KappAhl AB in Apparel (Sweden)

April 2013 | 3 pages | ID: K8879EA5B49EN
Euromonitor International Ltd

Abstracts

KappAhl will seek to consolidate its market position through the development of collections best suited to the demands and wants of its core consumer group, namely women 30+ with families. The company will also seek to improve bottom-line profit margins through extensive cost-cutting. Lowering stock levels and efficiencies in logistics are integral in the company’s aim to lower costs.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 KappAhl Sverige AB: Key Facts
Summary 2 KappAhl Sverige AB: Operational Indicators
Company Background
Chart 1 KappAhl Sverige AB: KappAhl in Malmö
Production
Competitive Positioning
Summary 3 KappAhl Sverige AB: Competitive Position 2012
Internet Strategy