adidas Budapest Kft in Apparel (Hungary)

July 2013 | 3 pages | ID: AFA1D52EABBEN
Euromonitor International Ltd

Abstracts

On one hand, adidas has to implement its global strategy on the Hungarian market too in order to ensure a unique brand experience. It has to convey a strong premium brand image, it must maintain centrally located stores (even if not profitable) and it also has to keep stock of the latest models regardless of relevant consumer demand. Therefore the brand has difficulties with pricing on the Hungarian market because large multi-brand sports stores, such as Decathlon and Hervis, can achieve much...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 adidas Budapest Kft: Key Facts
Summary 2 adidas Budapest Kft: Operational Indicators
Company Background
  Chart 1 adidas Budapest Kft: adidas in Budapest
Production
Competitive Positioning
Summary 3 adidas Budapest Kft: Competitive Position 2012
Internet Strategy