Mobile Social Networking: Change Drivers and Key Players

February 2011 | 33 pages | ID: M373018A288EN
Ovum

Abstracts

Introduction

In this first of a two-part report series, we help service providers navigate the increasingly complex mobile social media landscape, and by doing so enable them to position and partner more effectively. Our second report complements this with best practice advice on service and monetization strategies.

Scope of this research

Provides case studies of major global and country-specific players in mobile social networking. Identifies and explains the primary change drivers for the trends in mobile social networking. Analyzes the competitive landscape and player positioning in the market. Research and analysis Highlights

The report provides an in-depth analysis of the mobile social media competitive landscape. It studies and analyzes the primary change drivers for key trends in mobile social networking and provides detailed recommendations for mobile operators to position or partner more effectively with mobile social networks.

Key reasons to purchase this research

Which are the key trends in mobile social networking? How can mobile operators benefit from mobile social networks? What are the primary benefits and challenges in mobile social networking?

Contents

SUMMARY

In a nutshell
Ovum view
Key messages
Recommendations for mobile operators
Market Dynamics
Mobile brings unique attributes to social networking
The evolution of mobile social media
Change drivers
The role of devices and applications
Mobile broadband is driving social networking
Consolidation
Growing concerns about privacy
The competitive landscape
A complex arena with blurring boundaries
Online players
Native mobile social networks
Mobile network operators
Device manufacturers

APPENDIX

Methodology
Further reading
Author
Ovum Consulting
Disclaimer

Table Of Figures

TABLE OF FIGURES

Figure 1: Evolution of mobile social media
Figure 2: Global annual shipments of smartphones
Figure 3: Global annual shipments of tablets and other mobile Internet devices
Figure 4: What are your favorite types of application?
Figure 5: The mobile social networking competitive landscape

Table Of Tables

TABLE OF TABLES

Table 1: Local players in mobile social networking
Table 2: UK social network access via mobile and PC
Table 3: Leading mobile social networks in major markets
Table 4: Highlights of selected mobile social networks