Benetton Group SpA in Apparel (Italy)
Benetton Group SpA is currently focusing on investing in marketing efforts within Italy, aligning its image and advertising with various social causes. This means that the company’s communication focuses on issues such as racism, unemployment, the HIV epidemic and child abuse, among others. This marketing strategy allows Benetton Group to position its generate a unique brand image which no other apparel brands have yet been able to match. Benetton Group invests significant sums in product...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Company Background
Chart 1 Benetton store in Florence, Italy
Production
Competitive Positioning
Summary 3 Benetton Group SpA: Competitive Position 2012
Internet Strategy
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Company Background
Chart 1 Benetton store in Florence, Italy
Production
Competitive Positioning
Summary 3 Benetton Group SpA: Competitive Position 2012
Internet Strategy