Pacific Brands Ltd in Apparel and Footwear (Australia)
Pacific Brands’ strategy involves a focus on investing in new product innovation, expanding distribution, increasing online sales and brand-building. For example, in 2015, the company announced new brand ambassadors: Australian rapper Iggy Azalea for Bonds, and actress Jessica Marais for Berlei Sensation joining tennis player Serena Williams for Berlei Sport.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Pacific Brands Ltd: Key Facts
Summary 2 Pacific Brands Ltd: Operational Indicators
Retail Operations
Internet Strategy
Chart 1 Pacific Brands Ltd: Bonds in Sydney
Competitive Positioning
Summary 3 Pacific Brands Ltd: Competitive Position 2015
Key Facts
Summary 1 Pacific Brands Ltd: Key Facts
Summary 2 Pacific Brands Ltd: Operational Indicators
Retail Operations
Internet Strategy
Chart 1 Pacific Brands Ltd: Bonds in Sydney
Competitive Positioning
Summary 3 Pacific Brands Ltd: Competitive Position 2015