Demographics Driving Fitness Club Market ..

During the past decade, the need for an active lifestyle and increasing health awareness has resulted in the growth of fitness club industry. Fitness club growth is expected to continue with leading players introducing new club growth plans. A diverse range of membership plans exist at fitness clubs, and most clubs offer discounts at times. Baby boomers and rapidly increasing cases of obesity in children also present a significant opportunity for fitness clubs.

The fitness club market is quite fragmented which presents significant growth opportunities for both established players and new entrants in the industry. A key trend is growing popularity of low-cost clubs that eliminate all non-core elements such as swimming pools and cafe bars. Fitness club have started using digital signs which can display general information or real-time information.

The report analyzes the fitness club market in the United States. It also discusses the European and Asian market. Apart from providing a competitive landscape of the market, the report also profiles the major fitness chains, with a discussion of their key business strategies. It also analyzes the major demographic and market trends prevalent in the fitness club market.

Contents

1. FITNESS CLUBS: AN INTRODUCTION

2. MARKET OVERVIEW

2.1 United States
  Market Size by Value
  Market Size by Volume
  Growth Rate
  Market Outlook
2.2 Asian & European Market
  US & Europe Comparison
  Asia – Market Value Comparison by Country
2.2.1 UK Market
  Market Value
  Health Club Operators Comparison

3. DEMOGRAPHIC TRENDS

3.1 Household Income
3.2 Age Group
3.3 Health Club Members vs. Home Exercisers
3.4 Growing Proportion of Single Households

4. MARKET TRENDS

4.1 Health Clubs – Improvement in Financial Performance
4.2 Popularity of Low-cost Clubs
4.3 Digital Evolution in Health Clubs

5. COMPETITIVE LANDSCAPE

Leading Health Clubs in United States

6. COMPANY PROFILES

6.1 Life Time Fitness
  Overview
  Business Strategies
  Opening New Centers
  Increasing Membership
  Optimizing Membership Dues
6.2 Town Sports
  Overview
  Business Strategies
  Regional Clustering Strategy
  Non-membership Revenues
  Execute New Business Initiatives
6.3 Fitness First
  Overview
  Significant Developments
  Entry in India
  Olympic Deal
  Thailand Investment Plan
6.4 Bally Total Fitness
  Overview
  Significant Developments
  Chapter 11 Plan Distribution to Former Stockholders
  Restructuring Plan
6.5 24 Hour Fitness
  Overview
  Significant Developments
  New Brand Campaign
  Olympic Deal
  New Leadership
6.6 LA Fitness
  Overview
  Significant Developments
  HealthPartners Frequent Fitness Program
  Hires Gratterpalm

LIST OF TABLES

U.S. Fitness Clubs—Key Facts
Growth Potential in US Market
US Health Club Membership by Club Type (2006)
Fitness Market Comparison – Europe and US (2006)
Asia Fitness Market Statistics (2006)
UK Health and Fitness Club Operators Comparison (2006)
UK Health and Fitness Club Market Value (2002-06)
Comparison of Health Club Members vs. Home Exercisers
Various Competitor Segments
Top Health Club Chains in United States – Market Share (2006)
Life Time Fitness - Comparison of Membership Types
Town Sports - Position Measured by Number of Clubs (2006)

LIST OF CHARTS

US Health Club Industry Revenues (2002-06)
US Health Club Industry Membership (2002-06)
Core Health Members (2002-06)
US Health Club Growth (2002-06)
US Health Club Membership by Sector
US Health Club Membership by Annual Household Income
Fitness Club Members by Age
US Household Growth Rate (2000-05)