The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
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Direct Mail Advertising Services: Market Research Report
US$ 3,950.00
... report analyzes the Global market for Direct Mail Advertising Services in US$ Million. The US market is further analyzed by the following service segments: Concept ... through 2015. Also, a six-year historic analysis is provided for this market. The report profiles 208 companies including many key and niche ...
August 2010
258 pages
Advertising Ratios & Budgets
US$ 395.00
The detailed annual report covers over 4,700 companies and 300 industries with information on past year advertising budgets, current year ad to sales ratios and ad to gross margin ratios, as well as c...
June 2010
190 pages
Advertising Growth Trends
US$ 395.00
Advertising Growth Trends is published annually, giving information on publicly owned corporations that spend on advertising. The study is ordered by U.S. Department of Commerce SIC (Standard Industri...
June 2010
240 pages
2010 U.S. Display Advertising Industry Report
US$ 149.00
The U.S. Display Advertising Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2...
March 2010
156 pages
Global Online Advertising Industry: An Analysis
US$ 850.00
... global online advertising industry has witnessed the rapid emergence of social networking sites and is growing rapidly despite the economic slowdown. The growth of this industry ...
May 2009
53 pages
Outdoor Advertising Market Report: 2009 Edition
US$ 900.00
... number one outdoor company in Asia and Europe. Outdoor advertising in US is a duopoly between CBS and Clear Channel Outdoor. The report analyzes the global outdoor advertising market. It analyzes the ...
March 2009
47 pages
Airport Advertising Industry Report (China)
US$ 1,600.00
In the airport advertising industry, with the scale of surpassing 1,000, the practitioners communicate a lot. It is preliminarily estimated that outdoor ad media has occupied at least tens of thousand...
December 2007
78 pages
Global Outdoor Advertising Market Growing Rapidly
US$ 800.00
The report focuses on the global outdoor advertising industry its size, growth rate, trends, growth drivers, challenges, etc. All major outdoor advertising segments have been ...
December 2007
24 pages
Digital Advertising Market Growing Rapidly
US$ 950.00
The digital advertising industry is experiencing remarkable growth as technological innovations fuel demand. Digital marketing allows marketers for two-way and even ... , trends, growth drivers, challenges, etc. UK and German digital advertising market have been covered separately in the report. It also covers ...
August 2007
29 pages
