Viet Cafe Trading Co Ltd in Consumer Foodservice (Vietnam)

October 2014 | 2 pages | ID: VFB26146A44EN
Euromonitor International Ltd

Abstracts

Viet Cafe Trading Co Ltd plans to further increase its value share in chained specialist coffee shops. In order to attain this goal, the company is constantly developing the outlet network of its popular brand - The Coffee Bean & Tea Leaf. Targeting high income segments, the company’s strategy is to open new outlets in crowded central areas of large cities and to consistently deliver high quality products and services.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Viet Cafe Trading Co Ltd: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 2 Viet Cafe Trading Co Ltd: Competitive Position 2013