McDonald's Suisse Holding SA in Consumer Foodservice (Switzerland)

October 2014 | 3 pages | ID: MA7646FC46EEN
Euromonitor International Ltd

Abstracts

McDonald’s was the second-placed fast food restaurant in Switzerland in 2013 in value terms. The company seeks to grow in the country both by increasing its value sales and expanding its number of outlets. In addition, the company is continuing to modernise its outlets in a bid to differentiate itself from its competitors by offering customers a unique experience with infotainment locations. McDonald’s is expected to continue placing health and wellness at the core of its strategy by improving...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 McDonald's Suisse Holding AG: Key Facts
Summary 2 McDonald's Suisse Holding AG: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 McDonald's Suisse Holding AG: Competitive Position 2013