Nike Sales (M) Sdn Bhd in Apparel and Footwear (Malaysia)

November 2014 | 4 pages | ID: N0165CD96C9EN
Euromonitor International Ltd

Abstracts

Nike Sales (M) Sdn Bhd is planning to expand its distribution channels and brand awareness among the community with aggressive advertisements of its brand on television and participating in charity or sponsorship events. The company tries to promote the experience of comfortable and good quality when wearing its products rather than comparing prices. In addition, the company strives to achieve product innovation globally so that its consumers can feel differently when wearing its sportswear.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nike Sales (M) Sdn Bhd: Key Facts
Company Background
Competitive Positioning
Summary 2 Nike Sales (M) Sdn Bhd: Competitive Position 2013
Retail Operations
Summary 3 Nike Sales (M) Sdn Bhd: Retail Operational Indicators
Internet Strategy
  Chart 1 Nike Sales (M) Sdn Bhd: Nike in Gurney Plaza
Production