Vitamins and dietary supplements continued to benefit from strengthening self-medication and health-promotion trends in Hungary in 2011. Although most Hungarians still faced the lingering negative effects of the economic downturn, they were willing to spend on their health. Manufacturers were also active in terms of product development and advertising, which supported positive growth. Thus, retail value sales increased in 2011.
Euromonitor International's Vitamins and Dietary Supplements in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Vitamins and Dietary Supplements in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
VITAMINS AND DIETARY SUPPLEMENTS IN HUNGARY
Euromonitor International
July 2012
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2006-2011
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011
Table 6 Vitamins Brand Shares by Value 2008-2011
Table 7 Dietary Supplements Brand Shares by Value 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Béres Gyógyszergyár Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Béres Gyógyszergyár Zrt: Key Facts
Summary 2 Béres Gyógyszergyár Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Béres Gyógyszergyár Zrt: Competitive Position 2011
Bioextra Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 4 Bioextra Zrt: Key Facts
Summary 5 Bioextra Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Bioextra Zrt: Competitive Position 2011
Egis Gyógyszergyár Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 7 Egis Gyógyszergyár Nyrt: Key Facts
Summary 8 Egis Gyógyszergyár Nyrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Egis Gyógyszergyár Nyrt: Competitive Position 2011
Executive Summary
Moderate Growth With Decreasing Constant Sales
Manufacturers Invest Heavily in Advertising
Multinationals Dominate Consumer Health
Chemists/pharmacies Preserves Its Leading Role in Distribution
Steady Growth Is Predicted Over Forecast Period
Key Trends and Developments
Lengthening Economic Crisis, Deepening Debt Crisis
Pharmacies in Difficult Situation
Moderate Product Development, Massive Advertising
Central European Regulation of Health Claims Determines Innovation Trends in Vitamins and Dietary Supplements
New Age Arrived for Smokers
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 10 OTC Switches 2009-2011
Sources
Summary 11 Research Sources
Euromonitor International
July 2012
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2006-2011
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011
Table 6 Vitamins Brand Shares by Value 2008-2011
Table 7 Dietary Supplements Brand Shares by Value 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Béres Gyógyszergyár Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Béres Gyógyszergyár Zrt: Key Facts
Summary 2 Béres Gyógyszergyár Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Béres Gyógyszergyár Zrt: Competitive Position 2011
Bioextra Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 4 Bioextra Zrt: Key Facts
Summary 5 Bioextra Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Bioextra Zrt: Competitive Position 2011
Egis Gyógyszergyár Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 7 Egis Gyógyszergyár Nyrt: Key Facts
Summary 8 Egis Gyógyszergyár Nyrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Egis Gyógyszergyár Nyrt: Competitive Position 2011
Executive Summary
Moderate Growth With Decreasing Constant Sales
Manufacturers Invest Heavily in Advertising
Multinationals Dominate Consumer Health
Chemists/pharmacies Preserves Its Leading Role in Distribution
Steady Growth Is Predicted Over Forecast Period
Key Trends and Developments
Lengthening Economic Crisis, Deepening Debt Crisis
Pharmacies in Difficult Situation
Moderate Product Development, Massive Advertising
Central European Regulation of Health Claims Determines Innovation Trends in Vitamins and Dietary Supplements
New Age Arrived for Smokers
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 10 OTC Switches 2009-2011
Sources
Summary 11 Research Sources