Advertising Market Research Reports & Industry Analysis

The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.

The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.

The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.

Found 355 publications
Plunkett's Advertising & Branding Industry Almanac 2014: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies US$ 350.00

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2014 Key Findings: Plunkett Research lists top 400 companies in Advertising & Branding and names top trends ... Buyer may register for free access to search and export data at Plunkett Research Online Link to our 5-minute video overview of this industry ...

Jul, 2014 525 pages
Databook Q1 2014: Social Media Advertising Spend in Russia US$ 900.00

... media advertising spend in the Russia stood at US$0.4 billion by end of 2013, accounting for 15.9% of online advertising. During 2009-2013, social media advertising in the ... This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in Russia US$ 600.00

... spend in the Russia stood at US$2.5 billion by end of 2013, accounting for 22.0% of total advertising. During 2009-2013, online advertising in the country has ... Games Spend By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013 ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in Brazil US$ 900.00

... advertising spend in the Brazil stood at US$0.35 billion by end of 2013, accounting for 11.2% of total online advertising. During 2009-2013, social media advertising in the ... report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in Brazil US$ 600.00

... spend in the Brazil stood at US$3.1 billion by end of 2013, accounting for 13% of total advertising. During 2009-2013, online advertising in the country has ... Games Spend By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013). ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in China US$ 900.00

... media advertising spend in the China stood at US$0.7 billion by end of 2013, accounting for 4.3% of online advertising. During 2009-2013, social media advertising in the ... This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in China US$ 600.00

... spend in the China stood at US$15.2 billion by end of 2013, accounting for 29.1% of total advertising. During 2009-2013, online advertising in the country has ... Games Spend By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013 ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in India US$ 900.00

... Social media advertising spend in the India stood at US$110 million by end of 2013, accounting for 15.2% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 119.0%. This growth is expected to continue in 2014 with brands expected to ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in India US$ 600.00

... spend in the India stood at US$0.7 billion by end of 2013, accounting for 11.1% of total advertising. During 2009-2013, online advertising in the country has ... Games Spend By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013 ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in Australia US$ 900.00

... media advertising spend in the Australia stood at US$1.2 billion by end of 2013, accounting for 30.9% of online advertising. During 2009-2013, social media advertising in the ... report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in Australia US$ 600.00

... advertising spend in the Australia stood at US$4.0 billion by end of 2013, accounting for 26.8% of total advertising. During 2009-2013, online advertising in the country has ... provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas - ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in Spain US$ 900.00

... media advertising spend in the Spain stood at US$0.1 billion by end of 2013, accounting for 11.2% of online advertising. During 2009-2013, social media advertising in the ... This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in Spain US$ 600.00

... spend in the Spain stood at US$1.3 billion by end of 2013, accounting for 20.7% of total advertising. During 2009-2013, online advertising in the country has ... Games Spend By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013 ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in Italy US$ 900.00

... media advertising spend in the Italy stood at US$0.1 billion by end of 2013, accounting for 5.2% of online advertising. During 2009-2013, social media advertising in the ... This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in Italy US$ 600.00

... spend in the Italy stood at US$2.2 billion by end of 2013, accounting for 20.1% of total advertising. During 2009-2013, online advertising in the country has ... Games Spend By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013 ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in France US$ 900.00

... media advertising spend in the France stood at US$0.2 billion by end of 2013, accounting for 5.5% of online advertising. During 2009-2013, social media advertising in the ... This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in France US$ 600.00

... spend in the France stood at US$4.4 billion by end of 2013, accounting for 19.0% of total advertising. During 2009-2013, online advertising in the country has ... Games Spend By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013 ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in Germany US$ 900.00

... media advertising spend in the Germany stood at US$0.8 billion by end of 2013, accounting for 7.6% of online advertising. During 2009-2013, social media advertising in the ... This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in Germany US$ 600.00

... advertising spend in the Germany stood at US$10.7 billion by end of 2013, accounting for 21.7% of total advertising. During 2009-2013, online advertising in the country has ... provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas - ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in the UK US$ 900.00

... an increase of 23.7% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 17.3% to reach US$1.9 billion in 2018, ... This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in the UK US$ 600.00

... advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 11.1%. This growth is expected to continue in 2014 with brands expected to spend ... provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas - ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in Canada US$ 900.00

... media advertising spend in the Canada stood at US$0.3 billion by end of 2013, accounting for 8.0% of online advertising. During 2009-2013, social media advertising in the ... This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in Canada US$ 600.00

... spend in the Canada stood at US$3.9 billion by end of 2013, accounting for 30.0% of total advertising. During 2009-2013, online advertising in the country has ... Games Spend By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013 ...

May, 2014 100 pages
Databook Q1 2014: Social Media Advertising Spend in the US US$ 900.00

... an increase of 26.7% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 19.9% to reach US$16.1 billion in 2018, ... report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine ...

May, 2014 140 pages
Databook Q1 2014: Digital Advertising Spend in the US US$ 600.00

... advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 18.1%. This growth is expected to continue in 2014 with brands expected to spend ... provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas - ...

May, 2014 100 pages
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment US$ 800.00

... industry research publication titled ‘UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment’ presents a comprehensive ... (for both platforms such as Google, Facebook) and leading advertising agencies such as Flip Media, 2Pure, BBDO and others) Future projections ...

Feb, 2014 45 pages
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending US$ 800.00

... 2012, growing from 15.0% in 2007. Segments such as lead generation and e- mail advertising have maintained minimal contributions in the industry. The leading industry ... -2017. KEY TOPICS COVERED IN THE REPORT The market size of the Saudi Arabia online advertising market in terms of value during 2007-2012 ...

Feb, 2014 40 pages
Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector US$ 800.00

The industry research publication titled ‘Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector’ presents ... has a promising foundation and sophistication needed to further expand the market in the coming years. Currently, the large companies in the country ...

Feb, 2014 36 pages
Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising US$ 800.00

The industry research publication titled ‘Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising’ presents a comprehensive analysis ... players such as Google, Facebook and Yahoo while the leading advertising agencies included Starcom, OMD, Universal Media and few others ...

Feb, 2014 36 pages
Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth US$ 1,450.00

... of the population below the age of 25, representing an inherent strength for the online media industry as young population would be the early adopters of technology ... spend in the last years (2007 - 2012) Middle East online advertising market segmentation by country (UAE, Saudi Arabia, Qatar, Egypt, Kuwait, ...

Feb, 2014 152 pages
Context Advertising Trends: Market Research Report US$ 950.00

... on the content currently viewed by the user. The report analyzes and presents an overview of Context Advertising market worldwide. Supported with 4 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report ...

Jan, 2014 8 pages
Digital Advertising: Market Opportunities and Forecast 2013-2018 US$ 1,995.00

... and TV based advertising. Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement ...

Dec, 2013 61 pages
Opportunities in Indian Signage Industry US$ 700.00

... and growing number of MNCs in India are providing a further boost to the signage board industry. According to “Opportunities in Indian Signage Industry”, the ... , the report also provides a snapshot of the problems being faced by the signage board manufacturers. Lastly, key players of the industry have been ...

Sep, 2013 35 pages
Global Online Ad Spending Market 2012-2016 US$ 2,500.00

... , the APAC region, and the MEA region; it also covers the Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this space include AOL Inc., Facebook Inc., ...

Jul, 2013 62 pages
Market Opportunity: Mobile Marketing and Advertising US$ 995.00

... and personalization, mobile couponing, and mobile advertising. We define each here to create a reference regarding the relationship of each to 'mobile marketing'. Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing ...

Apr, 2013 52 pages
Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis, January 2013 US$ 2,499.00

... to high threat of substitutes and moderate buyers’ power. Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis of the industry and presents its findings in “Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis.” Search ...

Jan, 2013 60 pages
Global Advertising Industry Analysis 2012-2017: Trend, Profit, and Forecast Analysis, September 2012 US$ 1,980.00

... firm, has analyzed the global advertising market and presents its findings in “Global Advertising Industry Analysis 2012-2017: Trend, Profit, and ... advent of smartphones, cheaper wireless devices, and the growth local advertising from different media. Governments of developing nations are anticipated to support ...

Sep, 2012 170 pages
Mobile Advertising Networks and Platforms 2012 - 2014: Inventory, Media Spend and Revenue Share US$ 2,895.00

Global mobile advertising networks, ad serving platforms, auctions, exchanges, mediation environments and RTBs are primed to clear $5 billion in 2012 media spend, ... . Media spend is reckoned after agency fees. Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend ...

May, 2012
In-Stream and Digital Video Advertising 2012 - 2015 US$ 2,995.00

... inventory and spend report by AccuStream Research. The report, In-Stream and Digital Video Advertising: 2012 - 2015 presents a systematic, data-driven study of ... market sector by format and platform. The ecosystem's twin pillars, in-stream and in-page formats, own a combined 86.7% share of the sold market. ...

Nov, 2012
Global Location-based Search and Advertising Market 2014-2018 US$ 2,500.00

... Advertising market has also been witnessing the increasing adoption of location-based advertising by big brands. However, the increasing concerns about privacy ... a challenge to the growth of this market. TechNavio's report, the Global Location-based Search and Advertising Market 2014-2018, has been prepared ...

Jan, 2014 70 pages
Global Digital Media Advertisement Market 2012-2016 US$ 2,000.00

... , and the EMEA and APAC regions; it also covers the Global Digital Media Advertisement market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this space are Google Inc., Yahoo Inc., ...

Jan, 2013 42 pages
2014 U.S. Public Relations Agencies Industry-Capital & Expenses Report US$ 149.00

The 2014 U.S. Public Relations Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014 current and 2015 forecast estimates on the cost of materials, capital expenditures, ...

Dec, 2013 115 pages
2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report US$ 149.00

The 2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics ... , inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used ...

Dec, 2013 111 pages
2014 U.S. Advertising Agencies Industry-Capital & Expenses Report US$ 149.00

The 2014 U.S. Advertising Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014 current and 2015 forecast estimates on the cost of materials, capital expenditures, inventories, ...

Dec, 2013 159 pages
Advertising in USA: ISIC 743 US$ 600.00

... market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, ... the market is set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data coverage: market sizes ...

Nov, 2012 24 pages
Top 59 Media Agencies (Nordic) US$ 1,250.00

This report is an in-depth financial evaluation of the Nordic Media Agencies. Using the unique Plimsoll method of analysis, each of the largest 59 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...

Nov, 2012 164 pages
Top 900 Billboard & Outdoor Advertising (Asia) US$ 1,250.00

This report is an in-depth financial evaluation of the Asia Billboard & Outdoor Advertising. Using the unique Plimsoll method of analysis, each of the largest 900 companies is individually assessed and ranked against each other and compared to industry averages.Using ...

Nov, 2012 1005 pages
Top 500 Advertising Agents (Global) US$ 1,500.00

This report is an in-depth financial evaluation of the Global Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...

Nov, 2012 605 pages
Top 500 Advertising Agents (European) US$ 1,250.00

This report is an in-depth financial evaluation of the European Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...

Nov, 2012 605 pages
Top 336 Advertising agencies (Germany) US$ 1,250.00

This report is an in-depth financial evaluation of the Germany Advertising agencies. Using the unique Plimsoll method of analysis, each of the largest 336 companies is individually assessed and ranked against each other and compared to industry averages.Using ...

Nov, 2012 441 pages
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