Dim SA in Apparel (France)

September 2013 | 3 pages | ID: D6C80C2866CEN
Euromonitor International Ltd

Abstracts

Dim, the leading player in hosiery in France, is expected to focus on innovations and launches of specific products, such as body-shaping garments for both women and men, as well as bare cooling tights. The company will continue its strong marketing campaigns to maintain its brand perception for high-quality products, in order to compete with the rising competition from economy players such as Kiabi and H&M. Moreover, in order to capitalise on its expertise in underwear, Dim aims to develop...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Dim SA: Key Facts
Summary 2 Dim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dim SA: Competitive Position 2012
Internet Strategy