KiK Textilien & Non-Food GmbH in Apparel (Austria)

September 2013 | 3 pages | ID: KD0F792A726EN
Euromonitor International Ltd

Abstracts

KiK Textilien & Non-Food GmbH positions itself as the first textile discounter offering the main apparel items at good quality. The company is expected to continue its expansion strategy. Specifically, KiK Textilien & Non-Food GmbH plans to move from 20,000 staff members and around 200 stores in 2012 to 4,000 outlets in Europe beyond the forecast period. As KiK Textilien & Non-Food GmbH is one of the companies offering the lowest budget prices in apparel in Austria, it profited from the crisis...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 KiK Textilien & Non-Food GmbH: Key Facts
Summary 2 KiK Textilien & Non-Food GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 KiK Textilien & Non-Food GmbH: Competitive Position 2012
Internet Strategy