Hungary Information Technology Report Q1 2014

Date: November 20, 2013
Pages: 71
US$ 1,295.00
Publisher: Business Monitor International
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H68C21862FBEN

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BMI View: Economic weakness continues to be a drag on the development of Hungary's IT market, although growth has remained positive, due to strong technology-driven trends. The IT market was hit by contractions in real GDP and private final consumption in 2012 and 2013, undermining confidence levels and resulting in deferred spending by households and enterprises. There are many positives for the development of the market that have kept it growing despite economic weakness. The dispersal of EU funds for projects and Hungarian IT firms, the modernisation by Hungarian enterprises as they face the pressures of international competition and demand for tablets are all areas of rapid growth. As the economy strengthens over the medium term, these trends will be supplemented by deferred investments which we expect to include hardware deployments, complex on-premises systems and cloud computing services.

Headline Expenditure Projections

Computer Hardware Sales: HUF258.6bn in 2012 to HUF266.1bn in 2013, an increase of 2.9% in local currency terms. Weak consumer sentiment has been a drag on sales growth; however, the market has medium-term growth potential due to Hungary's relatively low PC penetration rate compared to many of its regional peers.
BMI Industry View
Business Environment
Industry Forecast
  Table: Hungary IT Industry - Historical Data And Forecasts (HUFbn)
  Table: Internet - Historical Data & Forecasts, 2010-2017
Macroeconomic Forecasts
  Table: Hungary - Economic Activity
Industry Risk Reward Ratings
  Table: Europe IT Risk/Reward Ratings, Q1 2014
Market Overview
Industry Trends And Developments
Regulatory Development
Competitive Landscape
International Companies
  Table: Lenovo
  Table: SAP
Local Companies
  Table: NEXON
  Table: Prezi
Company Profile
Regional Overview
Europe Overview
Demographic Forecast
  Table: Hungary's Population By Age Group, 1990-2020 ('000)
  Table: Hungary's Population By Age Group, 1990-2020 (% of total)
  Table: Hungary's Key Population Ratios, 1990-2020
  Table: Hungary's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Risk Reward Rating Methodology
  Table: It Risk Reward Rating Indicators
  Table: Weighting Of Components

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