Peet's Coffee & Tea Inc. Fundamental Company Report Including Financial, SWOT, PESTEL*, Competitors and Industry Analysis

Peet's Coffee & Tea Inc. Fundamental Company Report provides a complete overview of the company’s affairs. All available data is presented in a comprehensive and easily accessed format. The report includes financial and SWOT information, industry analysis, opinions, estimates, plus annual and quarterly forecasts made by stock market experts. The report also enables direct comparison to be made between Peet's Coffee & Tea Inc. and its competitors. This provides our Clients with a clear understanding of Peet's Coffee & Tea Inc. position in the Restaurants and Leisure Industry.

• The report contains detailed information about Peet's Coffee & Tea Inc. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
• Another part of the report is a SWOT-analysis carried out for Peet's Coffee & Tea Inc.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
• The Peet's Coffee & Tea Inc. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
• In the part that describes Peet's Coffee & Tea Inc. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
• Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Peet's Coffee & Tea Inc. business.
• * - The report may be supplemented by PESTEL analysis, an ideal tool that helps to uncover external factors influencing the business.

About Peet's Coffee & Tea Inc.

Peet’s Coffee & Tea, Inc. operates as a coffee roaster and marketer of roasted whole bean coffee and tea in the United States. The company sells coffee through multiple channels of distribution including grocery stores, home delivery, office, restaurant and foodservice accounts and company-owned and operated stores in six states.

Segments

The company operates its business through two segments: Retail and Specialty Sales.

Company Retail Stores

As of January 3, 2010, the company operated 192 retail stores in six states through which it sells whole bean coffee, beverages and pastries, tea, and other related items. Its stores are designed to facilitate the sale of whole bean coffee and to encourage customer trial of its coffee through coffee beverages.

Specialty Sales

Grocery: In addition to sales through retail stores, the company sells its products through a network of grocery stores, including Safeway, Stop & Shop, Ralph’s, Kroger, Publix and Whole Foods Market. To support these sales, the company has developed a DSD sales and distribution system. The company has 55 company-operated DSD route sales representatives and approximately 180 independent distributors to support grocery accounts primarily in the western and eastern U.S. and other selected markets.

Home Delivery

In the home delivery channel, the company provides points of contact to its customers for coffee ordering and coffee knowledge through a Web site and customer service representatives. Its Web site features an Express Buy function for registered customers for speed, special coffee and tea programs and a coffee and tea selector to assist the customer in choosing a product based upon certain characteristics. Peets.com also features a proprietary tool that allows customers to manage the timing and delivery of their recurring orders.

Foodservice and Office

The company has two models for servicing its foodservice accounts and distributing its products: We Proudly Brew (WPB) accounts and licensing accounts. WPB accounts are foodservice accounts where Peet’s supplies the equipment and product to brew and resell the company’s products. Licensing accounts involve the creation of a full Peet’s beverage store within another location, such as an airport, grocery store or college campus.

Coffee Types and Blends

The company’s major blend includes Dickason’s Blend. It sells approximately 25 types of coffee as regular menu items, including approximately 14 blends and 11 single origin coffees, such as Colombia, Guatemala, Sumatra, and Kenya. The company also offers a line of reserve coffees, including JR Reserve Blend and Kona, and has also featured seasonal reserve coffees, such as Jamaica Blue Mountain. On average, the company offers four to six such coffees every year, including Anniversary Blend and Holiday Blend.

Tea, Food and Merchandise

The company offers a line of hand selected whole leaf and bagged tea. It offers a limited line of specialty food items, such as jellies, jams and candies. Its merchandise program consists of items, such as brewing equipment for coffee and tea, paper filters and brewing accessories and branded and non-branded cups, saucers, travel mugs and serveware.

Competition

The company competes with Starbucks Corporation, Coffee Bean & Tea Leaf, Tully’s, Seattle’s Best, Green Mountain Coffee Roasters, Illy Caffe, Millstone (J.M. Smucker), Dunkin’ Donuts, Maxwell House (Kraft), and Folgers (J.M. Smucker).

History

Peet’s Coffee & Tea, Inc. was founded in 1966.