Food Bars in the U.S.: Cereal/Granola Bar and Energy/Nutrition Bar Trends

Date: March 30, 2012
Pages: 208
Price:
US$ 3,500.00
License [?]:
Publisher: Packaged Facts
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F5B9AF5D06BEN
Leaflet:

Download PDF Leaflet

Food Bars in the U.S.: Cereal/Granola Bar and Energy/Nutrition Bar Trends
This Packaged Facts report examines the $5.7 billion U.S. retail market for food bars, classified into two categories: cereal/granola bars and energy/nutrition bars.

Food bars have been making noise in the marketplace recently, posting double-digit growth rates for successful product types. Reasons for this surge include a wave of new product launches, increased sophistication in marketing bars to different consumer sets, and continued innovation in delivery formats. Eating trends such as the blurring of meals and snacks and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market.

This report is based on information gathered from primary, secondary, and syndicated sources. Primary research involved consultation with industry sources and a Packaged Facts online consumer survey conducted in February-March 2012. Secondary research involved the evaluation and comparison of data and information found in financial, trade, and government sources, as well as company media. Analysis also draws on mass-market sales-tracking data from SymphonyIRI and national consumer survey data from Experian Simmons.
CHAPTER 1: EXECUTIVE SUMMARY

  Scope and Methodology
Food Bar Market Overview
  Cereal Bars
  Granola Bars
  Energy/Nutrition Bars
  A Boom in Food Bars
  Food Bar Market Approaches $5.7 Billion in 2011
    Table 1-1: U.S. Retail Sales of Cereal/Granola Bars and Energy/Nutrition Bars, 2007-2011 (in millions of dollars)
  Market Projected to Near $8.3 Billion in 2016
    Table 1-2: Projected U.S. Retail Sales of Cereal/Granola Bars and Energy/Nutrition Bars, 2011-2016 (in millions of dollars)
  Long-Term Food Trends Framing Market Growth
The Cereal/Granola Bar Category
  Insights and Opportunities
  The Market for Cereal/Granola Bars
    Different Trajectories for Cereal Bars and Granola Bars
    2012 U.S. Retail Sales Projected at $3.2 Billion
    Table 1-3: U.S. Retail Sales of Cereal Bars and Granola Bars, 2010 vs. 2011 (in millions of dollars)
    Table 1-4: U.S. Retail Sales of Cereal Bars and Granola Bars, 2012 (in millions of dollars)
    Table 1-5: Projected U.S. Retail Sales of Cereal Bars and Granola Bars, 2012-2016 (in millions of dollars)
  Trends and New Products
  Retail Dynamics
  Demographics for Consumers
The Energy/Nutrition Bar Category
  Insights and Opportunities
  The Market
    U.S. Retail Sales of Energy/Nutrition Bars Reach $2.5 Billion
    Table 1-6: U.S. Retail Sales of Energy/nutrition Bars, 2008-2011 (in millions of dollars)
    Double-Digit Growth for Lifestyle/Wellness & Diet Bars in Natural Channel
    Retail Sales Projected to Approach $4.5 Billion in 2016
    Table 1-7: Projected U.S. Retail Sales of Energy/nutrition Bars, 20011-2016 (in millions of dollars)
  Trends and New Products
    Milk Proteins Improve the Palatability of Energy/nutrition Bars
    Gelatin as a Protein Source and Texturizing Agent in Energy/nutrition Bars
    New Functional Ingredients Jazz Up the Market
  Retail Dynamics
    Mass Merchandisers at 30% Category Share
  Demographics of Energy/Diet Bar Consumers

CHAPTER 2: FOOD BAR MARKET OVERVIEW

  Key Points
Varieties of Food Bars
  Cereal Bars
  Granola Bars
  Energy/Nutrition Bars
    High-Carbohydrate Bars (Clif Bar, PowerBar, etc.)
    High-Protein Bars (Myoplex, PowerBar Protein Plus, etc.)
    Ingredients in Protein Bars
    Leading Brands of Protein Bars
    Lower-Calorie Bars (Luna, etc.)
    Meal-Replacement Bars (Balance Bar, PR Bar, etc.)
  Labeling and Quality/Content of Ingredients
  Calorie Content Ranges
  Too Much of a Good Thing
  Advice for Energy Bar Use for People Engaged in Aerobic Sports
Market Size and Growth
  Food Bar Market Approaches $5.7 Billion in 2011
    Table 2-1: U.S. Retail Sales of Cereal/Granola Bars and Energy/Nutrition Bars, 2007-2011 (in millions of dollars)
  Market Projected to Near $8.3 Billion in 2016
    Table 2-2: Projected U.S. Retail Sales of Cereal/Granola Bars and Energy/Nutrition Bars, 2011-2016 (in millions of dollars)
  Average Mass-Market Price Per Unit and Price Per Volume for Food Bars
    Table 2-3: Average Price Per Unit For Food Bars in Food, Drug and Mass-Merchandiser Stores, 2010-2011
    Table 2-4: Average Price Per Volume For Food Bars in Food, Drug and Mass-Merchandiser Stores, 2010-2011
  Private-Label Products in the Food Bar Market
    Table 2-5: U.S. Retail Sales of Private Label Food Bars, by Category, in Food, Drug and Mass-Merchandiser Stores, 2010-2011 (in thousands of dollars)
  Opportunities for Private-Label Manufacturers
  Trends Affecting the Food Bar Market
    2012 Trends
    What’s In and What’s Out in Foods and Food Ingredients for 2012
  2011 Trends
    Consumer Awareness of Functional Foods Increases
    Allergen-Free
    The Food Allergen Labeling and Consumer Protection Act of 2004
    Exemptions, Petition, and Notification to the FALCPA
    Protein Enhanced/High-protein
    Omega-3-enhanced
    Probiotic-enhanced
    Prebiotic-enhanced
    The Use of Inulin and Oligofructose in Cereal Bars and Energy/nutrition Bars
    Women’s Health
    Weight Loss
  Food and Beverage Manufacturers Pledge to Cut 1.5 Trillion Calories From the U.S. Food Supply
  New Strategies in Weight Management Products
    Weight-loss Ingredients Trends
    Ingredients that Enhance Satiety
    Fiber
    Manufacturers Must Substantiate Claims for Weight-loss Products
Ingredients Trends
  Konjac—A Novel, Multitasking Ingredient
  Cereal Bars and Nutritional/Energy Bars Appeal to All Demographics
Formulation and Ingredient Trends
  Long-Term Food Trends Framing Market Growth
  Allergen-Free
    The Food Allergen Labeling and Consumer Protection Act of 2004
    Exemptions, Petition, and Notification to the FALCPA
  Protein Enhanced/High-Protein
  Omega-3-Enhanced
  Probiotic-Enhanced
    Prebiotic-Enhanced
  Inulin and Oligofructose
  Women’s Health
  Weight Loss
    New Strategies in Weight Management Products
    Ingredients that Enhance Satiety
    Fiber
    Manufacturers Must Substantiate Claims for Weight-Loss Products

CHAPTER 3: THE CEREAL/GRANOLA BAR CATEGORY

Key Points
Insights and Opportunities
The Products
  Cereal Bars
  Granola Bars
The Market
  2012 U.S. Retail Sales Projected at $3.2 Billion
    Table 3-1: U.S. Retail Sales of Cereal Bars and Granola Bars, 2010 vs. 2011 (in millions of dollars)
    Table 3-2: U.S. Retail Sales of Cereal Bars and Granola Bars, 2012 (in millions of dollars)
    Table 3-3: Historical and Projected U.S. Retail Sales of Cereal Bars and Granola Bars, 2007-2016 (in millions of dollars)
  Symphony-IRI FMDx Sales of Granola Bars at $1 Billion
    Table 3-4: SymphonyIRI-Tracked Sales of Breakfast/Cereal/Snack Bars and Granola Bars Through Food Stores, Drugstores, and Mass Merchandisers Other Than Walmart, 2011 (in thousands of dollars)
The Marketers
  Kellogg Corners Three-Fifths of Mass-Market Cereal Bar Sales
    Figure 3-1: Symphony-IRI Tracked Marketer Shares of Breakfast/Cereal/Snack Bar Sales, 2011
    Table 3-5: SymphonyIRI-Tracked FDMx Sales and Segment Shares for Selected Brand Lines of Breakfast/Cereal/Snack Bars, 2010-2011 (in thousands of dollars and percent)
  General Mills Leads in Granola Bars
    Figure 3-2: Symphony-IRI Tracked Marketer Shares of Granola Bar Sales, 2011
    Table 3-6: SymphonyIRI-Tracked FMDx Sales and Segment Shares for Selected Brands Lines of Granola Bars, 2010-2011 (in thousands of dollars and percent)
    Competitive Profile: Clif Bar & Co., Emeryville, CA
Company Profile
  Financial Information
  Products
  Corporate Strategy
Competitive Profile: General Mills, Inc., Minneapolis. MN
  Company Overview
  Financial Information
  Cereal Bar and Granola Bar Products
  Corporate Strategy
Competitive Profile: Hain Celestial Group, Inc., Melville, NY
  Company Overview
  Financial Information
  Cereal Bar and Granola Bar Products
Competitive Profile: Kellogg Co., Battle Creek, MI
  Company Overview
  Financial Information
  Cereal Bar and Granola Bar Products
Competitive Profile: KIND LLC, New York, NY
  Company Overview
  Financial Information
  Snack Bar Products
  Corporate Strategy
Competitive Profile: Kraft Foods Inc., Northfield, IL
  Financial Information
  Cereal Bar and Granola Bar Products
  Corporate Strategy
Competitive Profile: McKee Foods Corporation, Collegedale, TN
  Company Overview
  Cereal Bar and Granola Bar Products
Competitive Profile: Odwalla Inc., Half Moon Bay, CA (a division of The Coca Cola Company)
  Company Overview
  Cereal Bar and Snack Bar Products
  Company Strategy
Competitive Profile: Quaker Oats Co. (a division of PepsiCo)
  Company Overview
  Cereal Bar and Granola Bar Products
Competitive Profile: Shandiz Natural Foods, Markham, Ontario, Canada
  Company Overview
  Business Strategy
Competitive Profile: Slim-Fast Food Co. (a Unilever Company)
  Company Overview
  Financial Information
  Energy/nutrition Bars
  Business Strategy
Trends and New Products
  Snacking, Early and Late
  Cargill Introduces Prototype Granola and Snack Bars Containing High Oleic Canola Oil
  Blurring the Lines—A Growing Number of Cereal and Granola Bars Feature Nutritional Benefits
  Selected Products Introduced in 2012
    General Mills Introduces Nature Valley Protein Bars
    Kashi Company Combines Fruit and Vegetables in New Tasty Soft n' Chewy Bar
    Kraft Launches Refrigerated MilkBite Milk & Granola Bars
  Selected Products Introduced in 2011
  Gluten-Free Granola Bars Introduced by Bakery On Main
  Clif Kid’s Zbar Crispy Organic Snack
  Kashi TLC Peanutty Dark Chocolate Layered Granola Bars Join the Company’s TLC Line
  Mars Expands Kudos Line
  Odwalla Introduces White Chocolate Macadamia Nut Mix Bars and Dark Chocolate Chip Walnut Bars
  PR•Bar Launches Five New Granola Bars in August 2011
Cereal and Snack Bar Manufacturers Address the Obesity Epidemic
Cereal Bars by Any Other Name
Superfruit and Resveratol Enter the Cereal Bar Sector
Retail Dynamics
  Mass Merchandisers at 30% Category Share
    Table 3-7: Retail Channel Shares for Energy/nutrition Bars, 2012 (percent)
  63% of Category Customers Buy Cereal/Granola Bars at Supermarkets/ Grocery Stores
    Table 3-8: Consumer Purchasing of Cereal/Granola Bars by Retailer Type, 2012 (percent of energy/nutrition bar purchasers)
Consumer Trends
  14% of Adults Use Energy/Diet Bars
    Table 3-9: Consumer Purchasing Rates for Energy/Nutrition Bars vs. Cereal/Granola Bars, 2004-2011 (percent of U.S. adults)
  Demographics for Cereal/Granola Bar Consumers
    Table 3-10: Demographics for Cereal/Granola Bar Consumers, 2011 (percent and index for U.S. adults)
  Nature Valley and Quaker Chewy Lead in Consumer Base
    Table 3-11: Usage Rates and Consumer Base for Selected Brands Lines of Cereal/Granola Bars, 2009-2011 (percentage and number in thousands)
  Nature Valley, Nutri-Grain, and General Mills Milk and Cereal Bars Lead in Frequent Users
    Table 3-12: Frequency of Consumption for Selected Brands of Cereal/Granola Bars, 2011 (number of U.S. adults)
  Granola Bars Ready for an Image Makeover?
    Table 3-10: Selected Traits of Consumers Who Use Cereal/Granola Bars as Nutritional Snacks, 2011

CHAPTER 4: THE ENERGY/NUTRITION BAR CATEGORY

Key Points
Insights and Opportunities
The Products
  Energy Bars
    Carbohydrate Energy Bars
    Protein Energy Bars
  Maximizing the Benefits of Energy Bars
  Diet/Weight Management Bars
  Condition-Specific Bars
  Bars With Less
  Bars with More
The Market
  U.S. Retail Sales of Energy/Nutrition Bars Reach $2.5 Billion
    Table 4-1: U.S. Retail Sales of Energy/nutrition Bars, 2008-2011 (in millions of dollars)
  Double-Digit Growth for Lifestyle/Wellness & Diet Bars in Natural Channel
  Retail Sales Projected to Approach $4.5 Billion in 2016
    Table 4-2: Projected U.S. Retail Sales of Energy/nutrition Bars, 20011-2016 (in millions of dollars)
  SymphonyIRI-Tracked FMDx Sales at $1 Billion
    Table 4-3: SymphonyIRI-Tracked FMDx Sales of Nutritional/Intrinsic Health Value Bars, 2010-2011 (in thousands of dollars)
  The Sports Nutrition Context
  Sports Nutrition Products Target a Broader Consumer Base
  The Global Market for Sports Nutrition Products
  What’s Next in the Sports Nutrition Sector
The Marketers
  Clif Bar Claims 23% of Mass-Market Sales
    Figure 4-1: SymphonyIRI-Tracked FMDx Marketer Shares of Nutritional/Intrinsic Health Value Bar Sales, 2011 (percent)
    Table 4-4: SymphonyIRI-Tracked FDMx Sales and Segment Shares for Selected Brand Lines of Nutritional/ Intrinsic Health Value Bars, 2010-2011 (in thousands of dollars and percent)
Competitive Profile: Abbott Nutrition (a division of Abbott Laboratories)
  Company Overview
  Energy/nutrition Bar Products
Competitive Profile: Active Health Foods, Inc., Riverside, CA
  Company Overview
  Products
  Business Strategy
Competitive Profile: Brynwood Partners VI L.P.
  Company Overview
  Energy/nutrition Bar Products
  Business Strategy
Competitive Profile: Fullbar LLC, Greenwood Village, CO
  Company Overview
  Energy/nutrition Bar Products
  Business Strategy
Competitive Proflle: Nestlé, Vevey, Switzerland
  Company Overview
  Financial Information
  Energy/nutrition Bar Products
Competitor Profile: YouBar, Los Angeles, CA
  Company Overview
  Products
  Corporate Strategy
Trends and New Products
  Milk Proteins Improve the Palatability of Energy/nutrition Bars
  Gelatin as a Protein Source and Texturizing Agent in Energy/nutrition Bars
  Benefits of Soy Proteins Combined With Dairy Ingredients
  New Functional Ingredients Jazz Up the Market
    CoQ10
    L-Carnitine
    Omega-3
    Resveratrol
    Vitamin K2
  Trends in Selected Ingredients
  Energy/nutrition Bar Category Offers Something for Everyone, from Women Bodybuilders to Vampire-Wannabe Teens
  Support Your Local Energy/nutrition Bar
  Selected Products Introduced in 2012
    Balance Bar’s Balance-tine’s Day Chocolate Gift Assortment
  Selected Products Introduced in 2011
    Baked Chocolate Raspberry Nutrition Bar Introduced by Archer Daniels Midland
    Iron Girl Energy Bar Targets Women Athletes
    Brynwood Partners Launches Balance nimble and Café Bars
    Abbott Nutrition Introduces Sweet & Salty Nutrition Bars
    Joulebody Introduces a Detox Meal Replacement Bar
    ResVez Debuts a Second Resveratrol-Containing Nutrition Bar
    Mostly Raw Ingredient Probar HALO Bars Enter the Market
    ThinkProducts Introduces thinkThin Natural, Low-Sugar Nut Bar
    Quaker Oats Launches Bakery-Inspired, Reduced-calorie Nutrition Bars
    F-Factor Bars from Health Valley Offer 12 Grams of Fiber
    Vega Sport Protein Bars With All Natural, Plant-Based Ingredients Target Athletes
    Live Smart Original Flax Bars Offer Allergen-Free Snacking
    Mars Launches Marathon Smart Stuff Bars
  Selected Innovative Products Introduced in 2010
    Pure NRG Launches Chia Breakfast Bar
    FullBar Addresses the Weight Management Trend in Snacking
    POM Wonderful Introduces PomX Antioxidant Superbar Line
    Slim Secrets Introduces Snack Bars to Control Appetite
    Gatorade G Series Pro 01 Prime Pre-Game Fuel Nutrition Bars Enter the Market
    Nature’s Plus Source of Life Targets Teen Vampire Wannabes
    AllerEnergy Addresses Consumers Seeking Allergen-free Nutrition Bars
Retail Dynamics
  Mass Merchandisers at 30% Category Share
    Table 4-5: Retail Channel Shares for Energy/nutrition Bars, 2012 (percent)
  55% Buy Energy/Nutrition Bars at Walmart and Other Supercenters
    Table 4-6: Consumer Purchasing of Energy/nutrition Bars by Retailer Type, 2012 (percent of energy/nutrition bar purchasers)
Consumer Trends
  14% of Adults Use Energy/Diet Bars
    Table 4-7: Consumer Purchasing Rates for Energy/Nutrition Bars vs. Cereal/Granola Bars, 2004-2011 (percent of U.S. adults)
  Frequent Users Are More Likely To Also Use Cereal/Granola Bars
    Table 4-8: Number of Energy/Nutrition Bars Consumed in the Previous 30 Days, 2004 vs. 2011 (percent of U.S. adults)
  Demographics of Energy/Diet Bar Consumers
    Table 4-9: Demographics for Energy/Nutrition Bar Consumers, 2011 (percent and index for U.S. adults)
  Kashi Brand Edges Out Clif Bars in Consumer Base
    Table 4-10 Overall Consumer Base for Selected Brands of Energy/Nutrition Bars, 2007-2011 (number in thousands of U.S. adults)
  2.4 Million Dieting Adults Use Slim-Fast Bars
    Table 4-11: Selected Brands of Energy/Diet Bars Most Often Purchased by Consumers Who Are Dieting to Lose Weight (number of U.S. adults and index)
  Clif Bar Leads with 1.6 Million Frequent Users
    Table 4-12: Frequency of Consumption for Selected Brands of Energy/Nutrition Bars, 2011 (number of U.S. adults)
Opportunities in Malnutrition Management US$ 3,835.00 Mar, 2011 · 174 pages
Cafés/Bars in Ukraine US$ 900.00 Nov, 2013 · 37 pages
Cafés/Bars in Australia US$ 900.00 Oct, 2014 · 32 pages
Cafés/Bars in Bulgaria US$ 900.00 Nov, 2013 · 24 pages

Ask Your Question

Food Bars in the U.S.: Cereal/Granola Bar and Energy/Nutrition Bar Trends
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry: