Shamsi Group in Apparel and Footwear (Egypt)

October 2014 | 3 pages | ID: SF77FA20C9EEN
Euromonitor International Ltd

Abstracts

Shamsi Group is expected to further expand outlet volume in the forecast period, although it may prove cautious in its expansion at the start of the forecast period due to ongoing instability in Egypt. The company is likely to focus expansion on its Premoda brand, which has a more fashionable and affordable positioning than its flagship Dalydress brand and is likely to have a stronger appeal to Egypt's large number of urban teenagers and young adults. Premoda is also expected to benefit from...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Shamsi Group: Key Facts
Company Background
Competitive Positioning
Summary 2 Shamsi Group: Competitive Position 2013
Retail Operations
Summary 3 Shamsi Group: Retail Operational Indicators
Internet Strategy
Production