Takeda Nycomed AS in Tissue and Hygiene (Norway)

April 2014 | 3 pages | ID: T812AEFB717EN
Euromonitor International Ltd

Abstracts

Takeda Nycomed’s strategic direction is to focus more on its healthcare products and to a lesser extent on itstissue and hygiene lines withincotton wool/buds/pads and pocket handkerchiefs; however, the company will continue to invest in offering high-quality products that are widely available through the different retail channels. Marketing strategies in conjunction with retailers, particularly within healthcare products, are expected to increase as part of its existing marketing mix.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Takeda Nycomed AS: Key Facts
Summary 2 Takeda Nycomed AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Takeda Nycomed AS: Competitive Position 2013