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Heinz México SA de CV in Packaged Food (Mexico)

December 2016 | 3 pages | ID: H894C0479B4EN
Euromonitor International Ltd

US$ 150.00

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The company plans to maintain its focus on the foodservice channel, working on its alliances with large consumer foodservice operators throughout Mexico. In the retail channel, Heinz is well positioned amongst consumers, and the company will continue to leverage the brand to increase its market share. During the forecast period, the player will continue to appeal to women and children through product innovation and advertising.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
  Summary 1 Heinz México SA de CV: Key Facts
  Summary 2 Heinz México SA de CV: Operational Indicators
Competitive Positioning
  Summary 3 Heinz México SA de CV: Competitive Position 2016














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