Toys & Games Market Research Reports & Industry Analysis

The toys and games category comprises various types of game equipment and accessories. Toys as well as games execute several key functions: entertaining and educational. Besides, they assist in the development of imagination. Companies active in the market offer a huge number of products: dolls, teddy bears, computer programs, tennis rackets, and a far more. The toys and games market is divided into three segments: traditional toys, video games and accessories.

The USA and Europe are the top purchasers. At present, the market for traditional toys is witnessing a decline in demand, whereas the buying interest for video, online games and intelligent toys is on an upward trajectory. In the future, the industry growth is expected to be spurred by new opportunities for toys and games companies emerging in Latin America and the Asia Pacific.

The Catalogue offers the research reports providing in-depth analyses of the toys and games market. The reports contain all-inclusive descriptions of the leading players along with data on revenues. The research studies examine prices and demand-supply equilibrium. The reports also discuss future opportunities of the market.

Found 600 publications
Perfect World Co Ltd in Toys and Games (China) US$ 150.00

As one of the leading Chinese online games companies, Perfect World gained rich experience in game exporting in the review period. In the forecast period, the ... for games developing in Japan are also attractive to Perfect World. On the other hand, Perfect World also plans to develop static video game consoles, ...

Aug, 2014 3 pages
LEGO Trading (Beijing) Co Ltd in Toys and Games (China) US$ 150.00

... , product localisation and product research and development will be in place to support the company’s ambition to prevail in the Chinese market. In particular, LEGO will further penetrate second- and third-tier cities and improve its distributional channels to cover more department stores. Training sessions ...

Aug, 2014 3 pages
Bandai America Inc in Toys and Games (Canada) US$ 150.00

... all having experienced successful launches in Canada, Bandai America has a strong track record of marketing toy products in the country, which it wants ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Aug, 2014 2 pages
Toys "R" Us (UK) Ltd in Toys and Games (United Kingdom) US$ 150.00

... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Jul, 2014 3 pages
Sony Computer Entertainment Europe Ltd in Toys and Games (United Kingdom) US$ 150.00

With a strong start to the launch of its new console, Sony Computer Entertainment Europe Ltd (SCEE) is well positioned to operate a successful console cycle over the forecast period. SCEE is likely to focus on maintaining a strong supply of PS4 consoles to the UK ...

Jul, 2014 4 pages
Microsoft Ltd in Toys and Games (United Kingdom) US$ 150.00

Following the release of the Xbox One console in the UK, Microsoft Ltd is likely to focus its future operations on consolidating the expansion of its market in the UK. Microsoft’s next generation console sold fewer units than its competitor, the Sony PS4, in the incredibly ...

Jul, 2014 4 pages
India Video Games Market Outlook to 2018 - Rising Popularity of Mobile and Online Games to Lead Growth US$ 900.00

The report titled “India Video Games Market Outlook to 2018 - Rising Popularity of Mobile and Online Games to Lead Growth” provides a comprehensive analysis of ... INR ~ million in FY’2013, has grown immensely from INR ~ million in FY’2008. The market has received great impetus in the past few years, owing to the ...

Jun, 2014 98 pages
Global Database of the Top 1000 Toy and Hobby Product Wholesalers - Company Names, Financial Performance, Key Executives, and Contact Details US$ 1,330.00

... market or to find and contact potential customers and partners. This vital database contains the following information about the companies (when available): ... Reasons to buy: Know who are the major companies operating in the global market Track and identify the competitive landscape Find and contact ...

Aug, 2014
Global Database of the Top 1000 Toy and Game Producers - Company Names, Financial Performance, Key Executives, and Contact Details US$ 1,330.00

... market or to find and contact potential customers and partners. This vital database contains the following information about the companies (when available): ... Reasons to buy: Know who are the major companies operating in the global market Track and identify the competitive landscape Find and contact ...

Aug, 2014
Global Database of the Top 1000 Hobby, Toy, and Game Stores - Company Names, Financial Performance, Key Executives, and Contact Details US$ 1,330.00

... market or to find and contact potential customers and partners. This vital database contains the following information about the companies (when available): ... Reasons to buy: Know who are the major companies operating in the global market Track and identify the competitive landscape Find and contact ...

Aug, 2014
Mobile Game Market in China US$ 1,200.00

IBI Research report 'Mobile Game Market in China' gives an overview of the Chinese mobile game market as it stands today and details its evolution over the years. China is one of fastest rising country, driven by significantly increasing smartphone adoption. The report lists ...

Jul, 2014 46 pages
Mobile Game Market in Korea US$ 1,200.00

IBI Research report 'Mobile Game Market in South Korea‘ gives an overview of the Korean mobile game market as it stands today and details its evolution over the years. South Korea is one of fastest rising country, driven by significantly increasing smartphone adoption. The report lists out ...

Jul, 2014 38 pages
Toys "R" Us Iberia SA in Toys and Games (Spain) US$ 150.00

Over the coming years, and consolidating the strategy followed in 2013, Toys “R” Us Iberia will focus on extending its portfolio of stores at a national level. In ... and distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Jul, 2014 3 pages
Mattel España SA in Toys and Games (Spain) US$ 150.00

... is the case with other key players in the Spanish market, Mattel will focus on innovation over the forecast period. With the acquisition ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Jul, 2014 2 pages
Hasbro Iberia SA in Toys and Games (Spain) US$ 150.00

... achieved by the launch of Furby in 2013, Hasbro Iberia is set to continue exploring the electronic interactive possibilities of traditional toys and games, maybe launching ... the launch of new games which blur the line between traditional toys and games and video games. Euromonitor International Local Company ...

Jul, 2014 3 pages
FAMOSA - Fábricas Agrupadas de Muñecas de Onil SA in Toys and Games (Spain) US$ 150.00

Consolidating the strategy it followed over the last years of the review period, Fábricas Agrupadas de Muñecas de Onil (Famosa) SA will focus on launching new products. In fact it will begin to be active in categories in which it has not yet been present. This is the case ...

Jul, 2014 3 pages
Development Trend and Investment Prospect of China Toy Market, 2014-2018 US$ 2,100.00

Development Trend and Investment Prospect of China Toy Market, 2014-2018 mainly analyzes toy industry in the aspects of market status, supply & ... ago to 25% by far. The most important production and export bases of toys in China are concentrated in Guangdong, Jiangsu, Shanghai, Shandong, Zhejiang and Fujian, ...

Jun, 2014 92 pages
Global Digital Game Market 2014-2018 US$ 3,000.00

... on the hardware used for playing the games. TechNavio's report, the Global Digital Game Market 2014-2018, has been prepared based on ... Level-5 MercurySteam Entertainment Microsoft Studio Minh Chau Mitchell Namco Bandai Games NetEase Oberon Media OGPlanet Perfect World Punch Entertainment Redboss ...

Jul, 2014 101 pages
Global Toys and Games Market 2014-2018 US$ 2,500.00

... ; general and variety stores; and others. TechNavio's report, the Global Toys and Games Market 2014-2018, has been prepared based on an in-depth market ... Tesco plc The Kroger Co. Vivid Imaginations Ltd. Wal-Mart Stores Inc. Market Driver Presence of Large Number of Suppliers and Buyers. For a full, ...

Apr, 2014 50 pages
XPEC Entertainment Inc in Toys and Games (Taiwan) US$ 150.00

Over the forecast period, XPEC Entertainment Inc aims to be the leading video games software developer and distinguishes itself from other distributors which are mostly local players in video games in Taiwan. The company will keep its focus on software developments in games for video ...

Apr, 2014 2 pages
Toys "R" Us Taiwan Ltd in Toys and Games (Taiwan) US$ 150.00

Over the forecast period, Toys "R" Us Taiwan Ltd will continue expansion of the Toys “R” Us stores in Taiwan to enlarge its business operations. In addition, ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

Apr, 2014 3 pages
Game-Based Learning Trends: Market Research Report US$ 1,450.00

... to build knowledge, skills and concepts. People have been playing popular games such as Yahtzee, Scrabble, Mastermind, Monopoly and Clue for developing ... and presents an overview of Game-Based Learning market worldwide. Supported with 5 market data tables, the report provides a review of market trends, growth ...

Jan, 2014 35 pages
Global Helicopter Market 2014-2018 US$ 2,500.00

... could pose a challenge to the growth of this market. TechNavio's report, the Global Helicopter Market 2014-2018, has been prepared based on an in-depth ... years. The report also includes a discussion of the Key Vendors operating in this market. Key Vendors dominating this space are AgustaWestland NV, Bell ...

Mar, 2014 57 pages
Zvezda OAO in Toys and Games (Russia) US$ 150.00

Zvezda will continue to propose military-patriotic modelling as part of education programmes, to promote patriotism and develop children’s engineering skills. Due to the company’s ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Feb, 2014 3 pages
Vesna Fabrika Igrushek OAO in Toys and Games (Russia) US$ 150.00

... and technical specifications. In 2013, the company aims to ensure compliance with EU safety requirements. This strategy is closely connected with Vesna’s aspiration to enter new markets. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken ...

Feb, 2014 3 pages
Nordplast OOO in Toys and Games (Russia) US$ 150.00

Nordplast is Russia’s leading manufacturer of plastic toys. The company aims to retain its strong position via constant updates of assortments, the renewal of ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

Feb, 2014 3 pages
Mir Detstva OOO in Toys and Games (Russia) US$ 150.00

Mir Detstva plans to strengthen its competitive position by increasing its brand presence in Russia's regions. The company is rapidly expanding in the regions through ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Feb, 2014 4 pages
Grand Toys Group in Toys and Games (Russia) US$ 150.00

Begemot/Begemotik, part of Grand Toys Group, is one of the largest “other” leisure and personal goods specialist retailers. The retail brand ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Feb, 2014 4 pages
Detsky Mir-Tsentr OAO in Toys and Games (Russia) US$ 150.00

Detsky Mir-Tsentr has the largest chain of leisure and personal goods stores, specialising in children’s goods, in Russia. The company plans ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Feb, 2014 4 pages
1C-SoftClub in Toys and Games (Russia) US$ 150.00

1C-SoftClub will continue to take an active part in the localisation of foreign video games projects and their distribution in Russia and CIS markets. It ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving change ...

Feb, 2014 4 pages
Wang Dek Toys Land Co Ltd in Toys and Games (Thailand) US$ 150.00

Wang Dek Toys Land aims to expand its number of distribution channels in response to the ongoing urbanisation trend in Thailand. Seasonal discounts to motivate sales ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Feb, 2014 3 pages
VTech Holdings Ltd in Toys and Games (Hong Kong, China) US$ 150.00

... status as the world’s leader of developmental stage-based learning toys. Over the forecast period, VTech is going to invest more resources in its online ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Feb, 2014 2 pages
Toys Retailing (Thailand) Co Ltd in Toys and Games (Thailand) US$ 150.00

... the import of Furby Party Rocker to exclusively retail through its 11 outlets in Thailand. The popularity of Furby in Thailand is expected to generate incredible sales as the ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Feb, 2014 4 pages
Tomy (Hong Kong) Ltd in Toys and Games (Hong Kong, China) US$ 150.00

Tomy (Hong Kong) Ltd is expected to follow the medium term strategic plan set out by its mother company, Takara Tony Co Ltd. The medium term plan focuses on re-engineering the company’s toys business through reinforcing and expanding its core business, expanding ...

Feb, 2014 2 pages
Playmates Toys Ltd in Toys and Games (Hong Kong, China) US$ 150.00

... of Teenage Mutant Ninja Turtles in the 1990s, Playmates planned to release a new line of Teenage Mutant Ninja Turtles toys in the second half of 2012, ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Feb, 2014 2 pages
Plan Creations Co Ltd in Toys and Games (Thailand) US$ 150.00

Facing the pressure from the countrywide minimum wage hike policy, Plan Creation is planning to replace its labour intensive approach with the import of cutting-edge machinery to effectively control costs of production, given the price competition of the wooden toys made ...

Feb, 2014 3 pages
Nichi World Co Ltd in Toys and Games (Thailand) US$ 150.00

Nichi World is aiming to enhance its features of an online platform to create the opportunity to expand its consumer base nationwide. Its active integrated marketing campaigns are expected to continue supporting the new collection of top brands such as Barbie and Hot Wheels. Due to its strong distribution ...

Feb, 2014 3 pages
Map Active (Thailand) Co Ltd in Toys and Games (Thailand) US$ 150.00

Map Active (Thailand) revealed that it would extend the new line of products apart from branded toys, responding to the foreseeable free ... proportion of toys and introduce a greater number of leading imported brands to Thailand. The scientific/educational toys or other categories related to learning development ...

Feb, 2014 2 pages
Li & Fung Ltd in Toys and Games (Hong Kong, China) US$ 150.00

Together with Toys ‘R’ Us Inc, Li & Fung Ltd is expected to continue its promotion of Toys ‘R’ Us and its products to maintain its position as the worldwide authority on children, families and fun. The company’s wide reach and popularity will help with this strategy. Euromonitor International Local Company ...

Feb, 2014 3 pages
Lego Hong Kong Ltd in Toys and Games (Hong Kong, China) US$ 150.00

The company expects to continue its strong growth in the forecast period despite the global economic uncertainty. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and ...

Feb, 2014 2 pages
HMV Hong Kong Ltd in Toys and Games (Hong Kong, China) US$ 150.00

AID Partner Capital Ltd is looking to grow the brand, HMV, in the Asian market. With this, the company invested a substantial amount of working ... . With this injection of capital and the experienced team, (the management team of HMV Asia remained unchanged), the company is expected to grow over the forecasted ...

Feb, 2014 2 pages
Blue Box International Ltd in Toys and Games (Hong Kong, China) US$ 150.00

Blue Box will continue to strengthen and consolidate its core toys business in infant (19-36 months), pre-school (3-4 year-old), girls, boys ... -year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business ...

Feb, 2014 2 pages
Asiasoft Corp Plc in Toys and Games (Thailand) US$ 150.00

Asiasoft Corp Plc is aiming to expand its business throughout Southeast Asia, including greater penetration of the Philippines apart from its strong footprint in Thailand, Singapore, Malaysia, Vietnam and Indonesia. The company aspires to lead Thailand’s community to the ...

Feb, 2014 3 pages
Apex Toys Co Ltd in Toys and Games (Thailand) US$ 150.00

Apex Toys is expected to introduce new imported branded toys to Thailand, particularly the renowned Japanese toy brands to stress distinctive competencies of the ... Apex Corner to high traffic zones after the establishment of the first own toy specialty stores in Siam Square. Its active marketing campaigns will ...

Feb, 2014 2 pages
Toys "R" Us GmbH in Toys and Games (Germany) US$ 150.00

Toys "R" Us GmbH offers a wide range of toys and games at various price points and child-friendly retail outlets which are equipped with ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Jan, 2014 3 pages
Toys "R" Us (Australia) Pty Ltd in Toys and Games (Australia) US$ 150.00

Toys “R” Us (Australia) Pty Ltd has 35 stores and nine Babies “R” Us stores in Australia. In the forecast period, the company is expected to continue with its ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

Jan, 2014 3 pages
Simba-Dickie Group GmbH & Co KG in Toys and Games (Germany) US$ 150.00

Simba-Dickie remained one of the key players in traditional toys and games in Germany in 2012, ranking fourth. The main strategic direction of the group is sustainable growth and ongoing expansion of its production facilities and brand portfolio. For example, Simba-Dickie acquired four new ...

Jan, 2014 3 pages
Reliance Retail Ltd in Toys and Games (India) US$ 150.00

... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Jan, 2014 2 pages
Ravensburger AG in Toys and Games (Germany) US$ 150.00

... promote learning and brain usage. Ravensburger intends to expand further in the field of scientific/educational toys owing to the success of its Tiptoi ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Jan, 2014 3 pages
Pantaloon Retail India Ltd in Toys and Games (India) US$ 150.00

Pantaloon Retail India Ltd has historically focused on a “top eight city” strategy to gain leadership on the retail front. However, the company has changed its focus towards smaller cities, as they contribute to higher margins and lower operational costs. The company leverages on ...

Jan, 2014 3 pages
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