Turkcell: Defending Market Leadership
Introduction
Turkcell remains the largest mobile operator in Turkey. However, it is facing a declining market share and shrinking top line. To counter this, it has focused on growing revenues from mobile data services and strengthening its international operations
Features and benefits
Turkcell's mobile market leadership in Turkey is under threat amid growing competition and a saturating mobile market
Your key questions answered
Turkcell remains the largest mobile operator in Turkey. However, it is facing a declining market share and shrinking top line. To counter this, it has focused on growing revenues from mobile data services and strengthening its international operations
Features and benefits
- Analysis of Turkcell's strategy, operations, product and marketing strategy, and financials
- Ovum's view on Turkcell's strategy and execution.
Turkcell's mobile market leadership in Turkey is under threat amid growing competition and a saturating mobile market
Your key questions answered
- What are Turkcell's strategy objectives?
- What are its key product and marketing initiatives?
