertising Industry Growth and Forecast to 2016

US$ 750.00

Executive summary In 2010, the advertising industry accounted for around 34.40% of the total service sector revenues and this sector is characterized as being fragmented in nature, with various sub-s...

September 2011 40 pages

Direct-To-Consumer (DTC) Advertising in Pharmaceuticals: Market Research Report

US$ 4,200.00

This report analyzes the US market for Direct-To-Consumer (DTC) Advertising in Pharmaceuticals in US$ Million by the following media channels - Internet Advertising, Print Media, Television, and Others (include Outdoor and Radio Advertising). Annual estimates and forecasts are provided for the period 2009 ...

September 2011 577 pages

In-Game Advertsing: Market Research Report

US$ 4,500.00

This report analyzes the worldwide markets for In-Game Advertising in US$ Million. The report provides separate comprehensive analytics for US, Canada, Japan, ... Fusion, Inc., Electronic Arts Inc., Google Adscape Media, Gaikai Inc., Game Creative Pty Ltd., Greystripe, IGA Worldwide, Intergi Entertainment, Mochi ...

September 2011 247 pages

Social Network Advertising: Market Research Report

US$ 4,800.00

This report analyzes the worldwide markets for Social Network Advertising in US$ Million. The report provides separate comprehensive analytics for US, Canada, ... , LivingSocial, Inc., Right Media LLC, RockYou, Inc., and SplashCast Corporation. Market data and analytics are derived from primary and secondary ...

September 2011 321 pages

The US Online Advertising Industry Growth and Forecast

US$ 700.00

In 2010, the advertising industry accounted for around one fourth of the total service sector revenues. During the economic slowdown, advertising industry on the whole registered a decline in revenues...

August 2011 42 pages

Location Based Advertising (LBA): Market Research Report

US$ 4,500.00

This report analyzes the worldwide markets for Location Based Advertising (LBA) in US$ Million. The report provides separate comprehensive analytics for the ... , Inc., NAVTEQ, Placecast, Inc., TeleNav, Inc., and Yowza International Inc. Market data and analytics are derived from primary and secondary research ...

August 2011 342 pages

China Advertising Industry Report, 2010-2011

US$ 1,800.00

The sustained economic growth ensures the healthy development of advertising industry in China. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5% from a year earlier. How...

July 2011 81 pages

Analyzing the Australian Media & Advertising Industry

US$ 275.00

... of performance. According to market researcher Aegis Media, the advertising industry in Australia will increase 1.7% in 2009. However, ... market. Aruvian's R'search’s report on Analyzing the Australian Media & Advertising Industry thoroughly explains the Australian advertising industry by establishing a clear ...

June 2011 100 pages

2011 U.S. Advertising Agencies Industry-Jobs & Wages Report

US$ 149.00

The Advertising Agencies Industry-Jobs & Wages report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics on industry job titles, fr...

April 2011 114 pages

2011 U.S. Direct Mail Advertising Industry-Jobs & Wages Report

US$ 149.00

The Direct Mail Advertising Industry-Jobs & Wages report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics on industry job titles,...

April 2011 114 pages

2011 U.S. Public Relations Agencies Industry-Jobs & Wages Report

US$ 149.00

The Public Relations Agencies Industry-Jobs & Wages report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics on industry job title...

April 2011 114 pages

Innovation Watch: America Movil’s Mobile Advertising Service

US$ 1,000.00

This case study describes America Movil's partnership with MyScreen for a mobile advertising system in South & Central America. Features and benefits Shows how a mobile advert...

January 2011 10 pages

Advanced Advertising Outlook 2Q 2011

US$ 3,500.00

... advertising revenue projections. The report focuses on the advanced television, online video, and mobile advertising markets, including analysis of industry developments and updated U.S. advertising ... , platforms, and services continue to reshape the advertising marketplace, requiring industry professionals to reevaluate the industry’s advertising potential on a continual basis,” said Heather ...

December 2010 54 pages

Advertising Strategies on Connected TVs 3Q 2011

US$ 3,500.00

... an early assessment of the U.S. connected TV advertising market. The report evaluates the main connected TV advertising business segments, assesses connected TV device usage, reviews connected TV advertising strategies, and examines the ... . “The television advertising industry is currently in a state of transition due to the emergence of connected TV platforms, which offer a new content source as well as an advertising delivery method ...

December 2010 66 pages

In-game Advertising: Market Updates 4Q 2011

US$ 3,500.00

This report evaluates in-game advertising trends and gaming behavior on PCs, game consoles, smartphones, and tablets. The study profiles key market competitors while examining ... highlights market conditions and offers recommendations for industry investors. Finally, the study presents U.S. in-game advertising revenue forecasts from 2011 to 2015. “Digital gaming ...

December 2010 60 pages

Trends in Behavioral and Contextual-Based Advertising 1Q 2011

US$ 3,500.00

... online behavioral targeting and contextual-based advertising markets. The study addresses consumer acceptance and privacy concerns related to audience-based and interest-based advertising ... of targeting online consumers with BT and content-based advertising and concludes with online behavioral targeting and contextual-based advertising revenue forecasts in the U.S. from ...

December 2010 46 pages

Direct Mail Advertising Services: Market Research Report

US$ 3,950.00

... report analyzes the Global market for Direct Mail Advertising Services in US$ Million. The US market is further analyzed by the following service segments: Concept ... through 2015. Also, a six-year historic analysis is provided for this market. The report profiles 208 companies including many key and niche ...

August 2010 258 pages

Advertising Ratios & Budgets

US$ 395.00

The detailed annual report covers over 4,700 companies and 300 industries with information on past year advertising budgets, current year ad to sales ratios and ad to gross margin ratios, as well as c...

June 2010 190 pages

Advertising Growth Trends

US$ 395.00

Advertising Growth Trends is published annually, giving information on publicly owned corporations that spend on advertising. The study is ordered by U.S. Department of Commerce SIC (Standard Industri...

June 2010 240 pages

2010 U.S. Display Advertising Industry Report

US$ 149.00

The U.S. Display Advertising Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2...

March 2010 156 pages

Global Online Advertising Industry: An Analysis

US$ 850.00

... global online advertising industry has witnessed the rapid emergence of social networking sites and is growing rapidly despite the economic slowdown. The growth of this industry ...

May 2009 53 pages

Outdoor Advertising Market Report: 2009 Edition

US$ 900.00

... number one outdoor company in Asia and Europe. Outdoor advertising in US is a duopoly between CBS and Clear Channel Outdoor. The report analyzes the global outdoor advertising market. It analyzes the ...

March 2009 47 pages

Airport Advertising Industry Report (China)

US$ 1,600.00

In the airport advertising industry, with the scale of surpassing 1,000, the practitioners communicate a lot. It is preliminarily estimated that outdoor ad media has occupied at least tens of thousand...

December 2007 78 pages

Global Outdoor Advertising Market Growing Rapidly

US$ 800.00

The report focuses on the global outdoor advertising industry its size, growth rate, trends, growth drivers, challenges, etc. All major outdoor advertising segments have been ...

December 2007 24 pages

Digital Advertising Market Growing Rapidly

US$ 950.00

The digital advertising industry is experiencing remarkable growth as technological innovations fuel demand. Digital marketing allows marketers for two-way and even ... , trends, growth drivers, challenges, etc. UK and German digital advertising market have been covered separately in the report. It also covers ...

August 2007 29 pages

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