Toys & Games Market Research Reports & Industry Analysis

The toys and games category comprises various types of game equipment and accessories. Toys as well as games execute several key functions: entertaining and educational. Besides, they assist in the development of imagination. Companies active in the market offer a huge number of products: dolls, teddy bears, computer programs, tennis rackets, and a far more. The toys and games market is divided into three segments: traditional toys, video games and accessories.

The USA and Europe are the top purchasers. At present, the market for traditional toys is witnessing a decline in demand, whereas the buying interest for video, online games and intelligent toys is on an upward trajectory. In the future, the industry growth is expected to be spurred by new opportunities for toys and games companies emerging in Latin America and the Asia Pacific.

The Catalogue offers the research reports providing in-depth analyses of the toys and games market. The reports contain all-inclusive descriptions of the leading players along with data on revenues. The research studies examine prices and demand-supply equilibrium. The reports also discuss future opportunities of the market.

Found 643 publications
2015 U.S. Toys, including wheel goods sold through Pharmacies & drug stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, including wheel goods sold through Pharmacies & drug stores-Product & Retail Report, published annually by Barnes Reports, contains ... 2016 forecast estimates on the sales of Toys, including wheel goods sold through Pharmacies & drug stores nationally and for all 50 U.S. States and up to 900 ...

Nov, 2014 96 pages
2015 U.S. Toys, hobby goods, & games sold through Pharmacies & drug stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Pharmacies & drug stores-Product & Retail Report, published annually by Barnes Reports, contains timely ... forecast estimates on the sales of Toys, hobby goods, & games sold through Pharmacies & drug stores nationally and for all 50 U.S. States and up to 900 ...

Nov, 2014 96 pages
2015 U.S. Toys, hobby goods, & games sold through Hardware stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Hardware stores-Product & Retail Report, published annually by Barnes Reports, contains timely and ... forecast estimates on the sales of Toys, hobby goods, & games sold through Hardware stores nationally and for all 50 U.S. States and up to 900 metro areas.

Nov, 2014 97 pages
2015 U.S. Toys, hobby goods, & games sold through Computer & software stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Computer & software stores-Product & Retail Report, published annually by Barnes Reports, contains ... forecast estimates on the sales of Toys, hobby goods, & games sold through Computer & software stores nationally and for all 50 U.S. States and up to 900 ...

Nov, 2014 88 pages
2015 U.S. Toys, hobby goods, & games sold through Appliance, television, & other electronics stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Appliance, television, & other electronics stores-Product & Retail Report, published annually by Barnes ... on the sales of Toys, hobby goods, & games sold through Appliance, television, & other electronics stores nationally and for all 50 U.S. States and up ...

Nov, 2014 96 pages
Hasbro Italy Srl in Toys and Games (Italy) US$ 150.00

... a way to further enlarge its product portfolios and attract additional consumers in Italy. Hasbro aims also at expanding geographically, reaching new markets. Euromonitor ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

Nov, 2014 3 pages
Toys 'R' Us Japan Ltd in Toys and Games (Japan) US$ 150.00

Toys “R” Us Japan is the largest traditional toys and games specialist retailer operating in the country. The company aims to diversify its distribution ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Nov, 2014 3 pages
Sony India Pvt Ltd in Toys and Games (India) US$ 150.00

Sony India Pvt Ltd is the category leader in video games hardware in India, where it is present with its flagship products PlayStation 2 and PlayStation 3. The company also launched its PS4 in January 2014 in India. The company is enhancing its distribution in hypermarkets, electronics and appliance ...

Nov, 2014 2 pages
Mattel Toys Srl in Toys and Games (Italy) US$ 150.00

Mattel aims at increasing its leadership in traditional toys and games, and will continue to invest in research and development to go on growing thanks to innovation, ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Nov, 2014 4 pages
Mattel Toys (India) Pvt Ltd in Toys and Games (India) US$ 150.00

Mattel Toys (India) Pvt Ltd continues to lead traditional toys and games in India and has plans to aggressively expand its operations in ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Nov, 2014 3 pages
LEGO SpA in Toys and Games (Italy) US$ 150.00

LEGO’s strategy will continue to be focused on its main construction toys products, which represents the core business of the company. It will continue ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Nov, 2014 2 pages
Detskiy Mir-Tsentr OAO in Toys and Games (Russia) US$ 150.00

Detskiy Mir is planning to increase its value share of children’s goods to be 20-25% by 2018, compared to 10% in 2013. Up to 50 new stores might be opened. The company is planning ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Nov, 2014 4 pages
Toys and Games: Global Trends, Developments and Prospects US$ 2,000.00

... the realities of finding growth further afield. Euromonitor International's Toys and Games: Global Trends, Developments and Prospects global briefing offers a comprehensive ... . Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

Oct, 2014 51 pages
Tai Sing Corp Pte Ltd in Toys and Games (Singapore) US$ 150.00

Being in a competitive environment, Tai Sing aims to become one of the leading traditional toys and games companies in Singapore. The company will be expanding its product portfolio, offering consumers a wide range of choices in terms of price and traditional ...

Oct, 2014 2 pages
Sony Indonesia PT in Toys and Games (Indonesia) US$ 150.00

Sony Indonesia PT will continue to lead the video games hardware and software categories by continuously building brand awareness and loyalty through ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Oct, 2014 2 pages
Play Imaginative Pte Ltd in Toys and Games (Singapore) US$ 150.00

... a specialty toys retailer, the company will continue to manufacture better figurine collectibles to cater to the growing demands from collectors in Singapore as well as other countries. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by ...

Oct, 2014 3 pages
Megcorp & Co Pte Ltd in Toys and Games (Singapore) US$ 150.00

Megcorp aims to expand its portfolio to cater to a wider group of consumers. With the fast-changing preferences of consumers in Singapore, the company has to continuously increase its product and brand portfolio, which include action figures and accessories, dolls ...

Oct, 2014 2 pages
Maxsoft Pte Ltd in Toys and Games (Singapore) US$ 150.00

Maxsoft Pte Ltd aims to gain a strong position in hand-held video game consoles and video game hardware accessories in Singapore. The ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Oct, 2014 2 pages
Mattel Indonesia PT in Toys and Games (Indonesia) US$ 150.00

... into the forecast period, Mattel Indonesia PT is expected to retain its leading position in Indonesian toys and games. Indeed, Mattel will attempt to strengthen its ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Oct, 2014 3 pages
Hasbro Inc in Toys and Games (Indonesia) US$ 150.00

Going into the forecast period, Hasbro Inc is expected to maintain its aggressive strategy to gain share from the market leader Mattel. ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Oct, 2014 2 pages
Comics Connection Pte Ltd in Toys and Games (Singapore) US$ 150.00

... for its customers as well as offering a wide range of toys and games of varying price ranges to cater to the different preferences of customers in Singapore. Comics Connection will continue to expand its presence among consumers in Singapore by implementing expansion plans in terms of the number of outlets ...

Oct, 2014 2 pages
Sony Brasil Ltda in Toys and Games (Brazil) US$ 150.00

... purchases of this new console are still limited, so Sony will start to plan on moving its production to Brazil. The investments until 2014 from Sony ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Oct, 2014 3 pages
Mattel do Brasil Ltda in Toys and Games (Brazil) US$ 150.00

Mattel will continue to focus on its leading categories of traditional toys, especially dolls and action figures such as the Barbie line focused on ... launching of the Ever After High brand in the dolls category in Brazil is expected to be... Euromonitor International Local Company Profiles are a concise set of ...

Oct, 2014 3 pages
M Cassab Comércio e Indústria Ltda in Toys and Games (Brazil) US$ 150.00

The M Cassab group is looking for opportunities to develop new business fronts and is open for acquisitions in several business areas, such as animal health and chemical products. The company is also focusing on Lego in Brazil (for which it has an exclusive licensing and distribution contract in ...

Oct, 2014 2 pages
Hasbro do Brasil Ltda in Toys and Games (Brazil) US$ 150.00

... and new technologies, especially in Brazil, a strategy that so far has proved to be positive and is intended to be continued by the company. Besides, Hasbro has also a plan to reduce its costs in Brazil until 2015 through the improvement of the category management. Euromonitor ...

Oct, 2014 3 pages
Sony Eurasia Pazarlama AS in Toys and Games (Turkey) US$ 150.00

... launch of PlayStation 4 and the withdrawal of Nintendo from the market are expected to help Sony Eurasia to realize its targets, especially in the early years of the forecast period. Euromonitor International Local Company Profiles are a concise set of briefings detailing the ...

Sep, 2014 2 pages
Pilsan Plastik Oyuncak Sanayi AS in Toys and Games (Turkey) US$ 150.00

The company plans to expand its market share by introducing affordable but high quality products, positioning itself above cheap imports while maintaining a price advantage over foreign competitors in the product categories it serves. Euromonitor International Local Company Profiles are a concise set of ...

Sep, 2014 2 pages
Nordisk Film AB in Toys and Games (Sweden) US$ 150.00

... are expected in terms of strategic direction. Given the current competitive situation, Nordisk is projected to maintain its leading position in video games over the ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Sep, 2014 3 pages
Nintendo Benelux BV in Toys and Games (Netherlands) US$ 150.00

... offer more creative concepts and improved graphics in order to attract consumer attention. Nintendo acknowledges that the ongoing shift towards digital gaming is... Euromonitor ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Sep, 2014 3 pages
Mojang AB in Toys and Games (Sweden) US$ 150.00

The company is expected to continue its brand building in Sweden and continually develop its product offering. Its most popular game Minecraft has ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Sep, 2014 3 pages
Mattel Oyuncakcilik Tic Ltd Sti in Toys and Games (Turkey) US$ 150.00

Mattel aims to maintain its leading position by introducing new products under its popular licences in Turkey, concurrently with the global releases, in order to benefit from demand boosts following the launches of popular movies. The company also plans to increase its retail ...

Sep, 2014 2 pages
Mattel Europa Netherlands BV in Toys and Games (Netherlands) US$ 150.00

Mattel is set to intensify efforts to maintain its leading position within toys and games in the Netherlands market by investing in the expansion of the range of products it offers within its core category, traditional toys and games. The firm has strong brands such as Barbie ...

Sep, 2014 3 pages
Lekia AB in Toys and Games (Sweden) US$ 150.00

Lekia will try to strengthen its position by increasing its sales via new outlets. In 2013 it opened two shops, while the number of stores operated by leading competitors, such as Toys "R" Us, BR Leksaker or Leklust, remained unchanged or declined in 2013. This expansion strategy was seen ...

Sep, 2014 2 pages
LEGO Sverige AB in Toys and Games (Sweden) US$ 150.00

LEGO Sverige is expected to continue leveraging its strong brand in Sweden. The strategy will be focused on securing a strong distribution through both traditional ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Sep, 2014 3 pages
LEGO Nederland BV in Toys and Games (Netherlands) US$ 150.00

... begun to enact its plan to diversify the range of products it offers. LEGO is set to continue consolidating its position in core categories within traditional toys and games through further product line extensions and a strong focus on segmentation. The company has ...

Sep, 2014 2 pages
Hasbro Oyuncak San ve Tic AS in Toys and Games (Turkey) US$ 150.00

Hasbro plans to protect its position in traditional toys and games market by introducing new products under its existing licences and acquiring new licences to attract consumers from different age groups. The company also tries to expand its retail coverage by expanding its distribution network in order to be ...

Sep, 2014 3 pages
Adore Oyuncak ve Egitim Araclari AS in Toys and Games (Turkey) US$ 150.00

Adore Oyuncak aims to extend its retail coverage by opening new stores in high profile urban locations and shopping in 2014. The company also plans to expand its product portfolio to increase its market share, by signing popular international brands and licences. Euromonitor International Local Company ...

Sep, 2014 3 pages
Activision Blizzard Benelux BV in Toys and Games (Netherlands) US$ 150.00

... and relevant. The company has identified further growth opportunities in the development of more advanced games in terms of images and capabilities. Activision Blizzard is also in the process of developing new games to be introduced during... Euromonitor International Local Company Profiles are a concise ...

Sep, 2014 3 pages
Global Games Market 2014-2018 US$ 3,000.00

... and the rise of the internet has led to the development and commercialization of gaming. Consumers are now yearning for interactive entertainment in the form of ... Mobile, Casual/Social, PC/MAC, Handheld, and Tablet. TechNavio's report, the Global Games Market 2014-2018, has been prepared based on an in-depth ...

Sep, 2014 103 pages
Social Gaming Market in the APAC Region 2014-2018 US$ 2,500.00

... sites in the APAC region has contributed to the growth of the Social Gaming market in this region. There are many drivers and positive ... OTHER PROMINENT VENDORS CrowdStar DeNA Gameloft Gree Halfbrick Kabam PapayaMobile MARKET DRIVER Popularity of Freemium Business Model For a full, detailed list, ...

Sep, 2014 68 pages
Global Video Game Market 2014-2018 US$ 3,000.00

... on the hardware used for playing video games. TechNavio's report, the Global Video Game Market 2014-2018, has been prepared based on ... Level-5 MercurySteam Entertainment Microsoft Studio Minh Chau Mitchell Namco Bandai Games NetEase Oberon Media OGPlanet Perfect World Punch Entertainment Redboss ...

Sep, 2014 110 pages
Sony Computer Entertainment France SA in Toys and Games (France) US$ 150.00

Sony Computer Entertainment France is expected to reinforce its strong position in video games over the forecast period. Its PlayStation 4, launched at the end of ... by double-digits in 2014. Despite the launch of Xbox One by Microsoft France at almost the same time, PlayStation 4 managed to perform better, and ...

Aug, 2014 3 pages
Nintendo France SA in Toys and Games (France) US$ 150.00

There are important challenges to overcome over the forecast period, if Nintendo France’s parent company wants it to maintain its leading position in video games ... and distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Aug, 2014 3 pages
BT Games (Pty) Ltd in Toys and Games (South Africa) US$ 150.00

... anticipated to continue to expand its product offerings, particularly when it comes to video games software, and is clearly establishing its position as the leading channel ... Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving change; ...

Sep, 2014 28 pages
Global Licensing Continues to Stimulate Traditional Toys and Games US$ 2,000.00

... this trend becomes increasingly prevalent, competition increases, making opportunities more challenging to find. Euromonitor International's Global Licensing Continues to Stimulate Traditional Toys and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. ...

Aug, 2014 33 pages
Perfect World Co Ltd in Toys and Games (China) US$ 150.00

As one of the leading Chinese online games companies, Perfect World gained rich experience in game exporting in the review period. In the forecast period, the ... for games developing in Japan are also attractive to Perfect World. On the other hand, Perfect World also plans to develop static video game consoles, ...

Aug, 2014 3 pages
LEGO Trading (Beijing) Co Ltd in Toys and Games (China) US$ 150.00

... , product localisation and product research and development will be in place to support the company’s ambition to prevail in the Chinese market. In particular, LEGO will further penetrate second- and third-tier cities and improve its distributional channels to cover more department stores. Training sessions ...

Aug, 2014 3 pages
Bandai America Inc in Toys and Games (Canada) US$ 150.00

... all having experienced successful launches in Canada, Bandai America has a strong track record of marketing toy products in the country, which it wants ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Aug, 2014 2 pages
Toys "R" Us (UK) Ltd in Toys and Games (United Kingdom) US$ 150.00

... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Jul, 2014 3 pages
Sony Computer Entertainment Europe Ltd in Toys and Games (United Kingdom) US$ 150.00

With a strong start to the launch of its new console, Sony Computer Entertainment Europe Ltd (SCEE) is well positioned to operate a successful console cycle over the forecast period. SCEE is likely to focus on maintaining a strong supply of PS4 consoles to the UK ...

Jul, 2014 4 pages
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