Rasta Group AB in Consumer Foodservice (Sweden)

September 2014 | 2 pages | ID: R482913833AEN
Euromonitor International Ltd

Abstracts

Rasta Group grew in 2013 through continued work to refresh its brand image and by improving its product offerings. The company has also cooperated with the domestic burger fast food chain Frasses since 2006, which also attracts more guests. 80% of the company’s customers consist of professional drivers, with drivers of heavy goods vehicles alone accounting for 40% of the company’s turnover. Consequently, Rasta aims to launch new outlets at strategic locations for truckers. A new Rasta...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Rasta Group AB: Key Facts
Summary 2 Rasta Group AB: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Rasta Group AB: Competitive Position 2013