Yoghurt and Sour Milk Products in Morocco

August 2024 | 20 pages | ID: Y3DEBE05E2BEN
Euromonitor International Ltd

Abstracts

The market for yoghurt and sour milk products in Morocco is anticipated to experience minimal growth in retail volume terms in 2024, largely due to challenging economic conditions. Despite a significant recovery from the high inflation of the previous year, consumers are continuing to moderate their yoghurt consumption, viewing it as a discretionary item.

Euromonitor International's Yoghurt and Sour Milk Products in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Yoghurt and Sour Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Yoghurt and Sour Milk Products in Morocco
Euromonitor International
August 2024
List Of Contents And Tables
YOGHURT AND SOUR MILK PRODUCTS IN MOROCCO
KEY DATA FINDINGS

2024 DEVELOPMENTS

Manufacturers pursue various strategies in order to sustain demand
Drinking yoghurt sees introduction of healthier variants
Stagnant performance for sour milk drinks
PROSPECTS AND OPPORTUNITIES
Yoghurt still offers much potential for growth
Drinking yoghurt producers will target adult consumers
Packaged sour milk drinks will continue to encounter competition in the form of Lben
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 17 Penetration of Private Label by Category: % Value 2019-2024
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources