Advertising Market Research Reports
The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
... and personalization, mobile couponing, and mobile advertising. We define each here to create a reference regarding the relationship of each to 'mobile marketing'. Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing ...
Apr, 2013 52 pages... to high threat of substitutes and moderate buyers’ power. Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis of the industry and presents its findings in “Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis.” Search ...
Jan, 2013... presents its findings in “Global Advertising Industry Analysis 2012-2017: Trend, Profit, and Forecast Analysis.” The advertising industry is expected to witness ... five years due to improved economic conditions. Newspaper and magazine advertising segments are expected to benefit from double-digit annual growth ...
Sep, 2012Global mobile advertising networks, ad serving platforms, auctions, exchanges, mediation environments and RTBs are primed to clear $5 billion in 2012 media spend, ... . Media spend is reckoned after agency fees. Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend ...
May, 2012... inventory and spend report by AccuStream Research. The report, In-Stream and Digital Video Advertising: 2012 - 2015 presents a systematic, data-driven study of ... market sector by format and platform. The ecosystem's twin pillars, in-stream and in-page formats, own a combined 86.7% share of the sold market. ...
Nov, 2012... market has also been witnessing the increasing adoption of location-based advertising by certain notable global brands. However, the increasing concern about ... a challenge to the growth of this market. TechNavio's report, the Global Location-based Search and Advertising Market 2012-2016, has been prepared ...
Jan, 2013 44 pages... , and the EMEA and APAC regions; it also covers the Global Digital Media Advertisement market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this space are Google Inc., Yahoo Inc., ...
Jan, 2013 42 pagesThe 2013 U.S. Public Relations Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2013 current and 2014 forecast estimates on the cost of materials, capital expenditures, ...
Dec, 2012 115 pagesThe 2013 U.S. Direct Mail Advertising Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics ... , inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used ...
Dec, 2012 111 pagesThe 2013 U.S. Advertising Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2013 current and 2014 forecast estimates on the cost of materials, capital expenditures, inventories, ...
Dec, 2012 159 pages... market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, ... the market is set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data coverage: market sizes ...
Nov, 2012 24 pagesThis report is an in-depth financial evaluation of the Nordic Media Agencies. Using the unique Plimsoll method of analysis, each of the largest 59 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
Nov, 2012 164 pagesThis report is an in-depth financial evaluation of the Asia Billboard & Outdoor Advertising. Using the unique Plimsoll method of analysis, each of the largest 900 companies is individually assessed and ranked against each other and compared to industry averages.Using ...
Nov, 2012 1005 pagesThis report is an in-depth financial evaluation of the Global Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
Nov, 2012 605 pagesThis report is an in-depth financial evaluation of the European Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...
Nov, 2012 605 pagesThis report is an in-depth financial evaluation of the Germany Advertising agencies. Using the unique Plimsoll method of analysis, each of the largest 336 companies is individually assessed and ranked against each other and compared to industry averages.Using ...
Nov, 2012 441 pagesThis report is an in-depth financial evaluation of the Nordic Advertising Agencies. Using the unique Plimsoll method of analysis, each of the largest 244 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...
Nov, 2012 349 pagesThis report is an in-depth financial evaluation of the Nordic PR Agencies. Using the unique Plimsoll method of analysis, each of the largest 199 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
Nov, 2012 304 pagesThis report is an in-depth financial evaluation of the Thailand Thai Advertising Agencies. Using the unique Plimsoll method of analysis, each of the largest 100 companies is individually assessed and ranked against each other and compared to industry averages.Using ...
Nov, 2012 205 pages... been calculated using constant 2011 annual average exchange rates. The global advertising industry had total revenues of $94,003.4 million in 2011, representing a ... market in 2016? What factors are affecting the strength of competition in the Global advertising market? How has the market performed over the ...
Oct, 2012 32 pages
