The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
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Public Relations Agency Revenues Asia Report & Database
US$ 1,650.00
PUBLIC RELATIONS AGENCY REVENUES ASIA REPORT + DATABASE The Public Relations Agency Revenues Asia Report & Database gives Market Consumption/Products/Services for 24 countries by 6 to 10-Digit NAICS P...
September 2019
1996 pages
Public Relations Agency Revenues Eurasia Report & Database
US$ 1,650.00
PUBLIC RELATIONS AGENCY REVENUES EURASIA REPORT + DATABASE The Public Relations Agency Revenues Eurasia Report & Database gives Market Consumption/Products/Services for 4 countries by 6 to 10-Digit NA...
September 2019
1976 pages
Public Relations Agency Revenues Europe Report & Database
US$ 1,650.00
PUBLIC RELATIONS AGENCY REVENUES EUROPE REPORT + DATABASE The Public Relations Agency Revenues Europe Report & Database gives Market Consumption/Products/Services for 44 countries by 6 to 10-Digit NAI...
September 2019
1968 pages
Public Relations Agency Revenues Oceania Report & Database
US$ 1,650.00
PUBLIC RELATIONS AGENCY REVENUES OCEANIA REPORT + DATABASE The Public Relations Agency Revenues Oceania Report & Database gives Market Consumption/Products/Services for 17 countries by 6 to 10-Digit N...
September 2019
1938 pages
Public Relations Agency Revenues World Report & Database
US$ 2,850.00
PUBLIC RELATIONS AGENCY REVENUES WORLD REPORT + DATABASE The Public Relations Agency Revenues World Report & Database gives Market Consumption/Products/Services for over 200 countries by 6 to 10-Digit...
September 2019
2055 pages
