Vitamins and Dietary Supplements in Hungary

October 2016 | 40 pages | ID: V025775D59EEN
Euromonitor International Ltd

Abstracts

Due to Hungarians’ strengthening health-consciousness, vitamins and dietary supplements experienced increasing demand over the review period. Hungarians now tend to pay greater attention to health prevention in order to avoid serious health problems, which are not only unpleasant, but they can affect family budgets negatively. Although fortified/functional foods and beverages are also present and perform well, most Hungarians still place greater trust in the effectiveness of pills and tablets. S...

Euromonitor International's Vitamins and Dietary Supplements in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
  Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
  Summary 2 Multivitamins: Brand Ranking by Positioning 2016
  Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
  Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
  Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
  Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
  Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
  Table 6 Sales of Tonics by Positioning: % Value 2013-2016
  Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
  Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
  Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
  Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
  Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
  Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
  Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Béres Gyógyszergyár Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
  Summary 3 Béres Gyógyszergyár Zrt: Key Facts
  Summary 4 Béres Gyógyszergyár Zrt: Operational Indicators
Competitive Positioning
  Summary 5 Béres Gyógyszergyár Zrt: Competitive Position 2016
Juvapharma Kft in Consumer Health (hungary)
Strategic Direction
  Summary 6 Juvapharma Kft: Key Facts
  Summary 7 Juvapharma Kft: Operational Indicators
Competitive Positioning
  Summary 8 Juvapharma Kft: Competitive Position 2016
Richter Gedeon Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
  Summary 9 Richter Gedeon Nyrt: Key Facts
Competitive Positioning
  Summary 10 Richter Gedeon Nyrt: Competitive Position 2016
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
  Summary 11 Sanofi-Aventis Zrt: Key Facts
  Summary 12 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
  Summary 13 Sanofi-Aventis Zrt: Competitive Position 2016
Walmark Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
  Summary 14 Walmark Kft: Key Facts
  Summary 15 Walmark Kft: Operational Indicators
Competitive Positioning
  Summary 16 Walmark Kft: Competitive Position 2016
Executive Summary
Slower But Still Significant Growth for Consumer Health
Sports Nutrition Producers Expand in Vitamins and Dietary Supplements
Intensive Advertising Helps Growth
Dm-drogerie Markt Introduces New System of Selling OTC Drugs
Steady Growth Is Predicted for Consumer Health
Key Trends and Developments
Growth of Consumer Health Slows Down, But Remains Significant
Efsa Decisions Render Product Marketing More Difficult
Wide Cooperation Against False Vitamins and Dietary Supplements
Market Indicators
  Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 15 Life Expectancy at Birth 2011-2016
Market Data
  Table 16 Sales of Consumer Health by Category: Value 2011-2016
  Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
  Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
  Summary 17 OTC: Switches 2014-2016
Sources
  Summary 18 Research Sources