Google Voice: Ready for Enterprise?
Introduction
Google announced its Google Voice service in 2009 as a "trial service, by invitation only", but it quickly became widely available in the US. Google originally stated that it was a consumer service and not meant to be an enterprise service, but the player now considers it part of its enterprise service portfolio.
Features and benefits
Google's Voice service includes many unified communications features. It is not a complete voice service, as it does not really provide the inbound and outbound capabilities of traditional voice services: it is only available in the US and does not provide complete coverage in many rural markets. But it does provide some new features.
Your key questions answered
Google announced its Google Voice service in 2009 as a "trial service, by invitation only", but it quickly became widely available in the US. Google originally stated that it was a consumer service and not meant to be an enterprise service, but the player now considers it part of its enterprise service portfolio.
Features and benefits
- Learn more about the Google Voice service.
- Understand some of the unique features that Google Voice provides.
Google's Voice service includes many unified communications features. It is not a complete voice service, as it does not really provide the inbound and outbound capabilities of traditional voice services: it is only available in the US and does not provide complete coverage in many rural markets. But it does provide some new features.
Your key questions answered
- Is Google Voice ready for the enteprise market?
- What services or features should telcos consider based on learnings from the Google Voice service?
- What are the interesting aspects of the Google Voice service?
SUMMARY
In a nutshell
Ovum view
Recommendations for players
Google Voice and its impact on enterprise customers
Telcos will need to address the entire enterprise market
Recommendations for enterprise customers
GOOGLE VOICE BACKGROUND
Google Voice began as a trial service in 2009
It is now unified with Google's other enterprise services
HIGHLIGHTS OF GOOGLE VOICE FEATURES
There are many basic voice features, but also some unique options and cloud-based UC functionality
ELEMENTS OF THE SERVICE OFFER THAT NEED TO BE ADDRESSED
Although attractive to the consumer and SME market, there are some key elements missing for the larger enterprise
THE OUTLOOK FOR GOOGLE VOICE
Recent acquisitions and developments can help fill some gaps
Google Voice is manifesting itself across other services and now mobile devices
Google Voice risks – discontinuation and advertising
APPENDIX
Methodology
Further reading
Author
Ovum Consulting
Disclaimer
In a nutshell
Ovum view
Recommendations for players
Google Voice and its impact on enterprise customers
Telcos will need to address the entire enterprise market
Recommendations for enterprise customers
GOOGLE VOICE BACKGROUND
Google Voice began as a trial service in 2009
It is now unified with Google's other enterprise services
HIGHLIGHTS OF GOOGLE VOICE FEATURES
There are many basic voice features, but also some unique options and cloud-based UC functionality
ELEMENTS OF THE SERVICE OFFER THAT NEED TO BE ADDRESSED
Although attractive to the consumer and SME market, there are some key elements missing for the larger enterprise
THE OUTLOOK FOR GOOGLE VOICE
Recent acquisitions and developments can help fill some gaps
Google Voice is manifesting itself across other services and now mobile devices
Google Voice risks – discontinuation and advertising
APPENDIX
Methodology
Further reading
Author
Ovum Consulting
Disclaimer
