Telecommunications Industry in Armenia: Current State, Challenges and Prospects
This research is one of the Ameria’s Sectorial researches covering different economic industries in Armenia. Focus of the current research is Telecommunication industry. The research covers such sub-sectors as mobile services, Internet access services, landline services, cable TV services, and the use of respective appliances and devices (cell phones, laptops, tablets, TV sets, etc.). The report is based on primary and secondary data. Primary data were collected through population survey in Yerevan, with the representative sample of 1061 respondents. Secondary data are based on available statistical information and telecommunication company reports.
Data collected through population sample survey allow estimating indicators characterizing demand –side in Telecommunication industry of Armenia. Particularly, it covers population interests, preferences, main factors affecting use of each type of telecommunication services.
The research findings provide insight into the current state in the industry, the developments over the recent years, analysis of the key market players and forecast of market development trends. Additionally report presents customer profile for each key player.
The study provides essential market information for decision-makers including:
Data collected through population sample survey allow estimating indicators characterizing demand –side in Telecommunication industry of Armenia. Particularly, it covers population interests, preferences, main factors affecting use of each type of telecommunication services.
The research findings provide insight into the current state in the industry, the developments over the recent years, analysis of the key market players and forecast of market development trends. Additionally report presents customer profile for each key player.
The study provides essential market information for decision-makers including:
- Assessment of the Market size of Armenian Telecom industry
- Understand the structure and specifics of the competitive platform of the industry
- Assessing Customer loyalty for main telecom companies
- Understand the main factors affecting consumer choice
- Understand the structure of consumer spendings for telecom services
- Reveal the consumer preferences for telecom services
- Use of devices and accessories in Armenia: product preferences of customers (computers, laptops, mobile phones, TV)
- Assess volumes of telecommunication markets
- Assess market strategies of key competitors
- Develop a successful and sustainable business strategy
- Stay updated on market developments and consumer preferences
INTRODUCTION
GENERAL CONCLUSIONS
PART I. GENERAL DESCRIPTION OF THE TELECOMMUNICATION FIELD OF THE REPUBLIC OF ARMENIA
CHAPTER 1. CRONOLOGY OF THE DEVELOPMENT OF THE TELECOMMUNICATION FIELD OF THE REPUBLIC OF ARMENIA
CHAPTER 2. STRUCTURE AND LEGISLATIVE REGULATION OF THE TELECOMMUNICATION FIELD OF THE REPUBLIC OF ARMENIA
CHAPTER 3. MAIN INDICES OF THE TELECOMMUNICATION FIELD OF THE REPUBLIC OF ARMENIA
CHAPTER 4. INTERNATIONAL COMPLIANCES
PART II. MARKET OF CABLE TV SERVICES
CHAPTER 5. MAIN INDICES OF THE MARKET OF CABLE TV SERVICES
CHAPTER 6. MARKET OF CABLE TV SERVICES OF YEREVAN, CUSTOMERS PREFERENCES
6.1 Structure of the market of the TV services, market and development potential of cable TV services.
6.2 Competitive platform of the market of the cable TV services, loyalty and preferences of the customers
CHAPTER 7. MARKET OF THE CABLE TV SERVICES - INTERNATIONAL COMPLIANCES
PART III. MARKET OF THE MOBILE SERVICES OF THE REPUBLIC OF ARMENIA
CHAPTER 8. DINAMICS AND STRUCTURE OF THE MOBILE SERVICES OF THE RA
8.1 . Main indices of the market of the mobile services
8.2 Size, structure and competitive platform of the retail market of the mobile services
CHAPTER 9. MARKET OF THE MOBILE SERVICES OF YEREVAN
9.1 Description and preferences of the customers of the market of the mobile services of Yerevan
9.2 Market of the mobile internet services of Yerevan
9.3 Competitive platform and development directions of the market of the mobile services , loyalty of customers
CHAPTER 10. MARKET OF THE MOBILE SERVICES –INTERNATIONAL COMPLIANCES
PART IV. MARKET OF THE INTERNET SERVICES OF ARMENIA
CHAPTER 11. STRUCTURE AND DYNAMICS OF THE MARKET OF THE INTERNET SERVICES OF RA
11.1 Main indicates of the market of the internet services
11.2 Size, structure and competitive platform of the retail market of the internet services
CHAPTER 12. STRUCTURE OF THE MARKET OF THE INTERNET SERVICES OF YEREVAN, LOYALTY AND PREFERENCES OF THE CUSTOMERS
CHAPTER 13. MARKET OF THE INTERNET SERVICES-INTERNATIONAL COMPLIANCES
PART V. MARKET OF THE CABLE TELEPHONE NETWORK SERVICES OF ARMENIA
CHAPTER 14. MARKET OF THE CABLE TELEPHONE NETWORK SERVICES OF ARMENIA
14.1 Main indicates of the market of the cable telephone network services, international compliances
14.2 Size, structure and competitive platform of the retail market of the cable telephone network services
CHAPTER 15. MARKET OF THE CABLE TELEPHONE NETWORK SERVICES OF YEREVAN
PART VI. COMPLEMENTARIES
CHAPTER 16. USAGE OF MOBILE PHONES IN THE CITY OF YEREVAN
CHAPTER 17. USAGE OF LAPTOPS OF THE CITY OF YEREVAN
CHAPTER 18. UAGE OF COMPUTERS OF THE CITY OF YEREVAN
CHAPTER 19. USAGE OF TABLET COMPUTERS IN THE CITY OF YEREVAN
CHAPTER 20. USAGE OF TVS AND WI-FI MODEMS IN THE CITY OF YEREVAN
PART VII. DEVELOPMENT PROSPECTS OF THE TELECOMMUNICATION FIELD OF ARMENIA
Annexes
Annex 1. Demographic, economic description of Yerevan, distribution by districts
Annex 2. Social and psychological description of the population of Yerevan
Anenx 3. General description of the usage of the telecommunication services by the population of Yerevan
GENERAL CONCLUSIONS
PART I. GENERAL DESCRIPTION OF THE TELECOMMUNICATION FIELD OF THE REPUBLIC OF ARMENIA
CHAPTER 1. CRONOLOGY OF THE DEVELOPMENT OF THE TELECOMMUNICATION FIELD OF THE REPUBLIC OF ARMENIA
CHAPTER 2. STRUCTURE AND LEGISLATIVE REGULATION OF THE TELECOMMUNICATION FIELD OF THE REPUBLIC OF ARMENIA
CHAPTER 3. MAIN INDICES OF THE TELECOMMUNICATION FIELD OF THE REPUBLIC OF ARMENIA
CHAPTER 4. INTERNATIONAL COMPLIANCES
PART II. MARKET OF CABLE TV SERVICES
CHAPTER 5. MAIN INDICES OF THE MARKET OF CABLE TV SERVICES
CHAPTER 6. MARKET OF CABLE TV SERVICES OF YEREVAN, CUSTOMERS PREFERENCES
6.1 Structure of the market of the TV services, market and development potential of cable TV services.
6.2 Competitive platform of the market of the cable TV services, loyalty and preferences of the customers
CHAPTER 7. MARKET OF THE CABLE TV SERVICES - INTERNATIONAL COMPLIANCES
PART III. MARKET OF THE MOBILE SERVICES OF THE REPUBLIC OF ARMENIA
CHAPTER 8. DINAMICS AND STRUCTURE OF THE MOBILE SERVICES OF THE RA
8.1 . Main indices of the market of the mobile services
8.2 Size, structure and competitive platform of the retail market of the mobile services
CHAPTER 9. MARKET OF THE MOBILE SERVICES OF YEREVAN
9.1 Description and preferences of the customers of the market of the mobile services of Yerevan
9.2 Market of the mobile internet services of Yerevan
9.3 Competitive platform and development directions of the market of the mobile services , loyalty of customers
CHAPTER 10. MARKET OF THE MOBILE SERVICES –INTERNATIONAL COMPLIANCES
PART IV. MARKET OF THE INTERNET SERVICES OF ARMENIA
CHAPTER 11. STRUCTURE AND DYNAMICS OF THE MARKET OF THE INTERNET SERVICES OF RA
11.1 Main indicates of the market of the internet services
11.2 Size, structure and competitive platform of the retail market of the internet services
CHAPTER 12. STRUCTURE OF THE MARKET OF THE INTERNET SERVICES OF YEREVAN, LOYALTY AND PREFERENCES OF THE CUSTOMERS
CHAPTER 13. MARKET OF THE INTERNET SERVICES-INTERNATIONAL COMPLIANCES
PART V. MARKET OF THE CABLE TELEPHONE NETWORK SERVICES OF ARMENIA
CHAPTER 14. MARKET OF THE CABLE TELEPHONE NETWORK SERVICES OF ARMENIA
14.1 Main indicates of the market of the cable telephone network services, international compliances
14.2 Size, structure and competitive platform of the retail market of the cable telephone network services
CHAPTER 15. MARKET OF THE CABLE TELEPHONE NETWORK SERVICES OF YEREVAN
PART VI. COMPLEMENTARIES
CHAPTER 16. USAGE OF MOBILE PHONES IN THE CITY OF YEREVAN
CHAPTER 17. USAGE OF LAPTOPS OF THE CITY OF YEREVAN
CHAPTER 18. UAGE OF COMPUTERS OF THE CITY OF YEREVAN
CHAPTER 19. USAGE OF TABLET COMPUTERS IN THE CITY OF YEREVAN
CHAPTER 20. USAGE OF TVS AND WI-FI MODEMS IN THE CITY OF YEREVAN
PART VII. DEVELOPMENT PROSPECTS OF THE TELECOMMUNICATION FIELD OF ARMENIA
Annexes
Annex 1. Demographic, economic description of Yerevan, distribution by districts
Annex 2. Social and psychological description of the population of Yerevan
Anenx 3. General description of the usage of the telecommunication services by the population of Yerevan
