Hungary Information Technology Report Q1 2015

Date: November 19, 2014
Pages: 78
Price:
US$ 1,295.00
Publisher: Business Monitor International
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H68C21862FBEN
Leaflet:

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Includes 3 FREE quarterly updates

BMI View: The Hungarian economy has been a regional underperformer in recent years, and the outlook remains fragile in 2015 and over the medium term, but there are increasing reasons for optimism. Our view is for medium term IT market spending growth to strengthen as the economic environment improves. We also believe there are solid IT fundamentals for medium-term growth. In the retail market relatively low penetration rates, combined with declining device prices, particularly in the tablet market, will see Hungary outperform developed markets in terms of growth rates. Meanwhile, the dispersal of EU funds for projects and Hungarian IT firms, the modernisation by Hungarian enterprises as they face the pressures of international competition and cloud computing demand will all drive spending growth.

Headline Expenditure Projections

Computer Hardware Sales: HUF238bn in 2014 to HUF247bn in 2015, an increase of 3.6% in local currency terms. Tablet volume growth will offset the decline in desktop sales, while notebook demand is expected to return to growth over the medium term.
BMI Industry View
SWOT
IT SWOT
SWOT Wireline
Political
Economic
Industry Forecast
  Table: IT Industry - Historical Data And Forecasts (Hungary 2011-2018)
Macroeconomic Forecasts
Economic Analysis
  Table: GDP By Expenditure (Hungary 2011-2018)
Industry Risk Reward Ratings
Europe Risk/Reward Index
  Table: Europe IT Risk/Reward Index, Q115
Market Overview
Hardware
Software
Services
Industry Trends And Developments
Regulatory Development
Competitive Landscape
International Companies
  Table: Lenovo
  Table: SAP
Local Companies
  Table: Neostratus
  Table: NEXON
  Table: Prezi
Company Profile
Albacomp
Regional Overview
Demographic Forecast
  Table: Population Headline Indicators (Hungary 1990-2025)
  Table: Key Population Ratios (Hungary 1990-2025)
  Table: Urban/Rural Population And Life Expectancy (Hungary 1990-2025)
  Table: Population By Age Group (Hungary 1990-2025)
  Table: Population By Age Group % (Hungary 1990-2025)
Methodology
Industry Forecast Methodology
Sources
Risk/Reward Index Methodology
  Table: It Risk/Reward Index Indicators
  Table: Weighting Of Components

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