Triumph International AG in Apparel (Hungary)

July 2013 | 2 pages | ID: TD4ADB49B49EN
Euromonitor International Ltd

Abstracts

Triumph used to address a very wide group of women but realised the importance of customer segmentation and focused targeting. The brand wants to be perceived as young but at the same time for all age groups, so has adopted different product lines, sub-brands and communication tone for the different segments. Apart from the rejuvenation, Triumph wants to be fresh, fashionable and ‘fast-moving’ in the eyes of middle-aged customers too. According to the latest trends, these age groups are also...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Triumph International Budapest kft: Key Facts
Summary 2 Triumph International Budapest kft: Operational Indicators
Company Background
Production
Summary 3 Triumph International Budapest kft: Production Statistics 2012
Competitive Positioning
Summary 4 Triumph International Budapest kft: Competitive Position 2012
Internet Strategy