Dairy in Portugal
Drinking milk products had a difficult year in 2010. Despite the marketing efforts of the manufacturers, private label products were the most sought after by consumers due to its low price. The vast differentiation in private label products offering the same type of products as branded ones put pressure on the segment and brought down prices, especially for UHT milk.
Euromonitor International's Drinking Milk Products in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Drinking Milk Products in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Dairy in Portugal
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Less Purchasing Power, Worse Performances of Packaged Food in 2010
New Types of Households and Health Concerns Key Drivers of Growth
Position of Private Label Products Reinforced
Discounters and Internet Retailing Gain Share
Modest Value Growth Expected Over Forecast Period
Key Trends and Developments
Inferior Disposable Incomes Unfavourable To Packaged Food
Urban and Smaller Households, Greater Demand for Ready Meals, Chilled and Frozen Processed Food
Growing Ownership of Some Home Appliances Contributes To Performance
Healthy Products, Positive Performances and Good Prospects of Growth
Main Grocery Retailers, An Increasing Determinant Role in Terms of Supply
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Conserveira Do Sul Lda
Strategic Direction
Key Facts
Summary 2 Conserveira do Sul Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Conserveira do Sul Lda: Competitive Position 2009
Dan Cake SA
Strategic Direction
Key Facts
Summary 4 Dan Cake SA: Key Facts
Production
Competitive Positioning
Summary 5 Dan Cake SA: Competitive Position 2009
Gelpeixe - Alimentos Congelados SA
Strategic Direction
Key Facts
Summary 6 Gelpeixe - Alimentos Congelados SA: Key Facts
Company Background
Production
Summary 7 Gelpeixe - Alimentos Congelados SA: Production Statistics 2009
Competitive Positioning
Summary 8 Gelpeixe - Alimentos Congelados SA: Competitive Position 2009
Martins & Costa SA
Strategic Direction
Key Facts
Summary 9 Martins & Costa SA: Key Facts
Company Background
Competitive Positioning
Summary 10 Martins & Costa SA: Competitive Position 2009
Sumol+compal Marcas SA
Strategic Direction
Key Facts
Summary 11 Sumol+Compal Marcas SA: Key Facts
Company Background
Production
Summary 12 Sumol+Compal Marcas SA: Production Statistics 2009
Competitive Positioning
Summary 13 Sumol+Compal Marcas SA: Competitive Position 2009
Valente Marques SA
Strategic Direction
Key Facts
Summary 14 Valente Marques SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Valente Marques SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Cheese by Category: Volume 2005-2010
Table 50 Sales of Cheese by Category: Value 2005-2010
Table 51 Sales of Cheese by Category: % Volume Growth 2005-2010
Table 52 Sales of Cheese by Category: % Value Growth 2005-2010
Table 53 Unprocessed Cheese by Type: % Value Breakdown 2009-2010
Table 54 Cheese Company Shares 2005-2009
Table 55 Cheese Brand Shares 2006-2009
Table 56 Sales of Cheese by Distribution Format: % Analysis 2005-2010
Table 57 Forecast Sales of Cheese by Category: Volume 2010-2015
Table 58 Forecast Sales of Cheese by Category: Value 2010-2015
Table 59 Forecast Sales of Cheese by Category: % Volume Growth 2010-2015
Table 60 Forecast Sales of Cheese by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Drinking Milk Products by Category: Volume 2005-2010
Table 62 Sales of Drinking Milk Products by Category: Value 2005-2010
Table 63 Sales of Drinking Milk Products by Category: % Volume Growth 2005-2010
Table 64 Sales of Drinking Milk Products by Category: % Value Growth 2005-2010
Table 65 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010
Table 66 Milk by Type: % Value Breakdown 2007-2010
Table 67 Drinking Milk Products Company Shares 2005-2009
Table 68 Drinking Milk Products Brand Shares 2006-2009
Table 69 Sales of Drinking Milk Products by Distribution Format: % Analysis 2005-2010
Table 70 Forecast Sales of Drinking Milk Products Products by Category: Volume 2010-2015
Table 71 Forecast Sales of Drinking Milk Products Products by Category: Value 2010-2015
Table 72 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2010-2015
Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of Yoghurt by Category: Volume 2005-2010
Table 75 Sales of Yoghurt by Category: Value 2005-2010
Table 76 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 77 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 78 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 79 Leading Flavours for Flavoured Spoonable Yoghurt 2005-2010
Table 80 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
Table 81 Yoghurt Company Shares 2005-2009
Table 82 Yoghurt Brand Shares 2006-2009
Table 83 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 84 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 85 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 86 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Other Dairy Products by Category: Volume 2005-2010
Table 88 Sales of Other Dairy Products by Category: Value 2005-2010
Table 89 Sales of Other Dairy Products by Category: % Volume Growth 2005-2010
Table 90 Sales of Other Dairy Products by Category: % Value Growth 2005-2010
Table 91 Cream by Type: % Value Breakdown 2005-2010
Table 92 Sales of Other Dairy Products by Distribution Format: % Analysis 2005-2010
Table 93 Forecast Sales of Other Dairy Products by Category: Volume 2010-2015
Table 94 Forecast Sales of Other Dairy Products by Category: Value 2010-2015
Table 95 Forecast Sales of Other Dairy Products by Category: % Volume Growth 2010-2015
Table 96 Forecast Sales of Other Dairy Products by Category: % Value Growth 2010-2015
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Less Purchasing Power, Worse Performances of Packaged Food in 2010
New Types of Households and Health Concerns Key Drivers of Growth
Position of Private Label Products Reinforced
Discounters and Internet Retailing Gain Share
Modest Value Growth Expected Over Forecast Period
Key Trends and Developments
Inferior Disposable Incomes Unfavourable To Packaged Food
Urban and Smaller Households, Greater Demand for Ready Meals, Chilled and Frozen Processed Food
Growing Ownership of Some Home Appliances Contributes To Performance
Healthy Products, Positive Performances and Good Prospects of Growth
Main Grocery Retailers, An Increasing Determinant Role in Terms of Supply
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 23 Company Shares of Impulse and Indulgence Products 2005-2009
Table 24 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 30 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 33 Company Shares of Nutrition/Staples 2005-2009
Table 34 Brand Shares of Nutrition/Staples 2006-2009
Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Meal Solutions by Category: Volume 2005-2010
Table 40 Sales of Meal Solutions by Category: Value 2005-2010
Table 41 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 42 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 43 Company Shares of Meal Solutions 2005-2009
Table 44 Brand Shares of Meal Solutions 2006-2009
Table 45 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 46 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 47 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Conserveira Do Sul Lda
Strategic Direction
Key Facts
Summary 2 Conserveira do Sul Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Conserveira do Sul Lda: Competitive Position 2009
Dan Cake SA
Strategic Direction
Key Facts
Summary 4 Dan Cake SA: Key Facts
Production
Competitive Positioning
Summary 5 Dan Cake SA: Competitive Position 2009
Gelpeixe - Alimentos Congelados SA
Strategic Direction
Key Facts
Summary 6 Gelpeixe - Alimentos Congelados SA: Key Facts
Company Background
Production
Summary 7 Gelpeixe - Alimentos Congelados SA: Production Statistics 2009
Competitive Positioning
Summary 8 Gelpeixe - Alimentos Congelados SA: Competitive Position 2009
Martins & Costa SA
Strategic Direction
Key Facts
Summary 9 Martins & Costa SA: Key Facts
Company Background
Competitive Positioning
Summary 10 Martins & Costa SA: Competitive Position 2009
Sumol+compal Marcas SA
Strategic Direction
Key Facts
Summary 11 Sumol+Compal Marcas SA: Key Facts
Company Background
Production
Summary 12 Sumol+Compal Marcas SA: Production Statistics 2009
Competitive Positioning
Summary 13 Sumol+Compal Marcas SA: Competitive Position 2009
Valente Marques SA
Strategic Direction
Key Facts
Summary 14 Valente Marques SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Valente Marques SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Cheese by Category: Volume 2005-2010
Table 50 Sales of Cheese by Category: Value 2005-2010
Table 51 Sales of Cheese by Category: % Volume Growth 2005-2010
Table 52 Sales of Cheese by Category: % Value Growth 2005-2010
Table 53 Unprocessed Cheese by Type: % Value Breakdown 2009-2010
Table 54 Cheese Company Shares 2005-2009
Table 55 Cheese Brand Shares 2006-2009
Table 56 Sales of Cheese by Distribution Format: % Analysis 2005-2010
Table 57 Forecast Sales of Cheese by Category: Volume 2010-2015
Table 58 Forecast Sales of Cheese by Category: Value 2010-2015
Table 59 Forecast Sales of Cheese by Category: % Volume Growth 2010-2015
Table 60 Forecast Sales of Cheese by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Drinking Milk Products by Category: Volume 2005-2010
Table 62 Sales of Drinking Milk Products by Category: Value 2005-2010
Table 63 Sales of Drinking Milk Products by Category: % Volume Growth 2005-2010
Table 64 Sales of Drinking Milk Products by Category: % Value Growth 2005-2010
Table 65 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010
Table 66 Milk by Type: % Value Breakdown 2007-2010
Table 67 Drinking Milk Products Company Shares 2005-2009
Table 68 Drinking Milk Products Brand Shares 2006-2009
Table 69 Sales of Drinking Milk Products by Distribution Format: % Analysis 2005-2010
Table 70 Forecast Sales of Drinking Milk Products Products by Category: Volume 2010-2015
Table 71 Forecast Sales of Drinking Milk Products Products by Category: Value 2010-2015
Table 72 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2010-2015
Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of Yoghurt by Category: Volume 2005-2010
Table 75 Sales of Yoghurt by Category: Value 2005-2010
Table 76 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 77 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 78 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 79 Leading Flavours for Flavoured Spoonable Yoghurt 2005-2010
Table 80 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
Table 81 Yoghurt Company Shares 2005-2009
Table 82 Yoghurt Brand Shares 2006-2009
Table 83 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 84 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 85 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 86 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Sales of Other Dairy Products by Category: Volume 2005-2010
Table 88 Sales of Other Dairy Products by Category: Value 2005-2010
Table 89 Sales of Other Dairy Products by Category: % Volume Growth 2005-2010
Table 90 Sales of Other Dairy Products by Category: % Value Growth 2005-2010
Table 91 Cream by Type: % Value Breakdown 2005-2010
Table 92 Sales of Other Dairy Products by Distribution Format: % Analysis 2005-2010
Table 93 Forecast Sales of Other Dairy Products by Category: Volume 2010-2015
Table 94 Forecast Sales of Other Dairy Products by Category: Value 2010-2015
Table 95 Forecast Sales of Other Dairy Products by Category: % Volume Growth 2010-2015
Table 96 Forecast Sales of Other Dairy Products by Category: % Value Growth 2010-2015