Apoteket AB in Tissue and Hygiene (Sweden)

May 2014 | 3 pages | ID: AC756E5B88CEN
Euromonitor International Ltd

Abstracts

Apoteket will continue to develop and expand its tissue and hygiene private label range. Apoteket is a strong name in its own right with high awareness and recognition among the general Swedish population. Consumers have strong levels of trust in Apoteket products, which will facilitate the growth of Apoteket’s private label line.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Apoteket AB: Key Facts
Summary 2 Apoteket AB: Operational Indicators
Internet Strategy
Summary 3 Apoteket AB: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Apoteket AB: Private Label Portfolio
Competitive Positioning
Summary 5 Apoteket AB: Competitive Position 2013