Enterprise Mobility Strategies in India
Introduction
Enterprise mobility in India is still in its early stages of development. IT expenditure in Indian enterprises has typically been low, and the adoption of enterprise mobility services has only occurred on a tactical level. However, this is beginning to change as Indian enterprises recognize the need to add mobility to their ICT strategies.
Features and benefits
The enterprise mobility market in India is different than in the developed markets of the US and Western Europe for a number of reasons, including: the different stages of economic development; the different growth patterns of broadband and telecoms; and different work cultures.The Indian economy is a key driver for the growth of enterprise mobility in India as expanding enterprises will use mobile services to better serve their customers. Mobile operators are increasingly targeting enterprises as a way to attract high ARPU customers.
Your key questions answered
Enterprise mobility in India is still in its early stages of development. IT expenditure in Indian enterprises has typically been low, and the adoption of enterprise mobility services has only occurred on a tactical level. However, this is beginning to change as Indian enterprises recognize the need to add mobility to their ICT strategies.
Features and benefits
- Enterprise mobility in India is synonymous with mobile email. Is there scope beyond this service?
- The growth of 3G will increase the addressable market for enterprise mobility in India.
The enterprise mobility market in India is different than in the developed markets of the US and Western Europe for a number of reasons, including: the different stages of economic development; the different growth patterns of broadband and telecoms; and different work cultures.The Indian economy is a key driver for the growth of enterprise mobility in India as expanding enterprises will use mobile services to better serve their customers. Mobile operators are increasingly targeting enterprises as a way to attract high ARPU customers.
Your key questions answered
- What is the current state of the enterprise mobility market in India?
- What are the key drivers for this segment and how will they shape it in the future?
SUMMARY
In a nutshell
Ovum view
Key messages
Enterprise mobility is still at an early stage
Economic growth is increasing the focus on enterprise mobility
Indian enterprises are focusing on mobility
3G devices will increase the addressable market for enterprise mobility
Mobile operators will focus on industry verticals to drive ARPU growth
ENTERPRISE MOBILITY IS STILL AT AN EARLY STAGE
Indian mobile market overview
Lower proportion of large enterprises has kept IT spending low
Low level of PC, laptop, and Internet penetration
Mobility spending is restricted to executive functions
Mobile operators have not moved significantly beyond volume discounts
Enterprise mobility is synonymous with mobile email
Systems integrators driving ecosystem with bespoke deployments
ENTERPRISE MOBILE ECOSYSTEMS IN INDIA
Systems integrators
Mobile operators
Mobile device and software vendors
KEY DRIVERS FOR ENTERPRISE MOBILITY IN INDIA
Revenues will increase in the short term
High growth trajectory of the Indian economy
Indian enterprises are focusing on mobility
3G devices will increase the addressable market
Mobile operators focused on sector verticals for ARPU growth
APPENDIX
Methodology
Author
Ovum Consulting
Disclaimer
In a nutshell
Ovum view
Key messages
Enterprise mobility is still at an early stage
Economic growth is increasing the focus on enterprise mobility
Indian enterprises are focusing on mobility
3G devices will increase the addressable market for enterprise mobility
Mobile operators will focus on industry verticals to drive ARPU growth
ENTERPRISE MOBILITY IS STILL AT AN EARLY STAGE
Indian mobile market overview
Lower proportion of large enterprises has kept IT spending low
Low level of PC, laptop, and Internet penetration
Mobility spending is restricted to executive functions
Mobile operators have not moved significantly beyond volume discounts
Enterprise mobility is synonymous with mobile email
Systems integrators driving ecosystem with bespoke deployments
ENTERPRISE MOBILE ECOSYSTEMS IN INDIA
Systems integrators
Mobile operators
Mobile device and software vendors
KEY DRIVERS FOR ENTERPRISE MOBILITY IN INDIA
Revenues will increase in the short term
High growth trajectory of the Indian economy
Indian enterprises are focusing on mobility
3G devices will increase the addressable market
Mobile operators focused on sector verticals for ARPU growth
APPENDIX
Methodology
Author
Ovum Consulting
Disclaimer