Video Games in the USA

Rather than purchasing new video games consoles many Americans were content to wait for the next generation of consoles, as the current ones have been on the market since 2005/2006. The 2010 launches of accessories Sony Move and, to a greater degree, Microsoft Kinect, provided some bright spots in an otherwise lacklustre hardware market. Sales of hardware accessories grew by 14% to reach US$2.7 billion in 2010. Both of these hardware accessories are motion-detecting units that allow users to...

Euromonitor International's Video Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Video Games in the US
Euromonitor International
July 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2005-2010
Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
Table 4 Video Games Company Shares by Value 2008-2010
Table 5 Video Games Brand Shares by Value 2008-2010
Table 6 Video Games Hardware Company Shares by Value 2008-2010
Table 7 Video Games Hardware Brand Shares by Value 2008-2010
Table 8 Video Games Software Company Shares by Value 2008-2010
Table 9 Video Games Software Brand Shares by Value 2008-2010
Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Activision Blizzard Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 1 Activision Blizzard Inc: Key Facts
Summary 2 Activision Blizzard Inc: Operational Indicators1
Company Background
Production
Competitive Positioning
Summary 3 Activision Blizzard Inc: Competitive Position 2010
Nintendo of America Inc in Toys and Games (usa)
Strategic Direction
Key Facts
Summary 4 Nintendo of America Inc: Key Facts
Summary 5 Nintendo of America Inc: Operational Indicators1
Company Background
Production
Competitive Positioning
Summary 6 Nintendo of America Inc: Competitive Position 2010
Executive Summary
Traditional Toys and Games Recover Alongside US Economy
Consumers Anxiously Await Next Generation of Video Game Consoles
Nintendo the Overall Leader of US Video Game Sales
Traditional Stores Benefit As Hypermarkets Focus on Groceries
Cautiously Optimistic View of US Toys and Games Environment
Key Trends and Developments
Licensing Remains Integral Part of US Toys and Games Market
Manufacturers and Retailers Aim To Please Tweens
Boundaries Blur Between Toys, Video Games and Phone Applications
Slow Economic Recovery Leads To New Toy Strategies
Consumers Await Next Generation of Video Game Consoles
Market Data
Table 15 Sales of Toys and Games by Category: Value 2005-2010
Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 17 Toys and Games Company Shares by Value 2008-2010
Table 18 Toys and Games Brand Shares by Value 2008-2010
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 7 Research Sources Skip to top