Advertising Market Research Reports & Industry Analysis

The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.

The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.

The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.

Found 638 publications
Trends in Behavioral and Contextual-Based Advertising 1Q 2011 US$ 3,200.00

This report provides a guide to the online behavioral targeting and contextual-based advertising markets. The study addresses consumer acceptance and privacy concerns related to audience-based and interest-based advertising strategies. The report presents the opportunities and challenges of ...

Jan, 2011 46 pages
The Evolution of Advanced TV Advertising Strategies 2Q 2014 US$ 3,200.00

This report provides a contextual review of the evolution of advanced TV advertising strategies and examines their transformation as a result of rising Internet-connected device penetration and consumer demand for multiscreen video viewing. The report assesses the up-and-coming market trends reshaping how ...

Jan, 2014 59 pages
In-game Advertising: Market Updates 4Q 2011 US$ 3,200.00

... The study profiles key market competitors while examining the ad buying and selling process. The study highlights market conditions and offers recommendations for industry investors. Finally, the study presents U.S. in-game advertising revenue forecasts from 2011 to 2015. “ ...

Jan, 2011 60 pages
In-app Advertising on Connected Devices 4Q 2013 US$ 3,200.00

In-app Advertising on Connected Devices tracks the explosive growth of ad-supported app use in the U.S. on the primary app-enabled devices—smartphones, tablets, and smart TVs. The report examines in-app advertising strategies employed by industry stakeholders, ...

Jan, 2013 55 pages
Harnessing the Power of Big Data: New Media and Advertising 4Q 2013 US$ 3,200.00

This report examines the state of personalized advertising, analyzing the technologies and companies that are mining vast amounts of consumer data to recommend and enhance relevant advertising across various platforms. It identifies and profiles key players and predicts sectors of early growth. "When ...

Jan, 2013 50 pages
Advertising Trends and Converged Media 2Q 2013 US$ 3,200.00

Advertising Trends & Converged Media assesses growth patterns for connected device and multiplatform media use and the monetization strategies for the U.S. advanced TV, online video, and mobile app media markets. The report includes market conditions, implications, strategic outcomes, and ...

Jan, 2013 50 pages
Advertising Strategies on Connected TVs 3Q 2011 US$ 3,200.00

... an early assessment of the U.S. connected TV advertising market. The report evaluates the main connected TV advertising business segments, assesses connected TV device usage, reviews connected TV advertising strategies, and examines the revenue potential for the emerging ad medium. The study concludes with a ...

Jan, 2011 66 pages
Advanced Advertising Outlook 2Q 2011 US$ 3,200.00

... and consumer behavior while updating Parks Associates previously published advertising revenue projections. The report focuses on the advanced television, online video, and mobile advertising markets, including analysis of industry developments and updated U.S. advertising revenue forecasts from 2010 – 2015. ...

Jan, 2011 54 pages
Global Outdoor Advertising Market 2014-2018 US$ 2,500.00

... they are out of their home in public places, in transit, or in commercial location. It is a mass-market medium used for broad messages, branding, and support campaigns. ... and the growth prospects of the Global Outdoor Advertising market for the period 2014-2018. To calculate the market size, the report takes ...

Oct, 2014 91 pages
Global TV Advertising Market 2014-2018 US$ 2,500.00

... is total agent commission, production cost, and discounts. TechNavio's report, the Global TV Advertising Market 2014-2018, has been prepared based on an in-depth ... The report also includes a discussion of the key vendors operating in this market. Key Regions APAC EMEA Latin America North America KEY ...

Oct, 2014 79 pages
Opportunity in the Indian Advertising Market - 2014 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast US$ 5,000.00

This report provides an insight into the Opportunity in the Indian Advertising current market scenario, structure and practices. In depth market scenario includes: Current market size estimates Market size by players – Top Companies Market size by product categories - Online Advertising, Offline ...

Oct, 2014 45 pages
Understanding Social Media Consumer Trend in China and its Impact on the CPG Industry, H1 2014 US$ 3,900.00

... and opinion on consumer trends in the context of social media in the US. Below is an overview of the scope of this report: Market Focus: China Industry ... Data & Analysis: This report provides extensive analysis of industry and consumer trends, including best practices for implementing social media strategy ...

Sep, 2014 99 pages
Databook Q2 2014: Digital Advertising Spend in Russia US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: Russia Market Focus: Online Marketing Industry Focus: All Industry Verticals ... report provides an extensive data and trend analysis of the online advertising spend in Russia. This report provides: Data covering future of online ...

Sep, 2014 140 pages
Databook Q2 2014: Digital Advertising Spend in Brazil US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: Brazil Market Focus: Online Marketing Industry Focus: All Industry Verticals ... report provides an extensive data and trend analysis of the online advertising spend in Brazil. This report provides: Data covering future of online ...

Sep, 2014 138 pages
Databook Q2 2014: Digital Advertising Spend in China US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: China Market Focus: Online Marketing Industry Focus: All Industry Verticals ... This report provides an extensive data and trend analysis of the online advertising spend in China. This report provides: Data covering future of online ...

Sep, 2014 142 pages
Databook Q2 2014: Digital Advertising Spend in India US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: India Market Focus: Online Marketing Industry Focus: All Industry Verticals ... This report provides an extensive data and trend analysis of the online advertising spend in India. This report provides: Data covering future of online ...

Sep, 2014 138 pages
Databook Q2 2014: Digital Advertising Spend in Australia US$ 1,100.00

... Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in Australia. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...

Sep, 2014 138 pages
Databook Q2 2014: Digital Advertising Spend in Spain US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: Spain Market Focus: Online Marketing Industry Focus: All Industry Verticals ... This report provides an extensive data and trend analysis of the online advertising spend in Spain. This report provides: Data covering future of online ...

Sep, 2014 136 pages
Databook Q2 2014: Digital Advertising Spend in Italy US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: Italy Market Focus: Online Marketing Industry Focus: All Industry Verticals ... This report provides an extensive data and trend analysis of the online advertising spend in Italy. This report provides: Data covering future of online ...

Sep, 2014 138 pages
Databook Q2 2014: Digital Advertising Spend in France US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: France Market Focus: Online Marketing Industry Focus: All Industry Verticals ... report provides an extensive data and trend analysis of the online advertising spend in France. This report provides: Data covering future of online ...

Sep, 2014 140 pages
Databook Q2 2014: Digital Advertising Spend in Germany US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: Germany Market Focus: Online Marketing Industry Focus: All Industry Verticals ... report provides an extensive data and trend analysis of the online advertising spend in Germany. This report provides: Data covering future of online ...

Sep, 2014 139 pages
Databook Q2 2014: Digital Advertising Spend in the UK US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Online Marketing Industry Focus: All Industry ... This report provides an extensive data and trend analysis of the online advertising spend in the UK. This report provides: Data covering future of online ...

Sep, 2014 139 pages
Databook Q2 2014: Digital Advertising Spend in Canada US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: Canada Market Focus: Online Marketing Industry Focus: All Industry Verticals ... report provides an extensive data and trend analysis of the online advertising spend in Canada. This report provides: Data covering future of online ...

Sep, 2014 140 pages
Databook Q2 2014: Digital Advertising Spend in the US US$ 1,100.00

... as such. Below is an overview covering scope of this report: Country Focus: United States Market Focus: Online Marketing Industry Focus: All Industry ... This report provides an extensive data and trend analysis of the online advertising spend in the US. This report provides: Data covering future of online ...

Sep, 2014 144 pages
Databook Q2 2014: Social Media Advertising Spend in Russia US$ 1,400.00

... . Below is an overview covering scope of this report: Country Focus: Russia Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the ...

Sep, 2014 141 pages
Databook Q2 2014: Social Media Advertising Spend in Brazil US$ 1,400.00

... . Below is an overview covering scope of this report: Country Focus: Brazil Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the ...

Sep, 2014 141 pages
Databook Q2 2014: Social Media Advertising Spend in China US$ 1,400.00

... Below is an overview covering scope of this report: Country Focus: China Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the next ...

Sep, 2014 137 pages
Databook Q2 2014: Social Media Advertising Spend in India US$ 1,400.00

... Below is an overview covering scope of this report: Country Focus: India Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the next ...

Sep, 2014 139 pages
Databook Q2 2014: Social Media Advertising Spend in Australia US$ 1,400.00

... Below is an overview covering scope of this report: Country Focus: Australia Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the ...

Sep, 2014 136 pages
Databook Q2 2014: Social Media Advertising Spend in Spain US$ 1,400.00

... Below is an overview covering scope of this report: Country Focus: Spain Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the next ...

Sep, 2014 136 pages
Databook Q2 2014: Social Media Advertising Spend in Italy US$ 1,400.00

... Below is an overview covering scope of this report: Country Focus: Italy Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the next ...

Sep, 2014 138 pages
Databook Q2 2014: Social Media Advertising Spend in France US$ 1,400.00

... . Below is an overview covering scope of this report: Country Focus: France Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the ...

Sep, 2014 138 pages
Databook Q2 2014: Social Media Advertising Spend in Germany US$ 1,400.00

... . Below is an overview covering scope of this report: Country Focus: Germany Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the ...

Sep, 2014 138 pages
Databook Q2 2014: Social Media Advertising Spend in the UK US$ 1,400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: All Industry Verticals ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the ...

Sep, 2014 139 pages
Databook Q2 2014: Social Media Advertising Spend in Canada US$ 1,400.00

... . Below is an overview covering scope of this report: Country Focus: Canada Market Focus: Social Media Marketing Industry Focus: All Industry Verticals Data & ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the ...

Sep, 2014 140 pages
Databook Q2 2014: Social Media Advertising Spend in the US US$ 1,400.00

... . Below is an overview covering scope of this report: Country Focus: United States Market Focus: Social Media Marketing Industry Focus: All Industry Verticals ... spend for a period of 10 years, from 2009 to 2018. Social media marketing budget allocation for 2014 and how it is expected to change over the ...

Sep, 2014 142 pages
India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth US$ 850.00

... basis of revenue and along with effects on the macroeconomic factors. OOH advertising in India has been one of the fastest growing segments in the ... . Profiles of Major Players Operating in OOH Advertising Market in India. Future Outlook and Projections of the India OOH Advertising Industry on the basis of ...

Jul, 2014 91 pages
Outdoor and Billboard Advertising Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541850 US$ 1,995.00

... that will save countless hours of research. Key Findings: Outdoor and Billboard Advertising Industry (U.S.) to reach $14.1 billion by 2021. New Study offers ... , Balance Sheets and Cash Flow Statements Companies Profiled: Clear Channel Outdoor Holdings Inc CBS Outdoor Americas Inc Lamar Advertising ...

Aug, 2014 42 pages
Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541800 US$ 1,995.00

... Marketing Services Industry (U.S.) to reach $179.7 billion by 2021. New Study offers Complete Benchmarking and Metrics of the U.S. Advertising, Public Relations and Marketing Services Industry, including Average EBITDA, Operating Ratios and Sales per Employee. CORE BENEFITS TO CUSTOMER: 1) Comprehensive ...

Aug, 2014 63 pages
Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541810 US$ 1,995.00

... metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. KEY FINDINGS: Advertising Agencies and Marketing Services Industry (U.S.) to reach $70.9 billion by 2021. New Study offers Complete Benchmarking and Metrics of the U.S. Advertising Agencies and ...

Aug, 2014 61 pages
Databook Q1 2014: UK Social Media Advertising Spend in Telecoms Industry US$ 400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Telecom Data & Analysis: ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Technology / Computing Products Industry US$ 400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Technology & ICT Services Data ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Retail Industry US$ 400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Retail Data & Analysis: ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Real Estate Industry US$ 400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Real Estate Data & ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend analysis ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Public Sector Industry US$ 400.00

... Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Public Sector Data & ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend analysis ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Pharmaceutical & Healthcare Industry US$ 400.00

... Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Pharmaceutical & Healthcare Data ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Media Industry US$ 400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Media Data & Analysis: This ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Leisure Travel & Tourism Industry US$ 400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Leisure Travel & Tourism Data ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Health & Beauty Industry US$ 400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Health & Beauty Data & ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend ...

Jun, 2014 40 pages
Databook Q1 2014: UK Social Media Advertising Spend in Food & Beverage Industry US$ 400.00

... . Below is an overview covering scope of this report: Country Focus: United Kingdom Market Focus: Social Media Marketing Industry Focus: Food & Beverage Data & ... Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. Detailed data centric trend ...

Jun, 2014 40 pages
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