Nike Deutschland GmbH in Apparel and Footwear (Germany)

June 2015 | 3 pages | ID: ND287E7FDE7EN
Euromonitor International Ltd

Abstracts

Nike Deutschland is pursuing a long-term growth strategy which is closely aligned with the strategic plans and direction of its international parent company. In order to offer consumers an extraordinary shopping and product experience, Nike constantly invests in the development of new, modern concepts and solutions for improved performance within sports apparel and footwear. The company’s focus is on brands and businesses that have the greatest growth potential and which offer the highest...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nike Deutschland GmbH: Key Facts
  Summary 2 Nike Deutschland GmbH: Operational Indicators
Competitive Positioning
  Summary 3 Nike Deutschland GmbH: Competitive Position 2014
Retail Operations
Internet Strategy
  Chart 1 Nike Deutschland GmbH: Nike in Berlin
  Chart 2 Nike Deutschland GmbH: Nike Store interior