Underwear, Nightwear and Swimwear in Morocco

September 2013 | 32 pages | ID: UCA0DAFB2F9EN
Euromonitor International Ltd

Abstracts

Underwear, nightwear and swimwear benefited from rising disposable income levels towards the end of the review period. A greater sense of affluence encouraged many mid- to high-income consumers to trade up within underwear, nightwear and swimwear, investing in a wider range of more luxurious, fashionable or comfortable products. This trend was also encouraged by the opening of many new outlets in shopping malls, such as Morocco Mall, which opened at the end of 2011. Rising disposable income...

Euromonitor International's Underwear, Nightwear and Swimwear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
  Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
  Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
  Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
  Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Aksal Group SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 1 Aksal Group SA: Key Facts
Summary 2 Aksal Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aksal Group SA: Competitive Position 2012
Internet Strategy
Dvh Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 4 Dvh Sarl: Key Facts
Company Background
  Chart 1 Dvh Sarl: Celio in Morocco Mall
Production
Competitive Positioning
Summary 5 Dvh Sarl: Competitive Position 2012
Internet Strategy
Ona Goupe in Apparel (morocco)
Strategic Direction
Key Facts
Summary 6 Ona Groupe: Key Facts
Summary 7 Ona Groupe: Operational Indicators
Company Background
  Chart 2 Ona Groupe: Marjane in Morocco Mall
Production
Competitive Positioning
Summary 8 Ona Groupe: Competitive Position 2012
Internet Strategy
Planet Sport Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 9 Planet Sport SARL: Key Facts
Summary 10 Planet Sport SARL: Operational Indicators
Company Background
  Chart 3 Nike Inc: Nike in Morocco Mall
Production
Competitive Positioning
Summary 11 Planet Sport SARL: Competitive Position 2012
Internet Strategy
Executive Summary
Growth Constrained by Poverty at Start of Review Period
Rising Disposable Income Levels and Retail Development Boost Sales
Inditex Emerges As Leading Player in 2012
Shift From Open Markets To Apparel Specialist Retailers
Stronger Growth Ahead for Forecast Period
Key Trends and Developments
Rising Disposable Income Levels Fuel Growth
Impact of Price Promotions Counterbalanced by Consumers Trading Up
Retail Developments Result in Marked Shifts in Share
Consumers Shift Away From Open Markets in Search of Higher Quality
Market Data
  Table 27 Sales of Apparel by Category: Volume 2007-2012
  Table 28 Sales of Apparel by Category: Value 2007-2012
  Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 31 Apparel Company Shares 2008-2012
  Table 32 Apparel Brand Shares 2009-2012
  Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 12 Research Sources