Televisions and Projectors in Austria

October 2012 | 21 pages | ID: T9C0CE185F0EN
Euromonitor International Ltd

Abstracts

The larger and flatter the TVs, the better, as long as consumers can afford them. Additionally, they want better connectivity with the Internet and other devices. However, growth was limited by the increasing penetration and consolidation of the category. This led to a slow 1% volume increase and a 3% current value terms decline in 2011 to 1.3 million units and €582 million. OLED TVs are only slowly emerging, but were not sold in significant numbers in 2011.

Euromonitor International's Televisions and Projectors in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Converters, Decoders and Receivers, Projectors, Televisions, TV Combis.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Televisions and Projectors market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of LCD TVs by Screen Type 2011-2016
  Table 2 Digital TVs Network Connectivity 2011-2016
  Table 3 Sales of Televisions and Projectors by Category: Volume 2006-2011
  Table 4 Sales of Televisions and Projectors by Category: Value 2006-2011
  Table 5 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011
  Table 6 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011
  Table 7 Sales of LCD TVs by Type 2009-2011
  Table 8 Sales of Plasma TVs by Type 2009-2011
  Table 9 Televisions and Projectors Company Shares 2007-2011
  Table 10 Televisions and Projectors Brand Shares 2008-2011
  Table 11 Sales of Televisions and Projectors by Distribution Format 2006-2011
  Table 12 Forecast Sales of LCD TVs by Type 2011-2016
  Table 13 Forecast Sales of Plasma TVs by Type 2011-2016
  Table 14 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016
  Table 15 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016
  Table 16 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016
  Table 17 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016
Executive Summary
Volume Sales Crash in 2011 But Consumers Go for Higher-end Products
Austrian Consumers Become More Connected
Relatively High Level of Fragmentation Continues in 2011
Internet Retailing Gains Further in Momentum
Volume Growth Recovery Anticipated
Key Trends and Developments
Economic Performance Strengthens Consumer Confidence
Growing Best-agers Segment Provides Potential for Future Growth
Generation Mobile
Energy Efficiency More Integral To Consumer Electronics
Retail Scene Increases Focus on Internet Retailing
Market Data
  Table 18 Sales of Consumer Electronics by Category: Volume 2006-2011
  Table 19 Sales of Consumer Electronics by Category: Value 2006-2011
  Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
  Table 21 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
  Table 22 Consumer Electronics Company Shares 2007-2011
  Table 23 Consumer Electronics Brand Shares 2008-2011
  Table 24 Sales of Consumer Electronics by Distribution Format 2006-2011
  Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
  Table 26 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
  Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Definitions
Sources
  Summary 1 Research Sources