Toys & Games Market Research Reports & Industry Analysis

The toys and games category comprises various types of game equipment and accessories. Toys as well as games execute several key functions: entertaining and educational. Besides, they assist in the development of imagination. Companies active in the market offer a huge number of products: dolls, teddy bears, computer programs, tennis rackets, and a far more. The toys and games market is divided into three segments: traditional toys, video games and accessories.

The USA and Europe are the top purchasers. At present, the market for traditional toys is witnessing a decline in demand, whereas the buying interest for video, online games and intelligent toys is on an upward trajectory. In the future, the industry growth is expected to be spurred by new opportunities for toys and games companies emerging in Latin America and the Asia Pacific.

The Catalogue offers the research reports providing in-depth analyses of the toys and games market. The reports contain all-inclusive descriptions of the leading players along with data on revenues. The research studies examine prices and demand-supply equilibrium. The reports also discuss future opportunities of the market.

Found 621 publications
Simba-Dickie Group GmbH in Toys and Games (Germany) US$ 150.00

Simba-Dickie Group will continue to place great importance on supporting sales through the release of strategic product innovations and maintaining good ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Jan, 2015 3 pages
Simba Toys Romania SRL in Toys and Games (Romania) US$ 150.00

... company has been resorting to other retailers to sell its products, Simba Toys Romania aims to open its own outlets. One of the first steps ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Jan, 2015 3 pages
Richprime Global Inc in Toys and Games (Philippines) US$ 150.00

... enriched with all the Mattel brands, Richprime is also anticipated to bring more global brands and concepts into the Philippine market. With this, it is expected to maintain its lead in distribution of traditional toys and games. Euromonitor International Local Company Profiles are a concise set ...

Jan, 2015 3 pages
Noriel Impex SRL in Toys and Games (Romania) US$ 150.00

Noriel Impex will seek to differentiate its products on the market and it will achieve that by mainly focusing on toys and games with ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Jan, 2015 3 pages
Nintendo of Europe GmbH in Toys and Games (Germany) US$ 150.00

Nintendo of Europe GmbH will defend its leading position in the German toys and games market through the timely introduction of product ... into the sales potential offered by Germany’s different consumer groups, such as female and ageing consumers, Nintendo of Europe is particularly expected to focus on products ...

Jan, 2015 3 pages
LEGO Romania SRL in Toys and Games (Romania) US$ 150.00

... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Jan, 2015 3 pages
LEGO GmbH in Toys and Games (Germany) US$ 150.00

LEGO GmbH will focus on retaining its strong position in the German toys and games market through constant product innovation, which will ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Jan, 2015 2 pages
LAJ Marketing Philippines Inc in Toys and Games (Philippines) US$ 150.00

... the exclusive distributor of the Lego brand of construction toys in the Philippines, LAJ Marketing is expected to continually grow within the forecast period, as it leverages ... the top toy brands in the country. With its highly effective marketing efforts in the form of mall exhibits, in-store and point-of-sale ...

Jan, 2015 2 pages
2015 Market Research Report on Global and China Baby Toy Industry US$ 2,600.00

... information is listed as products, customers, application, capacity, market position, and company contact information, etc. 2015-2020 forecast on capacity, production, cost, price, profit, production value, and gross margin for these markets are also included. For technical data and manufacturing plants ...

Jan, 2015 189 pages
Hot Toys Ltd in Toys and Games (Hong Kong, China) US$ 150.00

Over the forecast period Hot Toys Ltd is expected to increase its licencing portfolios in order to cement its place in the high-end collectible ... celebrities in order to tap into the potential of the growing kidult segment in Hong Kong. Euromonitor International Local Company Profiles are a concise set of ...

Jan, 2015 2 pages
Microsoft Hong Kong Ltd in Toys and Games (Hong Kong, China) US$ 150.00

Over the forecast period Microsoft Hong Kong Ltd is expected to maintain and consolidate its leading position in video games by getting more independent developers (like Sony) to develop games for its Xbox One and better integrating its console game business with its ...

Jan, 2015 2 pages
Nintendo (Hong Kong) Ltd in Toys and Games (Hong Kong, China) US$ 150.00

Over the forecast period, in the face of strong challenges from mobile gaming, Nintendo (Hong Kong) is expected to defend its leading position in hand-held video game ... . This will be through adding more features to its flagship console, the Nintendo 3DS, and signature games such as Pokemon and Super Mario. ...

Jan, 2015 3 pages
Sony Computer Entertainment Hong Kong Ltd in Toys and Games (Hong Kong, China) US$ 150.00

Over the forecast period Sony Computer Entertainment Hong Kong Ltd is expected to maintain its leading position in video games by fully integrating its PlayStation 4 and PlayStation Vita with PlayStation Network (PSN) to provide gamers with a better online as well as offline ...

Jan, 2015 2 pages
Sony Poland Sp zoo in Toys and Games (Poland) US$ 150.00

... of Xbox One for autumn 2014 in Poland, with both companies thus likely to invest heavily in marketing as they seek to gain share in static video game consoles. Sony has... Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic ...

Dec, 2014 2 pages
LEGO Polska Sp zoo in Toys and Games (Poland) US$ 150.00

LEGO has good opportunities to further strengthen its position in the forecast period and could become the leading player in traditional toys and ... towards the end of the review period. With a strong brand image, Lego is meanwhile set to continue to consolidate its position in construction toys in the forecast ...

Dec, 2014 3 pages
Electronic Arts Polska Sp zoo in Toys and Games (Poland) US$ 150.00

Electronic Arts is a leading developer and distributor of video games in Poland. The company's strategy for the forecast period will continue to include offering ... increasing the number of users and frequency of use. The company regards Poland as a strategic sales area with strong potential for growth, due to ...

Dec, 2014 3 pages
The Impact of Demographics and Income on Toys Spending US$ 1,200.00

... determinants of demand – demographic and income trends – to understand their impact on toys sales in the future. Euromonitor International's The Impact of Demographics and Income on Toys Spending global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at ...

Dec, 2014 22 pages
China Toy Mfg. Industry Data Report US$ 580.00

This data report provides key statistics and concise analysis on toy mfg. industry in China. It presents an overview on toy mfg. industry's overall ... , solvency, turnover ability and loss, four aspects to describe current toy mfg. industry development situation. Key statistic indicators covered: Number Of ...

Dec, 2014 22 pages
Young Toys Inc in Toys and Games (South Korea) US$ 150.00

Young Toys’ Tobot brand is growing to be one of top licensed characters in South Korea, is about to be officially launched in the US, Japan and other Asia Pacific ... and distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Nov, 2014 3 pages
Microsoft Taiwan Corp in Toys and Games (Taiwan) US$ 150.00

... game console Xbox One, which possesses broad multimedia and social capabilities, in the Taiwan market in 2014. The company will release the new version of its Kinect device along with the introduction of Xbox One. Microsoft will continue to introduce and publish new video games software for Xbox ...

Nov, 2014 2 pages
Mega Brands Australia Pty Ltd in Toys and Games (Australia) US$ 150.00

Mega Brands Australia aims to build its portfolio of brands to compete successfully against key rivals Lego and KRE-O by investing 3-4% of the company’s sales ... Games. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? Get a ...

Nov, 2014 2 pages
Aurora World Corp in Toys and Games (South Korea) US$ 150.00

... aired in October 2013, is popular. Season 1 in 2010 contributed to a considerable amount of plush toys sales. The media effect of Season 1 led to an approximate sales increase of ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Nov, 2014 2 pages
2015 U.S. Toys, including wheel goods sold through Pharmacies & drug stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, including wheel goods sold through Pharmacies & drug stores-Product & Retail Report, published annually by Barnes Reports, contains ... 2016 forecast estimates on the sales of Toys, including wheel goods sold through Pharmacies & drug stores nationally and for all 50 U.S. States and up to 900 ...

Nov, 2014 96 pages
2015 U.S. Toys, hobby goods, & games sold through Pharmacies & drug stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Pharmacies & drug stores-Product & Retail Report, published annually by Barnes Reports, contains timely ... forecast estimates on the sales of Toys, hobby goods, & games sold through Pharmacies & drug stores nationally and for all 50 U.S. States and up to 900 ...

Nov, 2014 96 pages
2015 U.S. Toys, hobby goods, & games sold through Hardware stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Hardware stores-Product & Retail Report, published annually by Barnes Reports, contains timely and ... forecast estimates on the sales of Toys, hobby goods, & games sold through Hardware stores nationally and for all 50 U.S. States and up to 900 metro areas.

Nov, 2014 97 pages
2015 U.S. Toys, hobby goods, & games sold through Computer & software stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Computer & software stores-Product & Retail Report, published annually by Barnes Reports, contains ... forecast estimates on the sales of Toys, hobby goods, & games sold through Computer & software stores nationally and for all 50 U.S. States and up to 900 ...

Nov, 2014 88 pages
2015 U.S. Toys, hobby goods, & games sold through Appliance, television, & other electronics stores-Product & Retail Report US$ 199.00

The 2015 U.S. Toys, hobby goods, & games sold through Appliance, television, & other electronics stores-Product & Retail Report, published annually by Barnes ... on the sales of Toys, hobby goods, & games sold through Appliance, television, & other electronics stores nationally and for all 50 U.S. States and up ...

Nov, 2014 96 pages
Hasbro Italy Srl in Toys and Games (Italy) US$ 150.00

... a way to further enlarge its product portfolios and attract additional consumers in Italy. Hasbro aims also at expanding geographically, reaching new markets. Euromonitor ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

Nov, 2014 3 pages
Toys 'R' Us Japan Ltd in Toys and Games (Japan) US$ 150.00

Toys “R” Us Japan is the largest traditional toys and games specialist retailer operating in the country. The company aims to diversify its distribution ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Nov, 2014 3 pages
Sony India Pvt Ltd in Toys and Games (India) US$ 150.00

Sony India Pvt Ltd is the category leader in video games hardware in India, where it is present with its flagship products PlayStation 2 and PlayStation 3. The company also launched its PS4 in January 2014 in India. The company is enhancing its distribution in hypermarkets, electronics and appliance ...

Nov, 2014 2 pages
Mattel Toys Srl in Toys and Games (Italy) US$ 150.00

Mattel aims at increasing its leadership in traditional toys and games, and will continue to invest in research and development to go on growing thanks to innovation, ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Nov, 2014 4 pages
Mattel Toys (India) Pvt Ltd in Toys and Games (India) US$ 150.00

Mattel Toys (India) Pvt Ltd continues to lead traditional toys and games in India and has plans to aggressively expand its operations in ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Nov, 2014 3 pages
LEGO SpA in Toys and Games (Italy) US$ 150.00

LEGO’s strategy will continue to be focused on its main construction toys products, which represents the core business of the company. It will continue ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Nov, 2014 2 pages
Detskiy Mir-Tsentr OAO in Toys and Games (Russia) US$ 150.00

Detskiy Mir is planning to increase its value share of children’s goods to be 20-25% by 2018, compared to 10% in 2013. Up to 50 new stores might be opened. The company is planning ... data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Nov, 2014 4 pages
Toys and Games: Global Trends, Developments and Prospects US$ 2,000.00

... the realities of finding growth further afield. Euromonitor International's Toys and Games: Global Trends, Developments and Prospects global briefing offers a comprehensive ... . Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving ...

Oct, 2014 51 pages
Tai Sing Corp Pte Ltd in Toys and Games (Singapore) US$ 150.00

Being in a competitive environment, Tai Sing aims to become one of the leading traditional toys and games companies in Singapore. The company will be expanding its product portfolio, offering consumers a wide range of choices in terms of price and traditional ...

Oct, 2014 2 pages
Sony Indonesia PT in Toys and Games (Indonesia) US$ 150.00

Sony Indonesia PT will continue to lead the video games hardware and software categories by continuously building brand awareness and loyalty through ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Oct, 2014 2 pages
Play Imaginative Pte Ltd in Toys and Games (Singapore) US$ 150.00

... a specialty toys retailer, the company will continue to manufacture better figurine collectibles to cater to the growing demands from collectors in Singapore as well as other countries. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by ...

Oct, 2014 3 pages
Megcorp & Co Pte Ltd in Toys and Games (Singapore) US$ 150.00

Megcorp aims to expand its portfolio to cater to a wider group of consumers. With the fast-changing preferences of consumers in Singapore, the company has to continuously increase its product and brand portfolio, which include action figures and accessories, dolls ...

Oct, 2014 2 pages
Maxsoft Pte Ltd in Toys and Games (Singapore) US$ 150.00

Maxsoft Pte Ltd aims to gain a strong position in hand-held video game consoles and video game hardware accessories in Singapore. The ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Oct, 2014 2 pages
Mattel Indonesia PT in Toys and Games (Indonesia) US$ 150.00

... into the forecast period, Mattel Indonesia PT is expected to retain its leading position in Indonesian toys and games. Indeed, Mattel will attempt to strengthen its ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Oct, 2014 3 pages
Hasbro Inc in Toys and Games (Indonesia) US$ 150.00

Going into the forecast period, Hasbro Inc is expected to maintain its aggressive strategy to gain share from the market leader Mattel. ... positioning through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and ...

Oct, 2014 2 pages
Comics Connection Pte Ltd in Toys and Games (Singapore) US$ 150.00

... for its customers as well as offering a wide range of toys and games of varying price ranges to cater to the different preferences of customers in Singapore. Comics Connection will continue to expand its presence among consumers in Singapore by implementing expansion plans in terms of the number of outlets ...

Oct, 2014 2 pages
Sony Brasil Ltda in Toys and Games (Brazil) US$ 150.00

... purchases of this new console are still limited, so Sony will start to plan on moving its production to Brazil. The investments until 2014 from Sony ... through this collection of snapshot company profiles. Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic ...

Oct, 2014 3 pages
Mattel do Brasil Ltda in Toys and Games (Brazil) US$ 150.00

Mattel will continue to focus on its leading categories of traditional toys, especially dolls and action figures such as the Barbie line focused on ... launching of the Ever After High brand in the dolls category in Brazil is expected to be... Euromonitor International Local Company Profiles are a concise set of ...

Oct, 2014 3 pages
M Cassab Comércio e Indústria Ltda in Toys and Games (Brazil) US$ 150.00

The M Cassab group is looking for opportunities to develop new business fronts and is open for acquisitions in several business areas, such as animal health and chemical products. The company is also focusing on Lego in Brazil (for which it has an exclusive licensing and distribution contract in ...

Oct, 2014 2 pages
Hasbro do Brasil Ltda in Toys and Games (Brazil) US$ 150.00

... and new technologies, especially in Brazil, a strategy that so far has proved to be positive and is intended to be continued by the company. Besides, Hasbro has also a plan to reduce its costs in Brazil until 2015 through the improvement of the category management. Euromonitor ...

Oct, 2014 3 pages
Sony Eurasia Pazarlama AS in Toys and Games (Turkey) US$ 150.00

... launch of PlayStation 4 and the withdrawal of Nintendo from the market are expected to help Sony Eurasia to realize its targets, especially in the early years of the forecast period. Euromonitor International Local Company Profiles are a concise set of briefings detailing the ...

Sep, 2014 2 pages
Pilsan Plastik Oyuncak Sanayi AS in Toys and Games (Turkey) US$ 150.00

The company plans to expand its market share by introducing affordable but high quality products, positioning itself above cheap imports while maintaining a price advantage over foreign competitors in the product categories it serves. Euromonitor International Local Company Profiles are a concise set of ...

Sep, 2014 2 pages
Nordisk Film AB in Toys and Games (Sweden) US$ 150.00

... are expected in terms of strategic direction. Given the current competitive situation, Nordisk is projected to maintain its leading position in video games over the ... distribution data. Why buy this report? Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors ...

Sep, 2014 3 pages
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