Björn Borg AB in Apparel (Sweden)

April 2013 | 3 pages | ID: B992895FEB6EN
Euromonitor International Ltd

Abstracts

The company will continue building the playful, laid-back but fashion-conscious values of the Björn Borg brand through innovative marketing initiatives such as the 2012 partnership with the online party training enthusiast Ron Allen.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Björn Borg AB: Key Facts
Summary 2 Björn Borg AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Björn Borg AB: Competitive Position 2012
Internet Strategy